Google Webmaster Tools – Using the HTML Improvements Section for SEO performance

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

Google has been updating the Webmaster Tools interface quite frequently and one of the newest additions to Webmaster Tools is the HTML Improvements section, which can be found under the Search Appearance section of Google Webmaster Tools.

Why did Google Webmaster Tools add in the HTML Improvements Section?

In my professional opinion, it looks like Google is trying to make Webmaster Tools indeed live up to its name and become the ultimate tool for web masters.  I believe Webmaster Tools is evolving to become an almost-all-inclusive tool for perfecting your website’s SEO.

Viewing the new HTML Improvements Section in Webmaster Tools

Under the newly structured Search Appearance section of Webmaster Tools you can find the tools separated into 4 components.  The most important component, as I see it currently, is the new HTML Improvements section.

HTML Improvements, Suggestions from Google Webmaster Tools

Because Google is such a powerful player in the market, I routinely examine and keep up with whatever Google is suggesting.  If Google has an HTML Improvements section, then this should most likely be taken seriously, and the improvement suggestions from Google should most definitely be considered or completed.

The new HTML improvements section breaks down noticeable improvements you can make to your site for Search Engine Visibility.  Some of these improvements include:

  1. Duplicate Meta Descriptions
  2. Long Meta Descriptions
  3. Short Meta Descriptions
  4. Duplicate Title Tags
  5. Long Title Tags
  6. Non-indexable Content

html improvements

Google Webmaster Tools HTML Improvements: Meta Descriptions

The new HTML Improvements section of Google Webmaster Tools grades your sites meta descriptions on 2 criteria: length and if there are duplicate descriptions on multiple pages.  Meta Descriptions are the paragraph of text that appears below your websites name in a Google search, and should be no more than 150 characters.  Also, every page should have a unique meta description.  If it does not, Webmaster tools will let you know which pages are causing errors or warnings, and you can easily update them.

Google Webmaster Tools HTML Improvements: Title Tags

Title Tags are also judged on 2 criteria: length and if they are duplicate.  Title tags should be no more than 66 characters and should be unique on every page.  Title tags are a major driving force in Search Engine Optimization and Google’s algorithm as a whole.  Creating unique, proper length, title tags which contain keywords can be difficult.  Luckily Webmaster Tools will let you know which pages on your site contain the issues, which makes cleaning up your SEO quick and painless.

Working with the SEO Experts at PaperStreet

If you are interested in working with the SEO experts at PaperStreet, or if you are just looking to learn more about Search Engine Optimization please contact PaperStreet for a free evaluation and consultation.

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