Getting Started with WordPress: A Quick Guide for Beginners

Close-up of a WordPress logo on a white surface with a pen and eyeglasses nearby, reminiscent of the cover design for "Getting Started with WordPress: A Quick Guide for Beginners.

WordPress is a great platform for building websites. It’s easy to use, manage, and customize. This makes it ideal for both beginners and professionals who are looking for an all-in-one solution.

WordPress is an open source platform. Open source means that the source code is available for anyone to use and modify, enabling developers and designers to create custom themes and plugins. WordPress is the most popular open source CMS in the world—and with good reason: it’s easy-to-use, free, secure, scalable and reliable.

WordPress can be used by small businesses as well as large corporations like NBC Universal and NASA’s Jet Propulsion Laboratory (JPL). It’s even been used by state governments such as Tennessee, Colorado and Washington DC! In short: if you want your website to look like a pro built it—without paying a pro developer thousands of dollars—then WordPress should definitely be on your radar.

Why Does PaperStreet Use WordPress for Our Website Designs?

  • WordPress is easy to use
  • WordPress is easy to learn
  • WordPress is easy to update
  • WordPress is easy to manage
  • WordPress is easy to customize

While our team can sing the praises of WordPress all day, WordPress also allows for the following website features to be added to your site:

SEO

SEO is the process of increasing your website’s visibility in search engine results pages (SERPs). This means that users who are looking for a product or service will be able to find yours.

SEO is not just about keywords, but also about content. If you are targeting a small group of highly interested users, it may be okay to optimize only for a few keywords. But if you want more traffic from broader searches, you need to think about how many different keyword combinations your audience might use and optimize for them all!

Yoast is a popular plugin for WordPress that helps site owners adjust the basic elements of SEO for their site.

Responsive Web Design

Responsive web design is a web design approach that creates websites that automatically adapt to the user’s device. This means that your website will look good on any device, from desktop computers to mobile phones.

Responsive design is used by more than half of all websites, and it’s a good way to improve your website’s usability. WordPress sites allow for responsive websites without much stress in its customization.

Multi-lingual Sites with WPML

WPML is a plugin for WordPress that allows you to create multilingual websites. You can translate your content into multiple languages and even the admin panel. It’s great for creating separate blogs for each language, or separate websites for each language.

W3C Compliance

W3C compliance is important for search engines, accessibility, security, performance and usability. You can make sure that your site or plugin follows the W3C standards by using a validator. There are many online tools, compliant with WordPress, that can check your code for errors and give you suggestions on how to fix them.

Video Support

Video marketing is one of the most effective ways to engage your audience and boost your sales. Video use is becoming more popular with consumers, as it’s a way to educate them about a product or service while also entertaining them. For example, if you’re selling an educational course on how to make money online, video can be used as an introduction to this topic and then used throughout the course material itself.

Video can also be used in marketing campaigns—you can create short videos advertising your product or service then post them on social media platforms such as Facebook and Instagram. This will increase exposure for your brand overall and help build trust between you and potential customers. Word Press allows for easy embedding of videos for you to better promote your goods or services.

Conclusion

WordPress is an excellent way to create a website that meets all of your needs. It offers a variety of features and plugins that will help you build any type of site, from blogs to e-commerce shops. WordPress is designed to be user-friendly, but that doesn’t mean you need to create the site yourself.

PaperStreet can build you a custom WordPress site and assist with SEO, video marketing, content marketing and more. Contact us today for all your website and marketing needs.

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