The Best Pop Up Plugin for WordPress


July 16, 2014

Whether you need to increase website conversion or make an important announcement to your user, a popup plugin is the best option available to get users feedback on initial site load.

A popup plugin is a WordPress extension that will allow you to add images, text or contact forms as part of a modal window that overlays your entire site until some kind of interaction is completed (often answering a questions or completing a form). This method is great for capturing user information to join a mailing list or to let users know you may have a sale on some items, as most popularly used on eCommerce sites.

Currently, there are more than a 100 ways (seriously, it’s a lot) to successfully add this feature to your site, but I am just going to discuss my favorite one, which I consider to be the best option available today.

About OptinMonster

“OptinMonster is the best lead-generation plugin for WordPress that allows you to create attention grabbing optin forms that convert.”

It’s that simple.

OptinMonster is a paid WordPress plugin that will create brilliant popups just as easily as any other app available on the market. What makes this plugin worth the added cost is its list of features:

  • A/B Testing
  • Page Level Targeting
  • Exit-Intent Technology
  • Analytics

Of all the additional features here the two most unique to this app are the Exit-Intent Technology and Page Level Targeting.

  • Exit-Intent Technology is used to detect when a user is about to leave your website and gives them a final prompt which may encourage them to stay and re-engage with your site.
  •  Page Level Targeting can be very useful especially with pay-per-click campaigns, which may have a different prompt message than regular pages on your site.

Either way if you need to do something quick and efficient to your website to increase your user growth then OptinMonster is a great ROI for any site at any level.


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