Content Writing

Law Firm Content Writing
All Attorney Writers.

Stand Out Today with Quality Content.


Content Writing & Editing For Law Firms, Professionals & Businesses

About Content Writing and Editing

Does anyone actually read website copy? You bet. The problem is they often stop reading it as soon as they realize it is the same generic, filler text that every other lawyer website has.

Say something original, something of value, and you will hook your audience. You will build trust. And boost your search results. All of which lead to client inquiries.

PaperStreet specializes in web-friendly, legal content that is clean, compelling and tailored to both your audience and search engines.

We write, edit and produce:

  • Search Engine Optimized content (SEO);
  • General legal website content and marketing materials;
  • Blog posts;
  • Practice area content;
  • Attorney biographies;
  • Press releases;
  • Legal articles;
  • Newsletters;
  • Social media copy and more.

Happy Clients. Positive Results.

PaperStreet Web Design
5 stars - "Clear and Professional Websites" We first used Paperstreet in 2006 when opening our law practice in Florida. They were very professional, and we recently asked them to redesign several of our websites. They have now redesigned two of our websites, with the third one being done soon. They were easy to work with, and used a development process that was easy to follow, with several teams working on different aspects of the project. The new websites have a clean, updated and professional appearance, and are user friendly and easy to navigate. While in the middle of redesigning the second site, we decided to do a new logo for that site. After presenting our idea to Paperstreet, the team quickly offered some samples for us to review. We are happy to say after all these years we finally have a new logo for our website. All our questions were answered promptly, and they were open to suggestions and modifications during the design process. The Paperstreet Web Design team is clearly knowledgeable about what they do. Taras Rudnitsky, attorney
August 8, 2016

Key Benefits

  1. Makes Your Job Easier

    Writing or producing content yourself takes you away from your core business. Let us take care of your content so you can stay focused.

  2. Sets Your Firm Apart

    Does your content contain errors, legalese, or dense paragraphs that no one actually reads? Does it distinguish you from the competition? PaperStreet specializes in web-friendly, SEO-optimized content that is clean, compelling and tailored to your audience.

  3. Cost-Effective, Results-Driven

    We work with various budgets. And because quality content boosts search engine rankings, it attracts more clients and produces a great return on investment.

Clients Love Us

gunterfirm

"I have used the services of PaperStreet for years and this is my fourth website. The team continues to impress in both design and SEO. "



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Case Studies

Wall Street Law Firm Drives Traffic through Client-Centric Content

Zamansky LLC

Firm: Zamansky & Associates, a trend-setting law firm in the heart of Wall Street focusing on securities fraud and financial services arbitration.

Challenge: Zamansky & Associates wanted to create a site that would attract prospective clients who have lost money from stocks, bonds and other financial products as a result of broker fraud, negligence and other misconduct. In particular, the firm wanted to:

  • Portray the firm as leaders in the field of securities arbitration and thought leaders regarding financial markets and protecting the legal rights of investors;
  • Engage users to contact and retain the firm to represent them in FINRA arbitrations, litigation or class action suits;
  • Appeal to diverse target markets, from the “mom and pop” securities customer in the heartland to the high-net-worth investor in New York;
  • Showcase the firm’s extensive list of ongoing investigations;
  • Increase the website’s search rankings.

Solution: PaperStreet created client-centric content that helps establish the firm as a thought leader in their practice niche. This was accomplished through:

  • Web-friendly, engaging content that integrates videos, photos, graphics and text;
  • Well-optimized pages that employ cutting-edge SEO best practices.
  • Content that addresses the issues and questions of their target readership to engage readers and drive traffic.

Lesson Learned: Focusing on the needs of the reader – through blogs, videos, press releases and articles – will boost site traffic and generate more leads.


Aerospace Company Showcases Unique Product Offerings Through Compelling Content and Imagery

GA Telesis

Firm: GA Telesis, a global aerospace company serving the world’s largest financial institutions and airlines operating around the globe.

Challenge: GA Telesis wanted a show-stopping site that would update their image and convey the story of their rapid growth, comprehensive approach and unique services. Client goals included:

  • Catering to diverse target markets, including airline companies and investors;
  • Presenting an updated image that reflects the company’s record growth and market-leading position;
  • Educating users on the company's extensive capabilities and product offerings;
  • Conveying the unique, differentiating factors that set the firm apart from other commercial aerospace companies.

Solution: PaperStreet created simple, minimal web copy that is complemented with rich imagery, helping the company showcase its assets, talents, industry relationships and experience. This was accomplished through:

  • Use of compelling photo imagery and key messages throughout the site, especially home page slides;
  • Simple, minimal content combined with powerful images to help tell a story;
  • Compelling and differentiated content that conveys the company’s brand and message;
  • Easy navigation that guides customers to the appropriate business unit based on specific need or interest.

Lesson Learned: Captivating imagery and concise, compelling content help the company connect with users, rebrand the organization and showcase their assets, talent, product offerings and approach.


Personal Injury Firm Boosts Web Presence and Authority Through Targeted Content

Kocian Law Group

Firm: Kocian Law Group, a personal injury firm with offices across Connecticut and New York.

Challenge: The firm wanted to expand its web presence and authority as well as rank higher in the search engines. To further this goal, the firm created nearly 200 pages of content. The content was generic, poorly formatted, not SEO-friendly and in need of significant editing. Other challenges were:

  • Standardizing all content to make it consistent in tone, style and format;
  • Improving SEO through content expansion, optimization and headlines;
  • Reformatting dense text to help guide the reader and improve readability;
  • Organizing content to help the reader easily navigate the site and find information.

Solution: PaperStreet edited the content to create a robust, information-rich site that generated new business for the firm. We:

  • Edited nearly 200 pages of content for:
    • Sentence clarity
    • Content gaps
    • Grammar, spelling and punctuation
    • Formatting
    • Word choice
    • Consistency
    • Tone & style
    • Content organization
    • Flow/transitions
    • Sentence structure
    • Presentation
  • Optimized headlines, subheadings and content.
  • Created compelling headings and subheadings to break up content and guide the reader.
  • Reorganized information into a more web-friendly format.
  • Rewrote or eliminated duplicate content.

Lesson Learned: Content matters. When you create a usable, authoritative and branded web presence, you can increase traffic and clients.


Small Firm Makes Big Impact with Blog Writing Services

Helmer Legal

Firm: Helmer, Paul, Conley and Kasselman, PA, a small New Jersey law firm

Challenge: The firm wanted to build authority and presence in a crowded New Jersey market.

Solution: The company hired PaperStreet to create timely, compelling blog posts each week on topics related to their key practice areas, particularly criminal law. Posts range from technical summaries of significant judicial rulings to useful "how-to" articles geared to potential clients and amusing news snippets about local celebrities getting into to trouble with the law.

Result: The firm now has fresh news and legal analysis on its website; this helps clients and boosts the firm's image. Their rankings are on the rise, thanks to the combined effects of the posts and monthly SEO campaign.


Features of Copywriting

  • Copywriting/Editing

    Our writers and editors produce general legal website content and marketing materials, practice area content, attorney biographies, mobile website content, legal articles, social media copy and more. We can create custom press releases or edit them and submit them to PRWeb.com for syndication.

  • Blog Writing, News Writing

    We can provide reoccurring, fresh content for your blog, monthly newsletter or firm News & Events page. Basic posts are 200-250 words, in-depth posts 500-700 words. We can also teach you to blog and regularly post on your own site.

  • Search-Engine Optimized Content

    Incorporate important keyword phrases to boost your search engine rankings with our SEO writing and editing services. We appeal to search engines like Google in a natural, professional way that doesn't turn the copy into incomprehensible gobbledygook to your human readers.

  • Translation Services

    We can translate your website into multiple languages: Spanish, Portuguese, French, German, Chinese and more. Estimates provided upon request.


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