Does anyone actually read website copy? You bet. The problem is they often stop reading it as soon as they realize it is the same generic, filler text that every other lawyer website has.
Say something original, something of value, and you will hook your audience. You will build trust. And boost your search results. All of which lead to client inquiries.
PaperStreet specializes in web-friendly, legal content that is clean, compelling and tailored to both your audience and search engines.
We write, edit and produce:
Writing or producing content yourself takes you away from your core business. Let us take care of your content so you can stay focused.
Does your content contain errors, legalese, or dense paragraphs that no one actually reads? Does it distinguish you from the competition? PaperStreet specializes in web-friendly, SEO-optimized content that is clean, compelling and tailored to your audience.
We work with various budgets. And because quality content boosts search engine rankings, it attracts more clients and produces a great return on investment.
"I have used the services of PaperStreet for years and this is my fourth website. The team continues to impress in both design and SEO. "
Firm: Zamansky & Associates, a trend-setting law firm in the heart of Wall Street focusing on securities fraud and financial services arbitration.
Challenge: Zamansky & Associates wanted to create a site that would attract prospective clients who have lost money from stocks, bonds and other financial products as a result of broker fraud, negligence and other misconduct. In particular, the firm wanted to:
Solution: PaperStreet created client-centric content that helps establish the firm as a thought leader in their practice niche. This was accomplished through:
Lesson Learned: Focusing on the needs of the reader – through blogs, videos, press releases and articles – will boost site traffic and generate more leads.
Firm: GA Telesis, a global aerospace company serving the world’s largest financial institutions and airlines operating around the globe.
Challenge: GA Telesis wanted a show-stopping site that would update their image and convey the story of their rapid growth, comprehensive approach and unique services. Client goals included:
Solution: PaperStreet created simple, minimal web copy that is complemented with rich imagery, helping the company showcase its assets, talents, industry relationships and experience. This was accomplished through:
Lesson Learned: Captivating imagery and concise, compelling content help the company connect with users, rebrand the organization and showcase their assets, talent, product offerings and approach.
Firm: Kocian Law Group, a personal injury firm with offices across Connecticut and New York.
Challenge: The firm wanted to expand its web presence and authority as well as rank higher in the search engines. To further this goal, the firm created nearly 200 pages of content. The content was generic, poorly formatted, not SEO-friendly and in need of significant editing. Other challenges were:
Solution: PaperStreet edited the content to create a robust, information-rich site that generated new business for the firm. We:
Lesson Learned: Content matters. When you create a usable, authoritative and branded web presence, you can increase traffic and clients.
Firm: Helmer, Paul, Conley and Kasselman, PA, a small New Jersey law firm
Challenge: The firm wanted to build authority and presence in a crowded New Jersey market.
Solution: The company hired PaperStreet to create timely, compelling blog posts each week on topics related to their key practice areas, particularly criminal law. Posts range from technical summaries of significant judicial rulings to useful "how-to" articles geared to potential clients and amusing news snippets about local celebrities getting into to trouble with the law.
Result: The firm now has fresh news and legal analysis on its website; this helps clients and boosts the firm's image. Their rankings are on the rise, thanks to the combined effects of the posts and monthly SEO campaign.
Our writers and editors produce general legal website content and marketing materials, practice area content, attorney biographies, mobile website content, legal articles, social media copy and more. We can create custom press releases or edit them and submit them to PRWeb.com for syndication.
We can provide reoccurring, fresh content for your blog, monthly newsletter or firm News & Events page. Basic posts are 200-250 words, in-depth posts 500-700 words. We can also teach you to blog and regularly post on your own site.
Incorporate important keyword phrases to boost your search engine rankings with our SEO writing and editing services. We appeal to search engines like Google in a natural, professional way that doesn't turn the copy into incomprehensible gobbledygook to your human readers.
We can translate your website into multiple languages: Spanish, Portuguese, French, German, Chinese and more. Estimates provided upon request.