Home Services Marketing

A Variety of Website and Marketing Options for Home Services Providers

At PaperStreet, we understand how competitive the home services industry is. A simple visit to your website may be all a potential client needs to see to hire you.. In many cases, someone is looking to make a quick decision since they need a repair immediately. Thus, we know how persuasive and appealing your home services website needs to be.

We have the level of experience you need to feel confident that your marketing dollars are being well spent when you hire us to build your website and manage your internet marketing. We ensure that your web design is visually pleasing AND it will also have the necessary features such as ADA compliance, easy navigation, highly visible contact information and more.

We offer three package levels at flat-fee rates, allowing home services businesses to pick an option that best suits their budget and marketing needs. We encourage you to reach out to us and let our team help you select the option that will best enhance your practice.

Home Service Business We Help:

PaperStreet is a website design and digital marketing agency that works with home service providers across the country. We create award-winning websites for and provide a comprehensive suite of hosting, maintenance and online marketing services. With decades of experience helping businesses in the home services industry, our expertise allows us to provide innovative, custom-tailored and data-driven solutions that are designed to help our clients thrive. Home services professionals we help include:

• General Contractors
• HVAC Providers
• Pest Control Services & Exterminators
• Landscapers
• Roofers
• Moving Companies
• Plumbers
• Electricians
• Fencing Companies
• And more...

We recognize that no two home services businesses are the same, and we will work with you to create a website that demonstrates your expertise and helps you attract clients.

Website Design & Marketing Packages

We believe that each of our clients deserves personalized solutions that match their needs. Your business has its own identity, and our design and marketing teams are ready to adapt to your needs and objectives so that you reach all of your goals. Our custom designs improve your image and solidify your brand, ensuring that users know who you are.

Accordingly, we've created 3 flat-rate packages that allow you to select the options you need most while still adhering to your budget. Below are the overviews for level:

Tier 1 - Web Design Only

• A unique & personalized website with white glove set-up
• Content: We will write your home page, about us page, contact page, and up to five (5) pages about your home services. These will be custom tailored to your business, professionally written, edited, and allowing you to review all copy to make changes. to your liking.
• Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.

Tier 2 - Website + Google Ads (PPC)

• A unique & personalized website with white glove set-up
• Content: We will write your home page, about us page, contact page, and up to ten (10) pages about your home services. These will be custom tailored to your business, professionally written, edited, and allowing you to review all copy to make changes.
• Hosting & Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Web Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.
• Paid Marketing: A monthly ad budget of $100 for paid Google ads or Local Service ads managed by our PPC team. Of course, you can increase the monthly spending as much as your budget permits.

Tier 3 - Website + Google Ads + Full SEO & PPC

• A unique & personalized website with white glove set-up
• Content: We will write your home page, about us page, contact page, and up to ten (10) pages about your home services. These will be custom tailored to your business, professionally written, edited, and allowing you to review all copy to make changes.
• Hosting & Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Web Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.
• Paid Marketing: A monthly ad budget of $100 for paid Google ads or Local Service ads managed by our PPC team. Of course, you can increase the monthly spending as much as your budget permits.
• SEO: A full SEO campaign including monthly blogging, link building, continuous on-page optimization efforts and more.

Maybe you don't know which option is best for your business. That's ok! When we discuss your budget and your company's goals, we will evaluate your needs and provide custom-tailored recommendations for the next steps.

What are the Most Important Elements for a Home Services Website or Marketing Campaign?

Whether you're an exterminator, a roofer, plumber or other home services provider, an impressive and highly-functional website is essential. If you are starting a business and don't have a website, then creating one is going to be your first step in growing your company. On the other hand, if your current site is too slow, lacks content describing your services or if potential clients don't have a quick way to contact you before they leave, your website won't bring in the business you need four your company to be successful..

Home service providers choose PaperStreet because we create designs that are impressive to view and entice customers to call you, all while working within various budgets to include unique features and marketing services like SEO. We understand the importance of your professional reputation and make sure your website reflects this. Some of the important website features you'll need are:

Landing Pages That Best Reflect Your Industry

For hvac technicians, landscapers, plumbers and other home service companies, your website should contain the following landing pages:

• An "About Us" page to showcase your experience in your specific industry, your certification, team members, etc.
• A Services Page to outline how you help customers; possibly with your pricing
• A Reviews/Testimonials page to allow past clients to explain how they used your services and why others can trust your company
• A Blog to offer advice and creative tips to homeowners, as well as community news
• A Contact Page to allow for a variety of contact options as well as provide your physical location, if applicable

All of our web design packages include content writing. Thus, we can help you create impactful content for all of the above pages.

Multimedia Options That Promote Your Business

Depending on your profession, you may need some visual features on your website that help explain your services or persuade clients to contact you. Some ideas to consider:

• A live chat feature to help customers identify what repairs they need
• A video displaying customer testimonials or showcasing some of your creations
• An image gallery of items such as before and after photos
• An explainer video outlining a potential problem that homeowners may not even realize they have

Further Opportunities to Connect with Past and Future Clients

Though a well-developed website can have the largest return on investment, construction businesses may want to explore additional marketing opportunities to reach more clients:

• A newsletter sent to past clients can keep your company fresh in their minds should they need your services again or have a colleague who may be undertaking a construction project
• An active social media campaign to establish your brand and further showcase your work.
• Reviews posted on external websites such as Yelp, Angie's List (now called Angi) and more
• Paid ads and SEO campaigns to help your business stand out from your other local competitors

All of our home services website design packages allow for the above add-ons, and our marketing team can also help you brainstorm additional opportunities to help your business grow.

Why Choose PaperStreet for Your Home Services Website Design and Online Marketing?

1. We Are Good at What We Do.

After 20+ years in website design, we know what it takes to be the best in the industry. In addition to winning more than 100 awards for our custom website designs, we have received numerous testimonials from our satisfied clients.

2. Clients Know They Can Trust Us

We are in close contact with our clients throughout the design and development phases, and we make sure our clients have a clear understanding of what we are doing and why we are doing it. While we expect you to rely on our expertise, it is your home services business and your website, so it is your opinion that matters most. We expect our clients to want to be involved, and we have structured our process accordingly

3. We're a Full-Service Agency That Can Tackle All Your Needs.

Unlike many other agencies, we do it all. From brand development to social media and digital marketing management, we have the expertise you need to reach more clients online. Learn more about our website features below and then give us a call to learn more: