Real Estate Marketing

Realtors: Turn to PaperStreet for Your Website Design and Real Estate Marketing

Here's an important statistics for realtors and agencies as they evaluate their real estate website:

In recent years, a staggering 43% of homebuyers reported searching for homes online before contacting a realtor.

WIth that in mind, real estate agents need to dedicate funds to creating a visually appealing website that stands out from other realtors and the juggernaut real estate websites like Zillow and Redfin.

In business for over 2 decades, PaperStreet knows how to create impressive website designs that deliver results to our clients. Our know-how and experience extends to real estate websites, and we've created three packages for real estate agencies to pick the web design option that best fits their budget. We understand the competition you face, and we're confident we can design a website that's up to your high standards. We encourage you to reach out to us and let our team create a web design and real estate marketing campaign that will best enhance your business.

Real Estate Website Design Packages

PaperStreet offers three package levels at flat-fee rates, allowing agents and real estate agencies to pick an option that best suits their budget and marketing needs. Our comprehensive suite of website design and digital marketing services for realtors include the following options:

Tier 1 - Website Design Only

• Design: White glove set-up of your site.
• Content: We will write your home page, about us page, contact page, and up to five (5) pages about your services. These will be custom tailored, professionally written, edited, and allowing you to review all copy to make changes. to your liking.
• Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.

Tier 2 - Website + Google Ads (PPC)

• Design: White glove set-up of your site.
• Content: We will write your home page, about us page, contact page, and up to ten (10) pages about your services. These will be custom tailored, professionally written, edited, and allowing you to review all copy to make changes.
• Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.
• Paid Marketing: A monthly ad budget of $100 for paid Google ads or Local Service ads managed by our PPC team. Of course, you can increase the monthly spending as much as your budget permits.

Tier 3 - Website + Google Ads + Full SEO

• Design: White glove set-up of your site
• Content: We will write your home page, about us page, contact page, and up to ten (10) pages about your services. These will be custom tailored, professionally written, edited, and allowing you to review all copy to make changes.
• Support: Web hosting and 24/7 support for a full year; with options for renewal.
• Marketing: Basic SEO optimization including keyword research, optimized tags and content, account creation with Google Analytics, Google Search Console and more.
• Paid Marketing: A monthly ad budget of $100 for paid Google ads or Local Service ads managed by our PPC team. Of course, you can increase the monthly spending as much as your budget permits.
• SEO: A full SEO campaign including monthly blogging, link building, continuous on-page optimization efforts and more.

Features Included with Every Real Estate Website Created By PaperStreet

No matter which package you choose, your medical website will:

• Have a unique design created by our award winning team
• Be mobile-friendly and ADA compliant to help reach all of your potential buyers and sellers
• Include carefully crafted content that highlights community insights, details about the real estate marketing, a gallery of homes bought and sold, etc.
• Have web hosting you can trust with access to 24/7 support
• Be published on the user-friendly WordPress platform to allow for easy posting and editing
• And more...

When it comes to marketing, you can select a package with pay-per-click ads (PPC) and/or SEO options. Though local SEO is strongly encouraged to build a search presence in the highly competitive real estate market, our PPC option can provide a marketing boost for realtors on a tighter budget. The initial option allows for a $100 a month ad budget, though you can increase the cap as you see fit.

Maybe you don't know which option is best for your real estate agency. That's ok! When we talk with you about your agency and goals for getting more clients, we will assess your needs and provide custom-tailored recommendations for moving forward. We can also help you create the multimedia elements and content you need to keep your buyers and sellers engaged. Our team can also assess what real estate marketing strategies would be the most feasible.

Best Practices for Real Estate Marketing

Competing with local agencies and the high-profile websites like Zillow is no small feat. Aside from a visually appealing web design, there are marketing elements your real estate needs in order to stand out from the competition.

1. Easy Navigation
   A website that is easy to use is imperative to your real estate success. In the marketing world, we have an informal guideline known as the "three click rule." If a potential client needs to do more than 3 clicks to find something on your site, chances are they'll become discouraged and leave. Easy to use menus, visible contact forms and internal linking are all important elements to a high-performing website.
2. Real Estate Content that Educates and Inspires
   Many realtors fall into the trap of believing that the houses speak for themselves in terms of content needed for their website. Though your inventory is certainly a huge factor, real estate agencies need additional web content that educates potential buyers and sellers. Provide mortgage details or DIY tips. Outline market data. Give overviews of local schools.

   The benefits for this kind of content are much more significant than realtors realize. Your helpful website or blog may be bookmarked for its tips, and will make an easy conversion when the customer needs your services. Insightful content that matches client inquiries may also help your website rank highly. Lastly, an informed client will also make your job easier!

3. Demonstrations of Your Successes
   Sellers want to know you can sell their house quickly at a fair price. Buyers want to know you can find their dream home - or business location for commercial realtors - within their price range. Don't just tell your potential clients that you can do this - show them! Create a montage video of the homes you've sold. Provide an image gallery showcasing your sales with timelines and prices. Keep track of how many buyers you've helped. Reviews and testimonials are helpful, but think bigger when it comes to visually displaying your real estate success.
4. A Definitive Brand Identity
   A huge - and often undervalued - marketing element for realtors is your "for sale" sign. Drivers notice the signs in their neighborhood and it catches the eye of potential buyers as they evaluate the property. In order to make the most use of this sign, be sure to incorporate a logo that is unique and memorable. Once your logo is created, use it in ads, your business card, print materials such as fact sheets, and whenever you're listing your business' name.
5. Opportunities to Connect
   A high performing website for realtors and real estate agencies is one that maintains connections in a variety of means. Not only should your website have options like custom contact forms and chat options, but newsletters and social media services are strongly encouraged in order for you to stay connected to past, present and future clients. Maybe even start a podcast for you to demonstrate your real estate expertise to a wider pool of potential clients.

PaperStreet can assist you with all of the above options. As an added benefit, many of the above website elements can also improve your marketing efforts, particularly your search engine optimization (SEO). For example, strong content and reviews are definitive criteria to ranking highly. All of our packages include basic SEO, but you can also select options such as a monthly SEO contract or paid advertising (PPC) via Google or social media ads.

"PaperStreet Web Design’s efforts have increased conversions and the number of visitors to the platform substantially. The team has worked fastidiously to deliver satisfying products quickly. They have been accessible and encouraged innovative platform improvements, supporting continued partnership."

- John Hopkins
Marketing Director, Searcy Law

Why Choose PaperStreet for Your Real Estate Website?

We're a Comprehensive Web Design and Marketing Firm

We do everything realtors need for long-term success, from outstanding website designs and logos to content writing and SEO. With PaperStreet, you won't need to hire any freelancers or extra support to reach your real estate marketing goals. Should you want to add features or add-ons such as videos and social media, we have team members to help with those, too.

Our Design Team is Award-Winning

Your real estate website will need to be your "voice" to potential clients and we're up for the challenge. Our talented team has won over 70 awards in the past 3 years from Webby, W3, Communicator, Davey, Lawyerist, Marcom, Ava, IMA Awards, and many others.

We're Hassle-Free & Promise No Surprises

PaperStreet's team doesn't just give you results - we earn your trust. What's more, we don't lock you into any long-term contracts or keep any control over your website. We quote our packages on a flat-rate basis and promise no hidden fees or other surprises. That flat-rate also guarantees full ownership of your site.

We Offer Personalized Solutions for Real Estate Marketing and Web Design

Your website may be the only criterion a potential buyer or seller uses to decide if you're the agency for them. Your team has its own creative identity, and our design and marketing teams are ready to adapt to your needs and objectives so that you reach all of your goals. Our custom designs improve your image and solidify your brand, ensuring that users know who you are.

We Work Directly with You

At PaperStreet, we believe in transparency, creativity, and friendly accessibility. You communicate directly with our team during the design process and we offer monthly meetings to discuss your marketing needs and goals. We understand how competitive the real estate market is, and we want to help you maintain a thriving business.