Georgia Law Firm Marketing Strategies That Get Results

The team at PaperStreet Web Design knows that law firms are in a highly competitive field that calls for more than just a website to stand out among the crowd. With the right digital marketing solutions for your Georgia law firm, we are able to get you noticed, bring in more clients, and expand your practice. We have more than 20 years of experience serving law firms in Georgia and across the US, and we understand what it takes to create an online presence that delivers results.

PaperStreet Provides Individualized Digital Marketing Strategies to Increase Revenue and Client Acquisition

We provide custom-tailored digital marketing solutions for Georgia law firms. Whether you practice personal injury, criminal law, or family law, our team works to develop plans that suit your firm’s needs. Our marketing strategies bring you the right clients and maximize conversions to ensure your marketing budget is used as effectively as possible.

Why Georgia Law Firms Need Professional Digital Marketing

Keeping up with online marketing is hard for any business, but even more so for a law firm. From very strict advertising rules to a highly competitive market, firms must find a digital marketing plan that responds to their needs. In our experience, it’s clear that standard, cookie-cutter marketing approaches just won’t cut it anymore. That is why PaperStreet Web Design focuses on developing specific marketing plans that achieve exceptional results for Georgia law firms.

Restrictions on Legal Advertising in Georgia

There’s a strict professional code of conduct for law firm advertising, especially on search engines like Google and on social media platforms. If mistakes are made when advertising, they may lead to disbarment or, at a minimum, put your firm’s reputation at risk. PaperStreet understands the state rules and will ensure that your marketing plan meets state bar requirements and industry standards.

In a Market Full of Competitors, We Help Your Georgia Law Firm Stand Out

When you’re competing with thousands of law firms, you don’t just need a website. You need a well-established online presence that makes your firm stand out from the competition in your area of expertise. From local SEO marketing to individualized web copy, we help Georgia law firms stand out from the others.

The Key to Marketing Success: Building Authority and Trust

Clients want to find a reliable, successful attorney who can resolve their issues. Trust is an important part of your web presence, so our marketing plans include a focus on producing trusted content and gathering client reviews. Our marketing methods focus, in part, on highlighting your firm’s experience and success rate.

Law Firm Marketing Projects in Georgia

The Marketing Services PaperStreet Offers to Georgia Law Firms

Here at PaperStreet Web Design, we offer a range of digital marketing services that can be customized according to law firms’ specific requirements. We ensure that everything about your online presence works optimally to draw and convert potential clients.

Search Engine Optimization Services

We implement search engine optimization (SEO) campaigns for your law firm to boost your presence in search engines, such as Google, so that potential clients can find you when looking for legal services. We conduct in-depth keyword research to pinpoint the terms clients search for and optimize your site for local and organic searches.

Some key features of our SEO services include helping law firms rank well on search engines, obtaining more qualified inquiries for law firm services, and gathering better leads that ultimately increase the firm’s bottom line. Our team also does technical SEO to keep your site looking good, loading fast, and optimized for mobile — all the things that can help your firm rank high.

Pay-Per-Click Ads for Georgia Law Firms

One of the quickest ways to acquire leads for your law firm is through pay-per-click (PPC). PaperStreet creates specific ads that ensure you get the best return on your ad spend. We track and optimize your campaigns to get the most clicks and conversions possible while staying in line with the state advertising rules.

The advantages of PPC include quick exposure to search engines; individualized ads that catch the attention of the right potential clients; and flexible budget options for any law firm.

Web Design and Development Services for Georgia Law Firms

Your web page is often the very first experience that prospective clients have with your law firm. PaperStreet builds websites that are not only beautiful but conversion-driven. A well-designed website needs to demonstrate your expertise, build credibility, and provide an opportunity for clients to get in touch with you.

How can our services help your firm? Our sites are mobile-friendly, responsive, easy to navigate, and include prominent calls to action. Additionally, they are secure and ADA-compliant. We design sites with the user experience in mind, which makes it as easy as possible for visitors to take the next step and inquire about your firm.

Content Marketing for Georgia Law Firms

High-quality, fact-based content is essential for law firm websites. Why? Because interested parties typically look to a firm’s website to provide them with enough preliminary information to help them decide whether to contact the firm. An engaging website will help establish your firm’s authority and increase your search engine ranking. Our content marketing services consist of producing quality blogs, case studies, FAQs, and other helpful articles on topics relevant to your audience’s concerns.

Key benefits of quality content include increasing search engine rankings, establishing dominance in your niche, and providing prospective clients with up-to-date information in a timely manner. We craft our content campaigns to reflect your firm’s voice and knowledge in every piece our attorney-writers produce.

Social Media Management for Georgia Law Firms

Social media is not probably the first thing that comes to mind when it comes to law firm marketing, but it can also be an effective way to build trust and keep clients. Our team can manage your social media accounts for you, offering quality informative content that appeals to readers and is also in accordance with all state bar rules and guidelines.

In recent years, we’ve come to realize that social media marketing has advantages, such as increasing brand visibility (i.e., more brand recognition), connecting with your readers directly, and establishing a professional, authoritative online identity.

Reputation Management

Your law firm’s online reputation is important. Positive client testimonials and reviews are very useful sources to get more clients; however, maintaining them can be time-consuming. Reputation management ensures that your firm has a great online reputation. We can assist with this by tracking reviews, requesting satisfied customers to provide feedback, and addressing negative feedback to help keep your brand safe.

Are You Ready to Scale Your Georgia Law Firm?

Don’t wait too long to revamp your law firm’s website. Contact PaperStreet Web Design today for a no-obligation consultation and learn how we can help distinguish your practice, bring in more clients, and scale your overall business.

Why Georgia Law Firms Choose PaperStreet

The team at PaperStreet understands that every law firm is different. Each practice needs a different marketing strategy. We customize our methods to your law firm, allowing you to focus your message where it will reach your targeted audience.

Personal Injury Law Firms

Injury law is competitive, and your future will depend on showing up in local search results. Our search engine optimization (SEO) and PPC campaign targets residents in your local area who are looking for help with their injury cases.

Family Law Firms

Individuals often look for attorneys during difficult, emotional periods in their lives. With respect to family law, our content marketing and website design strategies address the need for empathy and trust to give clients the information they need and establish your firm as a trusted and compassionate partner that will help them solve their legal issues.

Criminal Defense Law Firms

Clients in the criminal justice system want a lawyer they can count on during one of the worst moments of their lives. We develop content and targeted ads highlighting your firm’s experience and track record in protecting clients.

Corporate and Business Law Firms

Business clients are frequently looking for certain levels of expertise when searching for a qualified attorney to handle their cases. Our content marketing and SEO work focuses on highlighting your law firm’s expertise in high-risk legal cases, including those related to mergers, acquisitions, and contracts.

Estate Planning Law Firms in Georgia

Estate planning clients are typically older individuals or families with children. For firms handling this practice area, PaperStreet uses long-term, trust-based marketing campaigns to make those in need of such services consider your law firm to be a trusted resource for their legal matters.

What PaperStreet Web Design Can Do for Your Georgia Law Firm

Having worked with law firms for more than 20 years, our team knows how to navigate the legal marketing world. Our industry experience, combined with our client-centric strategy, ensures that we provide not only quality websites but also quantitative results. So, why do law firms across in Georgia choose us to help expand their practice?

  1. We Know the Legal Landscape: We are legal marketing experts, so we know what other marketing agencies don’t.
  2. Time-Tested Performance: Our clients have experienced significant growth in online exposure, traffic, and client acquisition from using our marketing plans and services.
  3. We’re Transparent and Results-Driven: We like to deliver meaningful results in transparent and regularly-scheduled reports so you understand the state of your campaigns at all times.

Got Questions? PaperStreet Has Answers  

How do you make sure you’re complying with current Georgia advertising rules and regulations?

We work closely with our clients to ensure that all marketing materials meet the requirements of state bar rules and industry standards. Everything we create for your firm, whether PPC ads or social media posts, adheres to the strict requirements of the legal sector.

When can we expect to see results?

Results vary based on service. However, for SEO campaigns, most law firms see an increase in their online presence within 3-6 months and almost immediately with PPC efforts. Our team provides frequent progress and performance reports.

Does PaperStreet work with all types of law firms?

Yes! We assist law firms in a variety of practice areas, including personal injury, family law, criminal defense, corporate law, and estate planning. We have custom-tailored our marketing solutions to meet the needs of each type of law firm.

How much will I pay for your services?

We charge according to the level of services you need. We have custom pricing plans tailored to your objectives and budget. Contact us to get a customized quote.

How will I know if the marketing plan is working?

We prioritize openness and quantifiable outcomes. You’ll receive weekly reports with performance metrics like site visits, rankings, leads, etc. We also offer ongoing maintenance and optimization so your campaigns keep producing results. We are here for you, so any time you’d like to schedule a meeting with our team to discuss your campaign, just let us know!

How does PaperStreet Web Design differ from other digital marketing firms?

We are digital marketers for law firms, so we are extremely familiar with the legal industry and all its issues. Our team of professionals develops custom marketing plans that work. We value our relationships with clients and take pride in our openness and timely communication, which sets us apart from other agencies.

Are you able to redesign an existing site or do you only build new websites?

We can absolutely redesign your current website! Whether you need a new one or just want to upgrade your existing one, we can design a sleek, mobile-friendly website that will transform visitors into clients.

Contact Us to Discuss Your Options

PaperStreet Web Design is dedicated to helping law firms in Georgia thrive and grow in today’s modern marketplace. Whether your firm is seeking better SEO-based rankings, a new website or personalized advertising, we have the experience and drive to help your law firm reach the next level. Contact us now and begin creating a bigger, better digital presence that draws in clients and grows your practice.

Let’s take your law firm higher with smart, result-based marketing. Contact PaperStreet Web Design for your consultation or site audit now.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

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You Will Love Your Design We design to please you and your clients
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