Florida Law Firm Marketing

Top Ten Reasons Why Florida Attorneys Don’t Have the Right Digital Marketing

1. They were told in law school that only ambulance chasers advertise.
2. They hired a firm to create a website before and it was an expensive disaster.
3. They attempted to build their own website, and it was worse than a disaster.
4. They don’t believe social media is a good fit for their image.
5. They have no idea where to start because everything changes so quickly.
6. The representative from the Yellow Pages said it wasn’t necessary.
7. They don’t have time to research what they need.
8. They are concerned about upkeep and maintenance.
9. They are concerned they will make the wrong decision.
10. 10.  They don’t like any topic where they don’t have the answers.

At PaperStreet, we have a solution for all these reasons and any other issues that stand between your firm and the digital presence it deserves. Our team is ready to work with you to create a digital presence and brand which makes you proud and brings you clients. When you work with us you will get results. We custom create digital marketing plans for Florida attorneys that meet your needs whether you are in Apalachicola or Zephyrhills.

Why is digital marketing important for attorneys in Florida?

Today, nearly all consumers conduct online research before making decisions. Retaining an attorney is no exception. Forget what you were told in law school about advertising. Stop repeating marketing campaigns that only marginally worked in the past. Attorneys need to have a marketing plan that goes further than a listing in the Yellow Pages, billboards, and advertisements in the local paper. Results from television and radio advertisements have already peaked. To capture the attention of potential clients, your online presence must be noticeable, authoritative, and provide answers to their questions. By continuing to produce valuable content, you will continuously generate new leads, while maintaining relationships with current clients.

What is digital advertising?

Digital advertising is a form of marketing and advertising that uses the internet to promote your legal services. In 2016, internet-based advertising revenue in the United State surpassed those of cable television and broadcast television combined.

Digital advertising is not one thing. It is a group of things that include your website, paid advertisements, search engine optimization, social media campaigns, videos, and even artificial intelligence. Different types of content are more effective in specific scenarios. At PaperStreet, we have the experience to know what works and what doesn’t.  We create the right type of content to meet your firm’s needs.

Our Digital Marketing Services for Lawyers

Web Design for Florida Attorneys

Our web design team creates award-winning designs that engage, showcase, and educate. We optimize your web design to create conversion. “Conversions” are actions that are counted when someone interacts with your site and then takes an action that you’ve defined as valuable to your business such as calling or scheduling an appointment.

We’ve encountered clients with all sorts of goals, visions, and problems. We develop unique solutions to define your brand and drive your goals forward.

• Do you need to increase conversions? We have proven formulas that work.
• Do you need to update your look to top your competitors? Our designers love modernizing attorney websites.
• Do you need to feature new practice areas? We can help you write and showcase them.
• Do you need to tell the world who you are? We are also experts at crafting attorney bios.
• Do you need to create online resources for your clients? Our team can help you create educational resources and other content.

Link Acquisition for Florida Attorneys

Link acquisition, also known as link building or back linking, is the strategic process of connecting your website to other reputable and respected websites. This is done by hyperlinking other websites back to your website. Think of it as reputation building. It is the internet version of somebody giving you a referral. These backlinks serve as pathways that lead users from webpage to another, enhancing website connectivity and authority.

Search Engine Optimization (SEO) for Florida Attorneys

Search engine optimization (SEO) is a process designed to improve both the quantity and quality of traffic to a website generated through search engines such as Google. Search engines work through computer-programmed calculations known as algorithms. These algorithms govern search engine results. They are formulated by looking at what search terms and keywords are used to search for a specific result. The goal of search engine optimization is to improve your search rankings. This is done by making sure your content features the words and phrases identified as relevant by the algorithm.

PaperStreet has worked with hundreds of law firms in nearly every area of practice to improve their search rankings using SEO. By partnering with a team that can implement an effective SEO strategy, your firm can dramatically increase your online exposure and bring in a steady stream of qualified, attributable traffic that converts into quality potential new clients.

Local SEO for Florida Attorneys

At PaperStreet, we make sure we know who your target audience is. If your firm is a local or regional firm, we will customize your digital plan to target the area where you practice by using local SEO practices. These practices are like a laser focusing in on the clients you want. They make sure that your information is finding your target audience.

Technical Optimization for Florida Attorneys

Some firms stop with standard SEO.  We don’t. At PaperStreet we do technical optimization of your website. This involves aspects of your website that don’t involve your content, the behind-the-scenes things. We use the most up to date practices to make sure your site is fully optimized to obtain the highest rankings possible.

Google Ads and PPC for Florida Attorneys

At PaperStreet, we understand the challenges of advertising in a densely competitive space and getting the most out of your budget. We help you determine which strategies are best for your specific firm and location to get the results you want. Additionally, we offer exclusivity based on practice area and location, meaning you can always rest assured that we are not also marketing for your local competitors.

Pay per click (PPC) is a powerful advertising tool that puts your law firm in front of your ideal target audience. The top of Google is a great place to be, but it doesn’t mean anything if your advertisements are not converting potential clients into paying clients. The law firm PPC management team at PaperStreet offers fully managed, transparent, exclusive PPC services.

We also help set up and manage your Local Service Ads (LSAs). Local Service Ads allow verified law firms a new way to appear at the very top of the Google search result page. Your LSA highlights the most important information for customers to choose your business such as services offered, hours, and reviews.

Social Media for Florida Attorneys

Though once seen as frivolous, social media is now a key player in profitable attorney marketing campaigns. Based on the “Attorney at Work 2018 Social Media Marketing Survey,” more law firms and attorneys are using social media marketing. Consider these facts:

• 93% of lawyers say they use social media.
• 85% say that social media is part of their overall marketing strategy.

PaperStreet can help you develop and execute a campaign that best fits your law firm’s social media goals. Attorney social media marketing helps your business establish credibility, increase brand awareness, website traffic, search visibility, and provides an opportunity to engage with current and potential clients. When used correctly, it can also be a strong signal to Google that you have authority in your industry which boosts search engine optimization.

Whether you want us to simply set up your accounts or take full control of your law firm’s social media platforms, PaperStreet is here to help. We offer several attorney social media options to help you stay on budget while increasing your law firm’s visibility, traffic and potential client base.

Content Strategy and Publishing for Florida Attorneys

At PaperStreet, we aren’t just about building a website.  We want to help you create quality content. As an experienced attorney you have knowledge. This knowledge only partly comes from your years of classroom study. Most of it comes from your time in the trenches practicing. Think about what makes up the bread and butter of your practice. It is your unique ability; the thing that you do often, and you do well.

We want to help you take your experience and turn it into content that makes you the authority in your practice area. Whether it is written pieces for your website, a video, or publishing your content in digital or print, we are here to help you shine.

Integrating AI for Florida Attorneys

The one constant in the world of digital marketing is change. Best practices, resources, and algorithms change frequently. Part of our job is to keep up with them. The industry experienced a paradigm shift when ChatGPT emerged in 2023. The landscape changed again in the summer of 2024 when Open AI unveiled its protype AI powered search engine. SearchGPT is an AI-powered search engine designed to provide fast, conversational answers with a source attribution. It’s like Google but powered with artificial intelligence. Rather than give you a list of results, SearchGPT provides an answer to your query in narrative form with a citations and links to the sources that were used to generate the answer.

The key is “source attribution.” The goal is to become a “citation” source in SearchGPT. Being the cited source on a SearchGPT response is as coveted as a page one ranking in Google. SearchGPT is a new tool with amazing opportunities.  By optimizing your content to appear as the authority for SearchGPT, we will keep you ahead of the legal marketing curve and your competitors.

Find Out Why Clients Trust PaperStreet

We work with our clients in Florida and across the country to develop customized digital marketing strategies. We value your input at every step of the process. We strive for transparency.  You will be kept informed at every step about what we are doing, when it will be complete, and what it will cost. Plus, we work only with your firm, not your competition.

We generate results that work. We increase conversions, grow traffic and help rankings soar. Your content reflects on you, so you need a marketing agency you can trust. We value your representation and our relationship. To provide you the best experience:

• We hire attorney writers, so they understand the law. We hire lawyers as writers. This ensures that our content is accurate, credible, and aligned with the latest legal standards and regulations.
• We do extensive research to make sure that you are not missing out on content.  Our research guarantees that your content is comprehensive, relevant, and up to date with industry trends.
• We track the progress of your website to maximize conversions. By analyzing key performance indicators, we continuously refine strategies to enhance user engagement and drive successful outcomes.