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Full Branding

Create Consistency: With Logos, Print & More

We build unique, unified brands that are recognizable.

About All-Inclusive Branding

bicklawWith today's high level of competition, not only does your branding have to be loud and clear, it must be repetitive and readily accessible. To be specific, you need to be seen across all media platforms: web, social media, email, print, and mobile. PaperStreet utilizes all of these media resources to form a perfect all-inclusive package that improves your image and saves you money.

Typically an all-inclusive branding campaign includes: logo, business cards, letterhead, envelopes, powerpoint, website, brochures and signage.

Key Benefits

  1. Impressive Designs Influence Clients

    Our talented designers translate your reputation into a compelling visual representation.

  2. Unique, Unified Identities

    The key to a powerful brand is clarity and consistency. We can ensure every aspect of your firm's identity - including logo, letterhead, business cards, brochures, advertisements, website, mobile site, social media campaigns, email and more - matches your core message.

  3. Save Time and Money

    We offer special rates for all-inclusive packages. Our process is efficient and headache free. We do all the work for you.

  4. We Make Your Life Easy

    Our process is efficient and headache free. We do all the work for you.

Lyons Dogherty site thumbnail

Lyons Dogherty

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Broening Oberg Woods Wilson

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PMA

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Evangelista Worley

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PMA

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Evangelista Worley

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Common Branding Questions

PaperStreet has been helping firms brand their business since 2001. We offer all-inclusive branding services such as logos, websites, advertising, social media, print, brochures, signage and corporate identity.

Below are answers to a few common questions we receive about branding.

What is Branding?

Branding has many different definitions depending on which agency or marketing firm you speak with. At PaperStreet we believe that your brand is everything you place online and offline that has your firm\'s name associated.

Think of it like this, a true brand used to mean taking a hot iron and putting it to the skin of an animal. That animal now had your companies mark (or brand). Today, we no longer use hot iron, but the idea is that your mark should leave an impression.

In short, branding can be your:

  • Logo (it always starts with a logo)
  • Tagline & Message
  • Content & Content Marketing
  • Website, Blogs and Anything Online
  • Social Media
  • Advertisements
  • Email Signatures & Email Marketing
  • Powerpoint Files
  • Brochures & other Print Materials
  • Signage
  • In-Office Materials: Office Decor and Organization
  • Personal Items: How you dress, how you interact with clients, how quickly you respond, how detailed oriented you are, how helpful, etc. These can all impact your brand too.

This means everything needs to be unified, look great, and nothing looks out of place. Moreover, your brand should set expectations of what your firm is about and what you will deliver.

How long does it take to brand a law firm?

For the items we handle, it can take anywhere from a few weeks to a few months. We typically get involved with:

  • Logos
  • Websites and Blogs
  • Content & Content Marketing
  • Social Media
  • Advertisements
  • Brochures & Office Materials
  • Signage

We can take care of anything that is digital or that needs to be printed.

What is PaperStreet’s branding process?

Typically, you want to start with the core message and tagline. That outlines what your brand will be about. We then move onto the logo, content, website, and other marketing materials (social, brochures, signage, ads, etc.)

What factors affect branding pricing?

Honestly, the amount of work. Some firms already have their core message and taglines, they may just need help with logo, advertisements, and a website. Some firms need everything from print to online. We customize each proposal to fit our clients needs. You can see some of our services here:

How can I get started?

Give us a call today for a free consultation on what you need from your brand.

About Photography and Illustration

The right photography or illustration will make or break your website. It's usually the first thing a user notices, so it's worth the investment to do it right. Compelling images are particularly important to legal websites, which deal with complex and technical subject matters.

Photographs and illustrations can do the following:

  • Set the tone (modern, traditional, etc.)
  • Capture attention
  • Guide the user's eye to important information
  • Show (versus tell) the firm's message in real-world terms
  • Break down complex subjects visually
  • Inject emotion

Key Benefits

  1. Professional Photography Makes the Website

    A single photo, matched with a tagline, can make your site remarkable.

  2. We Set Up Everything

    We can set up the photography shoot and even be there to assist. You just need to bring your smile.

  3. Cost-Effective Production

    Our photographers are flexible and efficient. We can meet just about any budget.

Features of Photography and Illustration

Stock Photography

All of our websites include stock photography. We have access to over a million professional images.

Unique Illustration Ideas

We can edit existing photography or sketch from scratch. We can create infographics, charts, illustrations and more.

Custom Photography

Elevate the quality of your bios and show off that new office and engage website users with creative, visual storytelling.

Get Help

Choosing photos is tough. Get assistance from our team to brand your firm online.

Solutions For Your Brand

We offer various solutions for a brand, including All-Inclusive Packages.

All-Inclusive Branding

Budget:

Varies depending on deliverables.

Deliverables:

Everything. We take care of your logo, corporate identity, brochure, advertising, and often online items too (website, sopal media, banner ads, email signature, newsletters and more).

Logos

Plus Logo Design

  • $950 flat rate
  • Ideal for clients who have an idea of what they want
  • This package is meant for wordmarks, refreshes, and typographic logos.
  • Six (6) hours of logo design includes:
    • Three (3) initial logo concepts based on detailed idea from the brainstorming meeting
    • Two (2) rounds of revisions
  • Two (2) week timeframe (contingent on feedback)
  • Discovery phase of branding brief, kick-off, and research.
  • Color Guide & Logo Package include file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white). Additional concepts, in person presentations or real-time working meetings will be additional at our hourly rate of $175.
  • View logo examples here

Custom Logo Design

  • $2,000 flat rate
  • Ideal for clients who need us to show multiple options and explore a few different routes
  • This package is meant for logos that combine wordmarks with icons and artwork utilizing initials
    • Fifteen (15) hours of logo design includes:
      • Six (6) initial logo concepts
      • Three (3) rounds of revisions
  • Two (2) week timeframe (contingent on feedback)
  • Discovery phase of branding brief, kick-off, and research.
  • Color Guide & Logo Package include file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white). Additional concepts, in person presentations or real-time working meetings will be additional at our hourly rate of $175.
  • View logo examples here

Corporate Identity

  • $950 flat rate
  • Six (6) hours of corporate identity design includes:
    • Business Card, A10 envelope, 1st page letterhead template (and optional second page template)
    • Two (2) rounds of revisions on corporate identity designs
  • Creation of final corporate identity files and printer-ready artwork.
  • Corporate ID files provided to printer of your choice. Printers to use PaperStreet’s templates for all files.

Brochures

Budget:

Varies depending on brochure, but here are some starting points.

Insert for brochure / pocket folder

  • $700 flat rate
  • One (1) week turnaround (contingent on feedback)
  • 1 Page Insert 8.5 x 11
  • Six (6) hours of brochure insert work
  • Two (2) rounds of revisions
  • Subsequent inserts $175 per insert
  • Pocket Folder/Brochure (4pg) Combo

$2,275 flat rate

  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Thirteen (13) hours of folder & brochure design
  • Two (2) rounds of revisions

Pocket Folder/Brochure (8pg) Combo

  • $2,625 flat rate
  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Fifteen (15) hours of folder & brochure design
  • Two (2) rounds of revisions

Trifold Brochure

  • $1,750 flat rate
  • Two (2) week turnaround (contingent on feedback)
  • 9 x 12 Folder and Brochure
  • Ten (10) hours of brochure design
  • Two (2) rounds of revisions

Rack Card / Postcard (front and back)

  • $700 flat rate
  • One (1) week turnaround (contingent on feedback)
  • Four (4) hours of card design
  • Two (2) rounds of revisions
Deliverables:

We can design any type of brochure. The more common ones are tri-fold, book fold, corporate or corporate with pocket folder. Typically we will send over finalized files in PDF and Adobe InDesign format. The InDesign files can be edited for future and the PDF file can be printed at any time. You can see more ideas on our Brochure page.

Advertising

Budget:

Varies depending on creative time, give us a call for a quote.

Deliverables:

We create professional ads for your law firm and business. Typically you will receive the artwork to provide to the publication (or we will liaison with the publication directly). Ads we have created are often full or half-page ads. We have also created ads for billboards, bus stops, and other presentation materials.

View Our Award-Winning Portfolio