Pennsylvania Law Firm Digital Marketing Projects
Internet Presence is Important for Attorneys in Pennsylvania
Today, nearly all consumers conduct online research before making decisions. Retaining an attorney is no exception. Forget what you were told in law school about advertising. Stop repeating marketing campaigns that only marginally worked in the past. Attorneys need to have a marketing plan that goes further than a listing in the Yellow Pages, billboards, and advertisements in the local paper. Results from television and radio advertisements have already peaked. To capture the attention of potential clients, your online presence must be noticeable, authoritative, and provide answers to their questions. By continuing to produce valuable content, you will continuously generate new leads, while maintaining relationships with current clients.
Services Involved in a Digital Marketing Plan
Digital advertising is a form of marketing and advertising that uses the internet to promote your legal services. Digital advertising is not one thing. It is a group of things that include your web site, paid advertisements, search engine optimization, social media campaigns, videos, and even artificial intelligence. At PaperStreet, we have the experience to know what works and what doesn’t. We create the right type of content to meet your firm’s needs.
Web Design for Pennsylvania Attorneys
Our web design team creates award-winning designs that engage, showcase, and educate. We optimize your web design to create conversion. “Conversions” are actions that are counted when someone interacts with your site and then takes an action that you’ve defined as valuable to your business such as calling or scheduling an appointment.
We’ve encountered clients with all sorts of goals, visions, and problems. We develop unique solutions to define your brand and drive your goals forward.
- Do you need to increase conversions? We have proven formulas that work.
- Do you need to update your look to top your competitors? Our designers love modernizing attorney websites.
- Do you need to feature new practice areas? We can help you write and showcase them.
- Do you need to tell the world who you are? We are also experts at crafting attorney bios.
- Do you need to create online resources for your clients? Our team can help you create educational resources and other content.
Search Engine Optimization (SEO) for Pennsylvania Attorneys
Search engine optimization (SEO) is a process designed to improve both the quantity and quality of traffic to a website generated through search engines such as Google. Search engines work through computer-programmed calculations known as algorithms. These algorithms govern search engine results. They are formulated by looking at what search terms and keywords are used to search for a specific result. The goal of search engine optimization is to improve your search rankings. This is done by making sure your content features the words and phrases Google’s algorithm is looking for.
PaperStreet has a team that can implement an effective SEO strategy for your firm. We will dramatically increase your online exposure and bring in a steady stream of potential new clients. In addition to optimizing your content, we also do technical optimizations to your sight that will increase its visibility to Google and other search engines. For local law firms, we offer local SEO which prioritizes reaching potential clients in the counties where you practice not where you don’t.
Google Ads and PPC for Pennsylvania Attorneys
At PaperStreet, we understand the challenges of advertising in a densely competitive space and getting the most out of your budget. We help you determine which strategies are best for your specific firm and location to get the results you want. Additionally, we offer exclusivity based on practice area and location, meaning you can always rest assured that we are not also marketing for your local competitors.
Pay per click (PPC) is a powerful advertising tool that puts your law firm in front of your ideal target audience. The top of Google is a great place to be, but it doesn’t mean anything if your advertisements are not converting potential clients into paying clients. The law firm PPC management team at PaperStreet offers fully managed, transparent, exclusive PPC services.
We also help set up and manage your Local Service Ads (LSAs). Local Service Ads allow verified law firms a new way to appear at the very top of the Google search result page. Your LSA highlights the most important information for customers to choose your business such as services offered, hours, and reviews.
Social Media for Pennsylvania Attorneys
Though once seen as frivolous, social media is now a key player in profitable attorney marketing campaigns. Based on the “Attorney at Work 2018 Social Media Marketing Survey,” more law firms and attorneys are using social media marketing. Consider these facts:
- 93% of lawyers say they use social media.
- 85% say that social media is part of their overall marketing strategy.
PaperStreet can help you develop and execute a campaign that best fits your law firm’s social media goals. Attorney social media marketing helps your business establish credibility, increase brand awareness, website traffic, search visibility, and provides an opportunity to engage with current and potential clients. When used correctly, it can also be a strong signal to Google that you have authority in your industry which boosts search engine optimization.
Whether you want us to simply set up your accounts or take full control of your law firm’s social media platforms, PaperStreet is here to help. We offer several attorney social media options to help you stay on budget while increasing your law firm’s visibility, traffic and potential client base.
Video Production for Pennsylvania Attorneys
As part of our comprehensive design and marketing services, PaperStreet has professional videographers who specialize in shooting high quality and engaging videos for law firms. Our videos focus on creating unique content that separates you from your competition. Once we shoot and edit your videos, we transcribe, upload, and embed your videos so you don’t have to lift a finger. No need to arrange travel. Our videographer comes to you. Our videos and content are mobile friendly. They can be viewed on any device at any time. Your firm owns the videos and 100% of the content.
Video marketing for law firms isn’t just making an ad for your practice. The videos explain complicated laws, answer common questions, promote a current issue or simply give your potential clients a chance to view and get to know those who may be handling their sensitive legal issue. YouTube currently has 2.49 billon users. Videos allow you to reach this audience and become an authority on your area in Pennsylvania and beyond.
Find Out Why Clients Trust PaperStreet
We work with our clients in Pennsylvania and across the country to develop customized digital marketing strategies. We value your input at every step of the process. We strive for transparency. You will be kept informed at every step about what we are doing, when it will be complete, and what it will cost. Plus, we work only with your firm, not your competition.
We generate results that work. We increase conversions, grow traffic and help rankings soar. Your content reflects on you, so you need a marketing agency you can trust. We value your representation and our relationship. Whether you are new to digital marketing or ready to optimize your content for AI, we have a solution that will work for you!
It’s Time for Your Digital Future!
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