How We Help New York Law Firms

PaperStreet is excited to help New York lawyers leverage everything that law firm marketing has to offer. Despite what some may think, digital ads can reach those who will bring you the ROI you need for your firm not only to survive but thrive. We encourage firms to invest in marketing where it’s going to have the most impact. We are happy to assist law firm owners in creating a digital presence and brand that will make them proud and bring them the clients they are targeting. We devise tailored digital marketing strategies for New York attorneys – whether your firm is in Manhattan or Upstate.

PaperStreet Has Numerous Awards Under Its Belt

We have designed legal websites for more than two decades. To date, we have done more than 2,000 web projects. PaperStreet is one of the pioneers of legal online marketing. We have garnered hundreds of awards because we’ve helped define companies. Our team is proud to have garnered more than 70 awards over the last 3 years, including Webby, W3, Communicator, Davey, Lawyerist, Marcom, Ava, IMA Awards and many more.

All Your Digital Marketing Needs in One Place

So, what can PaperStreet do for you? In a nutshell – We design law firm websites. Actually, we develop amazing, high-quality websites that deliver results for our customers.

And that’s not all we do. We specialize in all things digital marketing for law firms in New York and nationwide. Since 2001, our developers, along with our award-winning designers, work together to create all of the elements of your website including your logos, videos, images, etc. Beyond building and improving your online presence, PaperStreet is an internet marketing company that can run your SEO, PPC, and social media advertising campaigns. We can also move you into the future by preparing you to be at the forefront of AI digital marketing.

Digital Marketing That Works for New York Attorneys

We at PaperStreet know what the attorneys need throughout the state. Even if you are in a large city such as New York City or a small one such as Ocean Beach, we realize that you have different needs. We have experts on our team who can help provide solutions for these demands. After all, we know that what works in Wisconsin, might not work in Manhattan or Long Island. We want your digital presence to bring you customers, not skepticism and all our digital marketing strategies comply with the New York Rules of Professional Conduct.

ATRA’s New York Legal Services Advertising 2023 report estimated that nearly $609.7 million was invested in over 650,000 nationwide legal services ads (print, digital, network radio, cable TV, network TV and syndicated TV).

Consider those numbers for a moment and think about your experiences purchasing products. How would you answer the following questions:

  1. Do you ever watch TV commercials? The vast majority of people either turn down the volume, change the channel, go grab a snack or avoid watching network TV altogether and opt for Netflix instead.
  2. Do you listen to commercials on the radio? Do you even turn on the radio or do you choose a streaming service like Pandora or iHeartRadio?
  3. How swayed are you by the roadside billboards? What can a potential customer learn about you through a billboard?

According to ATRA, nationwide digital advertising was more than 65% of total ad count and more than 70% of total ad spend in 2023.  In New York, 5.7% of legal marketing dollars are spent on digital advertising.  Locally, approximately $97 million was spent on more than one million local legal service advertisements in New York State’s 10 media markets, including print, digital, local and national spot radio, outdoor, and spot television.

 

New York Law Firm Marketing Projects by PaperStreet

Internet Presence is Paramount for New York Attorneys

Almost all consumers nowadays search on the Internet before making a purchase. Similarly, selecting an appropriate attorney for your needs is no different. Forget what you learned about advertising in law school. Stop using the “rinse and repeat” cycle of marketing techniques that barely had any effect in the past. Law firms need a marketing strategy that is more than just billboards and newspaper ads. Television and radio advertisements have already hit peak performance. If you want to attract potential clients, your website needs to be visible and professional and answer common questions. If you keep creating content with value, you will always have new leads coming to you while retaining current clients.

Services Involved in a Digital Marketing Plan

Digital advertising is a form of marketing and advertising that uses the internet to promote your legal services. Digital advertising is not one thing. It is a group of things that include your website, paid advertisements, search engine optimization, social media campaigns, videos, and even artificial intelligence. At PaperStreet, we have the experience to know what works and what doesn’t.  We create the right type of content to meet your firm’s needs.

Quality Web Designs for New York Attorneys

Our web designers develop award-winning designs that inspire, promote, and inform. We optimize your web design for conversion. “Conversions” are when an individual visits your website, then completes an action you’ve defined as important to your business (call, sets an appointment, etc.). We have worked with clients who had various visions, ambitions, or issues and we are able to craft solutions that differentiate your brand and help advance your objectives.

Do you want more conversions? We know the formulas that work. Are you looking for a fresh update in order to overtake your competition? Our designers love a challenging redesign of an attorney website. Do you need to add new practice areas? Our team can write and promote them for you. Are you trying to show the world exactly who you are and what you’ve accomplished? We know the secret ingredients for crafting a top-notch attorney bio. Do you need online educational materials for your clients? We can also assist you with creating learning materials and more.

Google Ads and PPC for New York Attorneys

At PaperStreet, we know how difficult it can be to advertise in a highly competitive market and still get the most out of your investment. Accordingly, we advise you on which approach will work for your firm and your location to get you results. Plus, we have practice area & location exclusivity, so you always know we’re not also marketing to your regional rivals.

Pay-Per-Click (PPC) is an ad campaign that gets your law firm exposed to your ideal clients. Being at the top of page one on Google is great, but it’s just not enough if your ads aren’t turning potential clients into paying clients. PaperStreet’s law firm PPC management team provides managed, transparent, high-level PPC services.

We also set up and manage your Local Service Ads (LSAs). With LSAs, verified lawyers and firms have a new way to get to the top of the Google search page. Your LSA includes what customers would most care about when deciding to do business with you, such as the services, hours, and reviews.

Social Media for New York Attorneys

Once viewed as something for people to connect with friends and family and pass the time with, social media now plays a huge part in profitable law firm advertising efforts. According to the “Attorney at Work 2018 Social Media Marketing Survey,” more law firms and lawyers are engaging in social media marketing.

For example, 93% of lawyers report using social media and 85% say social media is a part of their marketing strategy. That being the case, PaperStreet can craft and manage a campaign to accommodate your law firm’s social media strategy. Attorney social media marketing establishes your credibility, brand recognition, site traffic, and search engine rankings and provides you with an opportunity to communicate with current and prospective clients.

When done properly, a strong social media presence can also serve as a great signal to Google that you are an authority in your field, which can, in turn, increase search engine optimization. Whether you just need us to set up your accounts or you’d like us to control your law firm’s social media completely, PaperStreet is prepared to help. We provide a number of social media solutions for law firms that will help you stay within your budget and expand your firm’s exposure, traffic, and client base.

Video Production for New York Attorneys

In addition to providing design and marketing services, PaperStreet employs experienced videographers who produce professional and engaging videos for law firms. With our videos, we are making content that sets you apart from the rest. After recording and editing your videos, we transcribe, upload and embed your videos without you having to lift a finger. No need for you to book travel either—our videographer travels to you. Additionally, all our videos and content are mobile-friendly and you can watch them anytime on any device. Your firm owns the videos and all the content.

Law firm video marketing is not just running an ad for your business. Videos can explain laws, resolve general questions, market an existing legal concern or simply allow your prospective client to watch and interact with those in the firm who are or will be handling their sensitive legal concerns. YouTube has a user base of 2.49 billion people and it’s clear that videos are how you can connect with this audience and become a thought leader for your niche in New York and across the globe.

Search Engine Optimization (SEO) for New York Attorneys

SEO (search engine optimization) is a process used to enhance the amount and quality of traffic to a website coming from search engines like Google and Bing. Search engines function with computer-run equations called algorithms and these algorithms regulate search engine results. They are derived from looking at search terms and keywords for certain search queries. Search engine optimization is a way to increase search rankings by providing content that includes the terms and phrases that are most often utilized by Google’s algorithm.

PaperStreet has a team that will implement a powerful SEO campaign for your firm. With our skills and expertise, we will work hard to instantly scale your online presence exponentially and drive a steady stream of potential new customers. In addition to improving your content, we will perform technical improvements to your site that help Google and other search engines find it. We also provide local SEO services to law firms that target your potential client base in the counties where you have a presence, not where you don’t.

Why Our Clients Trust PaperStreet

We collaborate with clients in New York and around the country on custom digital marketing plans, and our team values your feedback at every point. We strive for transparency, which means you will be informed at every stage of what we are doing, when it’s done, and how much it will cost. Furthermore, we partner exclusively with your firm—not your competition.

We create results that are effective—we drive conversions and traffic and improve rankings. Your content speaks volumes about you, so it is imperative for you to work with a marketing company you can rely on. We appreciate the importance of your firm, your brand, and your legal relationships, both current and new. Whether you’re just starting out with digital marketing or are ready to optimize your content for AI, we have something that will suit you. Just contact us when you’re ready to begin your new marketing journey and take your firm to new heights

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
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Same-Day Support 24-hour turnaround edits during business hours
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Free Education We provide knowledge to help you expand
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No Hidden Charges We quote flat-rate projects
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Own Your Site No strings attached
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We Create Results SEO, PPC, content + design = clients
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We Make Life Easier One agency for web, branding and marketing