Lawyer Website Projects in New Jersey
Content Marketing That Builds Authority in New Jersey
Content reigns supreme, especially when it comes to the legal realm where authority and trust is important. PaperStreet helps New Jersey law firms produce and share informative content that both gets your law firm noticed by prospective clients and puts you on the map as an authority in your field.
Legal Blogging – How We Get Your New Jersey Firm Noticed Through Blogs
Blogging is an excellent way to showcase your expertise while also boosting your SEO efforts. PaperStreet’s content team works with you to develop blog posts on topics relevant to New Jersey law, whether it’s about recent changes in state regulations, personal injury claim tips, or estate planning advice. These blogs not only keep your website updated with fresh content but also help potential clients find you when they search for answers to their legal questions. All of our writers are attorneys who have extensive research and writing skills and who know how to craft a blog that will keep potential (and current) clients wanting to read more.
Practice Area Pages
In addition to blog posts, PaperStreet creates specialized practice area pages outlining your services in greater detail. These are SEO-optimized pages designed for the legal audience of New Jersey. Whether you specialize in family law, criminal defense, personal injury, or corporate law, our team ensures that your practice areas are thoroughly covered and easy to find.
Video Marketing
Adding videos is one of the most powerful methods to reach out to potential clients. PaperStreet assists law firms with developing expert videos featuring lawyers, the process of a case (or the status of a newsworthy case), or testimonials from satisfied clients. These videos can be displayed on your website or shared on social media to get even more views and trust from your followers.
Search Engine Optimization (SEO) Services for Maximum Visibility of Your New Jersey Law Firm
No matter how lovely your website looks, if people can’t locate it, it won’t bring in any business. That’s why SEO is an integral part of any digital marketing plan. PaperStreet’s SEO specialists know all about legal SEO and can help your law firm show up on search engines such as Google for the right keywords.
Local SEO for New Jersey
Because the majority of law firms in New Jersey are local firms, your law firm should have local SEO. PaperStreet optimizes your website for geo-targeting to make sure your firm pops up when potential clients search for “personal injury lawyer in Jersey City” or “divorce attorney in Bergen County.” Our team optimizes your Google Business Profile, city directories, and copy to get you on top of local searches.
On-Page and Off-Page SEO Strategies
Our full-service SEO offerings include on-page and off-page SEO. On-page SEO refers to the way your website text, metadata, images and internal links are optimized. Off-page SEO focuses on obtaining high-quality backlinks to your site from trusted sites, boosting your domain authority and search rankings. PaperStreet also offers content creation services and makes sure your website is filled with quality, relevant, engaging content that search engines and potential clients will be able to discover and keep top of mind as they continue their search for the right attorney to handle their specific legal issues.
Technical SEO
Making sure your website is technically sound is just as crucial as great content. PaperStreet will run a comprehensive website audit and remediate any technical SEO-related issues, such as page load time lags, broken links, mobile optimization, etc. Not only will this help your site rank higher, it will make the overall user experience better as well.
Pay-Per-Click (PPC) Advertising for Immediate Results
SEO is an ongoing endeavor but PPC is one way to get visitors to your website in a short amount of time. PaperStreet handles PPC campaigns that attract clients in your geographic and practice markets, getting you new clients almost immediately.
Google Ads Management
PaperStreet’s PPC experts design and run Google Ads campaigns for your law firm. They’re shown to users looking for legal services in New Jersey, which means your ads show up at the top of the search results when people most likely will click on them. We optimize your copy, prices, and targeting to maximize the firm’s return on investment.
Remarketing Campaigns
Remarketing campaigns keep you in front of potential customers who came to your website but didn’t convert. PaperStreet activates remarketing campaigns to target those users on the Google’s Display Network to make them come back to your site and book a consultation.
Choose PaperStreet for Your New Jersey Law Firm
Our legal marketing professionals are well-versed in the demands of New Jersey law firms and are committed to getting you more clients, strengthening your brand, and ensuring your continued success.
Social Media Marketing to Build Your New Jersey Law Firm’s Brand
Social media isn’t just for socializing with people; it is also a way to create your brand and reach out to clients. PaperStreet offers New Jersey law firms a social media management solution that helps the attorneys therein connect with their audience via LinkedIn, Facebook, Instagram, and more by developing quality, captivating content.
Platform-Specific Strategies
Everyone has different audiences on each social media platform, and PaperStreet adapts a marketing approach to each of them. For example, LinkedIn tends to be geared more toward building professional networks and thought leadership. Alternatively, Facebook is geared more toward the general community. Our social media experts will create a bespoke content strategy that includes consistent posts, client testimonials, company updates, and legal news.
Paid Social Media Advertising
In addition to organic social media posts, PaperStreet manages paid social media campaigns that target your ideal client base. Whether using Facebook ads to promote your services to residents in specific New Jersey counties or LinkedIn ads targeting corporate clients, we ensure that your campaigns reach the right audience at the right time.
Client Relationship Management (CRM) Tools for New Jersey Law Firms
Successful marketing doesn’t stop when a prospect visits your site; it also extends into how you collect and follow up with leads. PaperStreet makes it easier for law firms to integrate their CRM tools to manage leads, track clients, and increase overall marketing effectiveness.
Lead Tracking
CRM tools can let you monitor the way leads interact with your website and ads. This information can be used to refine your tactics and figure out what marketing campaigns are generating the highest quality leads.
Automated Follow-ups
Once a lead has indicated interest, automated follow-up emails can guide them through the decision-making journey. PaperStreet helps to implement these automated processes so that no new client gets left behind.
PaperStreet Helps New Jersey Law Firms With Reputation Management and Online Reviews
Your online reputation is everything. In an age where potential clients will often read reviews before choosing a law firm to help them with their legal issues, PaperStreet offers reputation management services to help keep your firm in good standing on the web.
Review Generation and Monitoring
PaperStreet will get good reviews from satisfied customers for your law firm. We have used various processes to remind clients to leave reviews on Google, Yelp, etc. We also track those reviews and alert you to bad feedback so you can deal with the issues before they negatively impact your reputation.
Crisis Management
If any of your clients decide to leave bad reviews or your law firm experiences some other type of PR crisis, PaperStreet has crisis management services that can help mitigate and clean up your law firm’s reputation as quickly as possible. We respond rapidly to solve problems, formulate the correct answers, and put steps in place to restore trust with your targeted audience.
PaperStreet Web Design – The Right Choice for Your New Jersey Law Firm
New Jersey law firms require the highest level of online marketing in an era of increasingly virtual environments, especially if they intend to compete with other area law firms and retain clients. PaperStreet Web Design offers a full menu of marketing services, including custom web design, SEO, content, PPC, social media management, reputation management, and CRM platforms.
Our legal marketing professionals are well-versed in the demands of New Jersey law firms and are committed to getting you more clients, strengthening your brand, and ensuring your continued success. Let PaperStreet be your marketing partner to develop a thorough marketing plan that will take your law firm to the next level and yield the positive outcomes you seek.