Digital Marketing for Kansas Law Firms

Digital marketing has transformed how businesses, including law firms, connect with potential clients and strengthen existing client relationships. For Kansas law firms aiming to grow their practices and improve profitability, digital marketing offers powerful tools to reach clients across the state and build a recognizable, trusted brand. However, we at PaperStreet Web Design know that some firms remain hesitant to embrace digital marketing, often due to traditional mindsets or common misconceptions about its value.

Our team is here to remedy any concerns you may have in this regard. When you inquire about PaperStreet’s services, we’ll take the time to discuss any hesitancy or issues you may have about marketing in general and provide you with several reasons why digital marketing is essential for Kansas law firms. As a law firm that exists during this digital era, it is important for you to explore the benefits that digital marketing can bring to your practice, and break down some of the common reasons law firms may avoid such marketing—all while showing you why these reasons might actually hold your firm back from achieving long-term success.

The Case for Digital Marketing: If You’re Not There, Here’s Why Your Kansas Law Firm Needs to Get on Board

The legal industry in Kansas, as is the case elsewhere, has seen growing competition, with clients becoming increasingly selective about who they choose for legal representation (and rightfully so). Kansas law firms that prioritize digital marketing stand out as industry leaders and have a better chance of converting prospective clients into long-term relationships. 

Below are some key ways PaperStreet believes that digital marketing can improve your law firm’s success:

  1. Enhanced Visibility: Digital marketing ensures that your firm appears in search engine results when clients are actively looking for services, increasing the likelihood that they will choose your firm over others on the list.
  2. Greater Accessibility: Your firm’s digital presence allows clients to find you anytime, anywhere, making it easier for them to contact you when they need legal advice.
  3. Stronger Client Relationships: Given the wealth of options and various avenues a firm can utilize, like email marketing and social media, you can keep past clients engaged, remind them of your expertise, and even earn referrals.
  4. Data-Driven Decisions: Digital marketing provides valuable insights into what potential clients respond to, helping you optimize your approach for maximum impact.
  5. Cost-Effective Results That Help Your Bottom Line: Compared to traditional advertising, digital marketing offers a better return on investment, as it’s easier to target the right audience and track performance in real time.

Seven Reasons Kansas Law Firms May Avoid Digital Marketing—and Why These Reasons No Longer Hold Up

Despite its benefits, some Kansas law firm owners may hesitate to invest in digital marketing. Let’s face it—some firm owners have more traditional mindsets (a.k.a. old-school mentality). Here are seven common reasons law firms may hold back—and why these reasons may be outdated, limiting their potential for success.

1. “We’ve Always Relied on Referrals”

For years, referrals have been the “bread and butter” of many law firms. However, relying solely on word-of-mouth limits your growth potential, as it depends on your existing network and their willingness to refer you. However, digital marketing allows you to reach beyond referrals, capturing the attention of potential clients who may not have found you otherwise.

A strategic digital approach can supplement your referrals by increasing your visibility in search engines, building trust through positive client reviews, and creating a memorable online presence. Consider this: rather than abandoning referrals, let digital marketing amplify them to help you capture a larger client base.

2. “We Don’t Have the Time or Resources”

Time and resource constraints are common concerns, especially for small and mid-sized law firms. But with digital marketing’s cost-effective solutions—such as automated email campaigns, law-related content that reaches hundreds of existing and potential clients in a single post, and targeted ads—your firm can actually save time while attracting new clients and increasing billable hours.

Partnering with a digital marketing company like PaperStreet can further streamline this process. By working with professionals who understand the legal industry, your firm can benefit from high-impact campaigns without the heavy lifting, allowing you to focus on what you do best—serving clients.

3. “We Don’t Want to Appear Too Salesy”

There’s a common misconception that marketing will make a law firm seem overly commercial or even cheesy (and if your niche is personal injury, you’ve likely heard the affectionate term of being called an “ambulance chaser”). However, a well-crafted digital marketing strategy is less about “selling” and more about connecting. In fact, marketing done right is focused on educating clients, showcasing your firm’s expertise, and offering valuable resources that build trust.

For example, content marketing allows your firm to publish articles, guides, and FAQs that educate potential clients. By addressing common legal questions or Kansas-specific issues, you establish your firm as an authority without the hard sell. This approach resonates with clients who appreciate transparency and expertise over aggressive selling tactics.

4. “We’re Not Sure How to Measure Success”

Without clear goals and metrics, digital marketing can seem vague and unattainable. However, one of digital marketing’s greatest strengths is its measurability. Unlike traditional advertising, where tracking results is challenging, digital marketing provides concrete data on everything from website traffic to ad engagement—and the team at PaperStreet knows how to track it all!

For Kansas law firms, these analytics offer valuable insights into client behavior. By setting key performance indicators (KPIs) such as website visits, email open rates, or online inquiries, you can track your return on investment and make data-driven adjustments to maximize your results. Working with a digital marketing agency like PaperStreet can simplify the process further, providing expertise in identifying and tracking the metrics that matter most to your law firm.

5. “We’re Not Tech-Savvy”

Trust us, we get it! Digital marketing might seem overwhelming, especially for firms that aren’t familiar with the latest technology. Whether you have a hard time opening a .pdf or don’t know how to create a .zip file, there’s still a digital marketing strategy that can help you. Most digital marketing solutions are designed with user-friendliness in mind, and you don’t have to be a tech expert to succeed.

Marketing agencies like ours specialize in handling the technical aspects—from setting up campaigns to managing analytics—allowing your team to stay focused on what they do best—lawyering. With the right guidance and tools, any law firm can implement a digital marketing plan that delivers real results. Our team is ready and able to help you succeed.

6. “Our Kansas Law Firm is Focused on Traditional Advertising”

Some law firms in Kansas may still prioritize traditional advertising, such as print ads or billboards. While these methods have value, they typically lack the precision and flexibility digital marketing offers. Digital platforms enable you to target specific demographics—like Kansas residents looking for particular legal services—and adjust campaigns in real-time based on performance.

To be clear: Digital marketing complements traditional advertising, extending your reach to a broader audience and ensuring your firm is visible where clients spend the most time–online. Combining both approaches allows you to engage clients across multiple arenas, creating a more cohesive marketing strategy that maximizes your investment.

7. “We Don’t See an Immediate Need for Digital Marketing”

If your firm has a steady client flow, digital marketing might not seem like a pressing priority. However, the PaperStreet team knows all too well that waiting until you need clients to start marketing puts your firm at a disadvantage. Building a digital presence takes time and consistency, and starting now ensures you’re well-positioned to attract clients when the need actually arises.

Think of digital marketing as an investment in your firm’s future. By establishing an online presence and nurturing a pipeline of potential clients, you create a buffer for times when referrals slow or competition increases. Digital marketing is a proactive approach that protects your firm’s long-term success.

Digital Marketing Projects for Kansas Law Firms

How a Good Digital Marketing Plan Benefits Kansas Law Firms

For Kansas law firms, a strong digital marketing plan provides a host of advantages, from client acquisition and retention to improved reputation. Here’s a list of seven ways in which digital marketing can help your firm achieve sustainable growth:

  1. Greater Visibility and Reach

With a strategic digital marketing plan, your firm can reach clients statewide and beyond (if you’re interested in expanding beyond Kansas). From SEO that boosts your website’s search engine ranking to social media engagement, digital marketing ensures your firm is easy to find online.

  1. More High-Quality Leads

Digital marketing allows for targeted campaigns, meaning you can reach the clients who are most likely in need of your services. By targeting specific keywords, demographics, or interests, your firm can attract high-quality leads who are already looking for your expertise.

  1. Enhanced Client Retention

Digital marketing isn’t only about attracting new clients; it’s also valuable for retaining existing ones. With email newsletters, social media updates, and regular communication, your firm can maintain relationships with past clients, ensuring they think of you when future legal needs arise.

  1. Improved Reputation and Authority

Through content marketing, Kansas law firms can share valuable insights, guides, and answers to common legal questions. This builds trust and establishes your firm as an authority in the industry, increasing clients’ confidence in choosing your services.

  1. Increased Flexibility and Control

Digital marketing provides more control over your message and budget compared to traditional advertising. You can test different approaches, refine your strategies based on data, and ensure that your marketing efforts are always optimized for maximum impact.

  1. Cost-Effective Advertising

Digital marketing offers a higher return on investment than many traditional methods, allowing you to get the most out of your marketing budget. PPC ads, for example, enable you to pay only when someone clicks on your ad, ensuring every dollar is spent effectively.

  1. Data-Driven Insights

Digital marketing provides detailed analytics, from website traffic to social media engagement. For Kansas law firms, these insights are invaluable for understanding client preferences, refining strategies, and improving performance.

Ready to Boost Your Kansas Law Firm’s Success? Partner with PaperStreet Web Design

At PaperStreet Web Design, we understand the unique challenges Kansas law firms face. We specialize in crafting digital marketing plans that address your firm’s specific goals, whether that’s attracting new clients, increasing referrals, or building a lasting reputation in the legal world. Our team combines industry expertise with a commitment to client success, ensuring your marketing efforts are tailored, impactful, and measurable.

We have been building legal websites for 20+ years at PaperStreet. We have built and developed more than 2,000 websites. We have talented web designers, programmers, SEO professionals and content writers. Our collective abilities produce websites that deliver.
PaperStreet is a trusted digital marketing firm for lawyers. We’ve won hundreds of awards and have branded hundreds of law firms.

  • You want to get more conversions? We have tried and true strategies that will produce the outcome of your dreams.
  • Do you want to change the look of your website so you can outperform your competition? Our developers are more than willing and able to update your law firm’s website and breathe new life into what may be a dull, lackluster design.
  • Need to highlight new practice areas? PaperStreet’s team can draft stellar copy about those areas and promote them for you.
  • Does anybody out there know you yet? Do you need to introduce yourself to the world? We also write good attorney bios.
  • Do you need to create online resources for your customers? Our team can assist you in creating educational and informative content.

Don’t let outdated assumptions hold your firm back. Embrace digital marketing to boost your bottom line, expand your reach, and establish your firm as a trusted leader in Kansas law. Contact PaperStreet today to learn how we can help your firm grow with a customized digital marketing strategy designed to succeed.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
2
Same-Day Support 24-hour turnaround edits during business hours
3
Free Education We provide knowledge to help you expand
4
No Hidden Charges We quote flat-rate projects
5
Own Your Site No strings attached
6
We Create Results SEO, PPC, content + design = clients
7
We Make Life Easier One agency for web, branding and marketing