The more you publish the more you are going to be seen and shared on the web by other people, which can translate to increased page views, conversions and sales.
Category Archives: Content
The Importance of Updating Your Law Firm’s Website After an Attorney Leaves
If an attorney leaves the law firm, his or her name should be removed from the website immediately. Leaving the departed attorney’s name on the website could be viewed as misleading, which can get you in trouble with the many bar associations.
SEO and Content Quality: 5 Quick Tools at Your Fingertips
If you don’t have the luxury or time of hiring a copyeditor, there are tools designed to help quickly sweep through your content and give you tips on how to improve everything from repeat words, consistency, pacing, and spelling.
3 Common Video Mistakes To Avoid
Making your own video? Make sure you: (1) Get to the point (2) Be conversational (3) Provide valuable information.
Beware of Your Own Content: Do You Own the Data Export of Your Blog?
You wrote your website content and posted it yourself using your online CMS. You own the copyright to the content. When you leave your web development team you also have every right to the data … but, in what format?
The Fastest Growing Marketing Tool is… Video
What is the secret sauce for internet marketing in today’s competitive market? It all comes down to content, especially video content.
Quoted in the News? Get the Most Out of the Free Press
For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?
5 Questions to Help You Determine If You Need a New Website
If you feel your website is out of date or simply not as impressive as it once was, then use this five-step audit to determine if it’s time for an upgrade.
Web Writing Basics: Word Count, Dividers, Call-to-Action
Writing for the web is different than drafting briefs or research essays. Users on your site will scan content, they won’t read every word, so you should write with this understanding in mind. When drafting content for your website focus on the word count, text dividers and call-to-actions.
7 Steps to Publishing Articles in Major Media Outlets
How to Successfully Publish in National News Publications Publishing in national news and trade publications is an excellent way to boost your visibility, gain professional credibility and drive traffic to your website. However, getting published in high-profile publications involves more than…
