For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?
Category Archives: Content
5 Questions to Help You Determine If You Need a New Website
If you feel your website is out of date or simply not as impressive as it once was, then use this five-step audit to determine if it’s time for an upgrade.
Web Writing Basics: Word Count, Dividers, Call-to-Action
Writing for the web is different than drafting briefs or research essays. Users on your site will scan content, they won’t read every word, so you should write with this understanding in mind. When drafting content for your website focus on the word count, text dividers and call-to-actions.
7 Steps to Publishing Articles in Major Media Outlets
How to Successfully Publish in National News Publications Publishing in national news and trade publications is an excellent way to boost your visibility, gain professional credibility and drive traffic to your website. However, getting published in high-profile publications involves more than…
Attorney Bio Template: Use This Form to Create a Meaningful Legal Biography
Crafting Attorney Biographies Clients Will Actually Read The bio pages on your site are valuable real estate. Users are more likely to visit them to put a face to the person they are corresponding with and more often than not…
Resources the Content Team Cannot Live Without
Must Have Content Writing Resources Writing, editing and optimizing thousands of web pages a year requires the assistance of some awesome websites and applications. Below is a list of the most helpful resources that we use every day. MergeWords You…
Our Best Content in 2014
We write a lot. Three times a week we post to our blog with (hopefully) helpful content directed to aid you in your Internet marketing endeavors. Our Top Performing Content in 2014 Below is a list of the top performing…
Use These Law Firm City Pages as a Template for Your Own
Why is a City Page on my Proposed Site Structure? PaperStreet recommends city pages to clients with multiple office locations or those targeting multiple cities in an SEO campaign. The use of city pages can be beneficial in the following ways: SEO…
Do You Really Need the Word “That”?
The That Tip That is one of the most overused words in writing. I would venture to say half the time you don’t need it in your writing. When we speak we use that as a filler word and it…
Webinar Presentation: Get The Most Out Of Your Attorney Bios
Your Attorney Bios Need Some Lovin’ Everyone loves a pretty picture, which is why an estimated 56 percent of website traffic is directed to attorney biography pages. Often overlooked, your people pages have great potential for turning a visitor into…
