North Carolina Law Firm Digital Marketing Projects
Tailored Strategies for Different Legal Practices
Here at PaperStreet, we’re well aware that no two North Carolina law firms are alike. That said, different practice areas require the use of different marketing strategies. Our methods and strategies are tailored to your law firm’s unique requirements and will target the right audience with your message.
Personal Injury Law Firms
Personal injury law is highly competitive, and success often depends on visibility in local search results. Our SEO and PPC campaigns are designed to target individuals in your area who are actively searching for help with personal injury claims.
Family Law Firms
Family law clients usually seek legal services during some of the most challenging, distressful situations they’ve ever gone through. We understand this, and we want your firm’s concern and caring nature to shine through your website. Our team of attorney-writers will draft clear, empathetic content, and our website design team will focus on building a website that will be centered around demonstrating your firm’s compassionate and understanding nature, giving potential clients what they want, all while branding your law firm as a trustworthy, human-centered partner.
Criminal Defense Law Firms
When someone is facing criminal charges, they want to know that their attorney is ready, willing, and able to take on the case. Criminal defense clients in North Carolina want a lawyer they can rely on when they are in the most stressful phase of their lives. Our team will develop authoritative pieces and targeted ads, with content that promotes your law firm’s record of fighting on behalf of clients.
Corporate Law Firms
Corporate clients are often looking for specific expertise when they need legal assistance. Our content marketing and SEO strategies focus on showcasing your firm’s knowledge and experience in complex legal areas such as mergers, acquisitions, and contracts.
Estate Planning Law Firms
Estate planning clients tend to be retirees or future-oriented families interested in protecting their assets for generations to come. Our marketing approach is focused on trust and client retention so that your firm can be identified as a trusted advisor for their legal needs.
PaperStreet Offers Tailored Digital Marketing Solutions to Drive Growth and Increase Client Acquisition for North Carolina Law Firms
We provide specialized digital marketing solutions for law firms. Whether you are a personal injury, criminal defense, or family lawyer, we want to find solutions that fit your firm’s goals. We help you attract the right clients and increase conversions, all while navigating the complexities of legal advertising.
So, why aren’t all law firms using digital marketing to boost their firm’s bottom line? Here are some common reasons why North Carolina law firms are not prioritizing digital marketing:
- 20 years ago, they hired a company to make a website for them, and it was a huge waste of money.
- North Carolina lawyers don’t use social media.
- Other law firms aren’t advertising.
- They don’t know where to begin, nor do they have enough interest or time to find out.
- They already have what they believe to be a good website that cost them thousands of dollars, so they figure that should be enough.
PaperStreet has an answer for all of these reasons and more that are keeping your law firm from achieving the digital presence it deserves. Our team stands ready and is more than willing to assist you in building a digital footprint and brand that you can be proud of and that your clients can trust.
Why North Carolina Law Firms Need Specialized Digital Marketing
The online marketing space can be tough for any business, but for law firms, it can be even more difficult. From strict legal advertising rules to a highly competitive marketplace, North Carolina law firms need a digital marketing strategy that takes into account their specific challenges. The generic marketing approaches of yesteryear often do not work in the legal field, so PaperStreet specializes in crafting custom marketing strategies that deliver results for law firms throughout North Carolina.
Legal Advertising Restrictions in North Carolina
Law firms have to adhere to very strict advertising guidelines, namely on Google and social media. Failure to comply with these rules can lead to reputational harm for the law firm and/or even disbarment for attorneys found to be in violation. PaperStreet stays abreast with respect to the rules and regulations of North Carolina’s state bar and we will work to make sure that everything done with regard to marketing your firm follows those rules and regulations.
Helping North Carolina Law Firms Stand Out in a Saturated Market
With thousands of law firms competing for attention, it’s not enough to simply have a website. You need a strong online presence that positions your firm as a leader in your area of practice. From local SEO strategies to targeted content, we help your firm stand out from the competition.
Building Authority and Trust
Potential clients want reputable, skilled lawyers to help them. You need a thriving online presence with relevant, reputable content and client reviews in order to gain trust. Our marketing campaigns focus on demonstrating your firm’s experience and track record.
Why Choose PaperStreet Web Design?
PaperStreet Web Design, a law firm marketing agency with more than 20 years of experience in the legal marketing space, understands all the nuances and challenges involved in marketing a law firm. Our knowledge, in tandem with a personal and client-centered focus, ensures we provide measurable results you can be proud of.
Here’s why law firms throughout North Carolina trust us to grow their practice:
- Legal Industry Experts: We specialize in legal marketing, so we have a deeper appreciation for the various areas of law, including those that are more niche in nature. We also understand the rules and regulations of advertising for law firms that other agencies may miss.
- Proven Track Record: Our clients rave about the fact that they have seen significant improvements in their online visibility, traffic, and client acquisition. That is music to our ears and more money in your law firm’s coffers.
- Transparent and Results-Driven: We believe in providing clear, measurable results with regular reporting so you know exactly how your campaigns are performing.
Frequently Asked Questions (FAQs)
Results will vary from plan to plan, but for most law firms, you will start seeing changes online within 3-6 months of SEO, and almost immediately with PPC campaigns. You’ll receive updates from us regularly regarding your campaign’s progress and performance.
Yes! We work with North Carolina law firms of various sizes and across various practice areas, including personal injury, family law, criminal defense, corporate law, and estate planning. Our marketing strategies are customized to meet the specific needs of each type of law firm.
Our pricing depends on the specific services you require and the size of your law firm. We offer flexible pricing plans that can be customized based on your goals and budget. Feel free to contact us for a personalized quote.
We specialize in digital marketing for law firms, which means we have a deep understanding of the legal industry and the challenges it presents. Our team of experts creates tailored marketing strategies that deliver real results. We prioritize client relationships, transparency, and consistent communication, setting us apart from other agencies in the field.
Ready to Grow Your North Carolina Law Firm? PaperStreet is Here for You!
At PaperStreet Web Design, we’re dedicated to helping law firms in North Carolina and across the U.S. thrive in today’s competitive market. Whether you need better search rankings, a new website, or targeted ad campaigns, we have the expertise and passion to help your law firm grow. Reach out to us today to start building a stronger, more effective online presence that attracts clients and boosts your practice.
Don’t wait to improve your law firm’s online presence. Schedule a free consultation with PaperStreet Web Design today and discover how we can help your practice stand out from the competition, attract more clients, and grow. Let us elevate your law firm to new heights with strategic, results-driven marketing.
Contact us now to schedule your free strategy session or request a free website audit!