Helping Michigan Law Firms in All Things Digital

PaperStreet is a one-stop digital marketing company that has been helping law firms in Michigan establish their online presence for years. Our developers, in close coordination with our award-winning designers, manage everything on your firm’s website, from its overall look to logos, content, videos and photos. We also have specific teams that will run your SEO, PPC, and social media campaigns.

Our team has won hundreds of awards for what we do for law firms in Michigan and throughout the United States. We have achieved over 70 industry awards including Webby, W3, Communicator, Davey, Lawyerist, Marcom, Ava, and IMA Awards. We also won 6 of 10 Lawyerist prizes in 2020, and we won again in 2021. These awards show how dedicated we are to creating outstanding results for our clients.

Digital Advertising That Meets Michigan’s Disciplinary Code

At PaperStreet, we know that the needs of Michigan law firm owners are special. Accordingly, our team will offer customized services to fit your specific needs, whether you have a practice in a large city like Detroit or a smaller city like Flint. We know law firms, and we know how to market them.  We also understand that there is no one-size-fits-all plan that will work for all firms, especially when it comes to firms that handle very niche areas of law.  We want to help you obtain a digital presence that is ethical, meets state bar requirements, and brings in new clients. That’s why we ensure that all of our digital marketing plans meet the requirements of the Michigan Rules of Professional Conduct 7.2.

Think about all the various means of advertising that currently exist — television, radio, print, billboards, digital. Now, think about your firm’s current advertising approach and how it works with today’s customers. In today’s digital world and landscape, digital law firm marketing isn’t simply a fad or trend that will soon go away — it’s a necessity for law firms that want to compete. PaperStreet gives  Michigan law firms the opportunity to leverage this tremendous resource while keeping their marketing efforts relevant and compliant.

How Our Team Will Help Your Law Firm Get the Most Out Of Digital Advertising

Digital advertising is a very effective way of attracting the right potential clients and promoting your law firm on the web. Our team can create a totally new website for you (or update your existing website), set up paid advertising, perform search engine optimization (SEO), handle social media marketing and video marketing, and even discuss the use of artificial intelligence (AI) when appropriate.

PaperStreet Web Design has been leading the way in the digital marketing space for 20+ years. We’re experts who can create marketing strategies that bring in revenue and conversions for law firms throughout Michigan. Whether you are developing your first website or learning more about the newest AI digital marketing strategies, we’re here to take care of your marketing needs.

Web Design: The Backbone of a Michigan Law Firm’s Online Identity

All law firms should have a professionally created website to gain credibility and convert visitors into clients. PaperStreet designs award-winning websites for more than just their good looks. We’re focused on optimizing your firm’s website to engage, teach, and convert website visitors into paying clients.

Our team has experience working with varying client objectives, and we understand how to customize a specific solution for your firm based on your needs.  We can design unique logos, select appropriate imagery, and create branding that will undoubtedly differentiate your firm from the pack.

We can also craft learning materials that will help boost your firm’s relevance and promote you as an authority in your designated practice area. Our team uses proven conversion methods centered around our web designs that are optimized for user interaction and conversions to ensure a higher return on investment.

Attorney Biographies

Our attorney-writers are highly experienced in writing persuasive attorney bios that inspire trust and credibility. We’ll work to give your law firm the edge over the other firms in your area, so whether you need to refresh your bio or create a new one, we can help.

Organic Traffic Generation Through SEO

Search Engine Optimization (SEO) is one of the best ways to improve your website’s ranking on search engines like Bing and Google, thus bringing in more traffic and potential clients. How do we do it? It’s all about maximizing the amount (and quality) of web traffic coming to your Michigan law firm’s site by carefully applying tried and true marketing methods.

SEO is generally done in the background, but the results are often visible sooner rather than later through increased traffic, improved rankings, and more relevant client calls. We use various methods for SEO, such as:

  • Keyword Research: We create a list of targeted search terms that your prospective clients are using and integrate them effectively throughout your website content and other media forms.
  • On-page Optimization: We optimize your content and site architecture for search engines.
  • Quality Content: We create new and valuable content that keeps users coming back and improves your overall rankings.

With our SEO plans, you will experience lasting growth in web traffic and client retention.

Paid Marketing for Michigan Law Firms: Google Ads and PPC Campaigns

Paid ads are essential to gaining traction in a high-volume market such as Michigan. PaperStreet optimizes your advertising dollars by designing targeted pay-per-click (PPC) campaigns that appeal to the appropriate audience. Additionally, our PPC team makes sure that your ads are shown to those who are seeking legal assistance in the practice areas you offer.

PaperStreet provides exclusive PPC campaigns geared toward your firm and your firm only. We do not work with any competitors that may be in your local area. Our campaigns are customized according to your firm’s location, practice groups, and relevant clientele. We can also create and handle local service ads (LSAs), which typically appear at the very top of Google searches and showcase your company’s services, hours, and reviews. With our fully managed, transparent PPC strategy, you can trust that your ads are getting results.

Social Media: A Must for Law Firm Marketing in Michigan

Social media is a major part of any successful marketing campaign—including those geared toward law firms. Lawyers throughout the state use social media professionally, and from what we’ve seen throughout the years, it is imperative to be active on various social media platforms.

At PaperStreet, we can leverage social media to network, share content, and promote your firm as a thought leader. Our services include:

  • Account Set Up: We can set up and optimize your social media profiles to fit your firm’s brand and objectives.
  • Campaign Execution: Don’t have time to deal with social media posts on a regular basis? Let us do it! We can handle your firm’s social media presence by developing and publishing posts that will appeal to your target audience.
  • Tailored Plans: If you are just getting started or looking to optimize your social media accounts, we can create easy and cost-effective campaigns for the firm.

Videos: The Goldmine of Law Firm Marketing in Michigan

Videos are fast becoming one of the best forms of law firm marketing. As websites such as YouTube become more and more popular, it is clear that the majority of information is being consumed via video instead of text-based articles. Videos are attention-grabbers, but they also help to bring about a sense of connection between you and the potential client such that they can increase an individual’s trust in you and the services your firm has to offer.

At PaperStreet, we can handle certain aspects of video production for your firm , such as:

  • Production & Sharing: Once the videos are captured, we can handle post-production needs, such as uploading and embedding the video within your website content.
  • SEO Optimization: We will help to ensure that the videos posted to your site will help your SEO rankings and encourage individuals to visit your website more and spend more time there.

Videos allow you to produce something that potential (and current) clients can view again and again — which will, in turn, help your firm become known as an expert in your particular practice area.

Featured Michigan Law Firm Marketing Projects

Why Choose PaperStreet?

The answer is simple: PaperStreet delivers great results. We drive traffic, generate leads, and we will help to move your law firm to the top of the pack in your area. We work hard for you and only you, and we ensure that there are no conflicts of interest with your competitors.  

Additionally, PaperStreet has attorney-writers who create the best market-right content that not only gets eyes on the page but also results in calls to your office. We take the time to fully understand your firm’s needs and goals in order to develop an effective and cost-efficient marketing plan.

Our team regularly monitors your marketing campaigns to ensure that they are delivering results (and if they aren’t, we know how to pivot to get the job done). PaperStreet will help your Michigan law firm gain a more effective internet presence, all while obtaining more quality leads that will help boost your bottom line. 

Let us create a digital marketing plan that is right for you. Contact us now to learn how we can help! 

PaperStreet Answers Michigan Law Firm Owners’ Questions

What is the approximate timeframe for seeing some results from our digital marketing efforts?

Depending on the marketing strategy used, it may take a few days, a few weeks or several months for SEO to make a huge difference in your campaign. Some marketing techniques can produce more immediate results, with PPC and social media campaigns often achieving success rates within weeks.

Does PaperStreet handle all aspects of marketing or do you just offer one or two services that will meet our marketing needs?

We provide a full array of marketing services, but you, as the client, can always opt for specific services only, such as SEO, PPC, or website design. All of our services can be tailored to your Michigan law firm’s requirements.

Do you provide ongoing services after launching our website or marketing campaign?

Absolutely! We offer regular maintenance, metrics reports, and optimization so that your marketing campaigns continue to achieve success.

Do you ensure that your digital marketing methods are in compliance with the state bar’s online advertising requirements?

PaperStreet stays up-to-date with Michigan’s advertising rules and regulations so that everything in your marketing plan is compliant.

Can we add more customization or make changes to our website after it is built?

Sure! Our sites have easy-to-update content management systems (CMS) to facilitate your changes. And if necessary, you can even receive support throughout the process. PaperStreet is here to make sure your campaign is a complete success!

Do law firms really need video marketing?

Depending on the needs of your firm, video marketing may not be “necessary” in order for your law firm’s marketing campaign to do well. However, as previously noted, videos are becoming a much more powerful tool for reaching potential clients and establishing your firm as an authority in a certain practice area. Videos can help you increase your rankings and turn more site visitors into potential clients.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

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You Will Love Your Design We design to please you and your clients
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