Law Firm Marketing Strategies for Connecticut-Based Attorneys

PaperStreet is an all-in-one digital marketing company that has been creating online marketing solutions for Connecticut law firms for years. Our developers (and our award-winning designers) will work hand-in-hand with your firm to create a stellar, award-winning website that includes services related to the site’s visual appearance to your firm’s logos, content, videos, and photos. We even have teams that will execute your SEO, PPC, and social media.  Our goal is to make your firm’s results-driven marketing plan as exciting and stress-free as possible, all while helping to ensure that you get the most bang for your buck when it comes to your marketing budget.

Why Connecticut Law Firms Choose PaperStreet as Their Marketing Partner

Connecticut law firms need to be prepared with an effective marketing campaign if they want to thrive in today’s modern legal landscape. Potential clients in need of attorneys often use search engines like Google and Bing, so your online presence can be the difference between gaining new business or losing it. 

If you own a law firm in Connecticut, you can benefit from using the services of an expert marketing company that focuses on law firm advertising, building trust, and converting site visitors into clients. PaperStreet Web Design is just that company. We have focused on marketing firms’ legal services for more than 20 years. We’re specially positioned to help Connecticut law firms succeed.

So why is PaperStreet the best choice for marketing your Connecticut law firm?  Below, we detail some of the advantages our services provide, from custom website design to targeted digital marketing strategies.

We Offer Connecticut Law Firms Custom Website Designs for Maximum Impact

A law firm’s website is the initial contact for prospective clients, and first impressions count. A bland, old, or poorly structured website can discourage prospects. However, an effective site will hook and excite users while inspiring them to engage. PaperStreet Web Design specializes in creating custom websites that are visually compelling, user-friendly, and optimized for conversions, ensuring your Connecticut law firm makes a lasting impression.

Connecticut-Specific Customization

We at PaperStreet know Connecticut has its own special legal market. From Fairfield County to Hartford, New Haven to Stamford – each area has a different demographic of customers, and you want your website to cater to those local clients. Our designers use Connecticut imagery, content, and locale to design a site that is tailored to your customers.

Responsive and Mobile-Friendly Design

As the number of mobile users increases, your website needs to work on all devices. PaperStreet makes your website fully responsive, which means it will scale to appear perfectly on mobile, tablet, and desktop devices. This mobile-friendly format keeps visitors engaged and helps prospective clients find you, whether they are at home conducting their search on a desktop or at a local coffee shop searching on a tablet.

User Experience (UX) Focus

An intuitive and easy-to-navigate website isn’t only beautiful, but it can convert potential clients into actual clients. PaperStreet focuses on UX design, ensuring that each section of your website is intuitive. Whether users are looking for your contact information, attorneys’ bios or areas of practice, our site builds get them to what they are looking for as quickly as possible, increasing your chances of them becoming clients.

Connecticut Law Firm Marketing Projects

Expert Search Engine Optimization (SEO) for Local Visibility of Your Connecticut Law Firm

Even if your website is great, if searchers are not able to access it, they will not be able to come to your firm for help. That’s where search engine optimization (SEO) comes in. SEO is the art of getting your site to show up at the top of search results like Google if someone wants to find a lawyer. PaperStreet has years of experience getting law offices to the front page of search results with proven SEO best practices.

Local SEO for Connecticut Law Firms

Local SEO is very important for Connecticut law firms. When potential clients type in “personal injury lawyer in Hartford” or “family attorney in New Haven,” your firm should be in the first results. PaperStreet maps your website based on location keywords so your company ranks higher in local searches. We also make sure your Google Business Profile is optimized so that your company can appear in Google’s local map pack, which makes you more visible to customers looking for services close to home.

Content-Driven SEO Strategy

We know that content is king. It is the content on your website that makes your SEO work. PaperStreet’s attorney-writers draft authoritative pieces that explain basic legal questions and solve the problems of people seeking representation in Connecticut. You might be a personal injury lawyer, a criminal defense attorney, a family law attorney, or an estate planning attorney – we craft content that is relevant to your niches and geared toward the keywords your potential clients are searching for.

Backlink Building and Off-Page SEO

Off-page SEO, or getting backlinks from quality websites, helps your website rank higher in search engines. PaperStreet has a track record of getting quality backlinks from legal directories, local newspapers, and other authority websites. This makes your business appear more reputable to search engines and gets you to rank higher and receive more clients.

Content Marketing to Showcase Expertise in Connecticut Law

If you are an attorney with a law firm that is looking to gain potential clients’ trust, you need to incorporate skilled content marketing services into your overall digital marketing plan. If you are publishing quality content, not only will you boost your SEO, but you will also be able to establish your law firm as an authority in the field. Connecticut law firms use PaperStreet’s content marketing services to educate their audiences and drive traffic to the site.

Practice Area Pages and Legal Blogging for Connecticut Law Firms

Your website should communicate what you specialize in. PaperStreet develops unique practice area pages, which detail all the services that you offer so your prospective clients know what you do and why they should choose your firm. We also write periodic blogs based on legal questions relevant to Connecticut law, such as “What’s the Connecticut statute of limitations for personal injury cases?” or “Property Division in Connecticut Divorces.” These posts don’t just get you more traffic, but they establish authority with your readers.

Video Content for Increased Engagement

Video is a really captivating type of content, and it works especially well for law firms trying to personalize communication with potential clients. PaperStreet can create professional-looking videos for your Connecticut law firm that introduce your attorneys, explain the legal process, or contain testimonials. Such videos can be posted on your website, social media, and in email campaigns to build awareness and confidence.

Pay-Per-Click (PPC) Advertising: Achieving Fast Results for Connecticut Law Firms

SEO is a long-term plan, but a pay-per-click (PPC) campaign is an instant way to bring users to your website. PaperStreet’s PPC specialists design and run targeted campaigns on Google Ads, Yahoo Ads, and more so that your firm’s ads show up at the top of search results when clients search for legal advice.

Google Ads for Law Firms

Google Ads is one of the best PPC solutions for law firms, as you can get potential clients based on search intent. PaperStreet develops and operates Google Ads campaigns for Connecticut lawyers with targeted keywords, such as “personal injury lawyer Stamford” or “criminal defense attorney Bridgeport”. We track and optimize your campaigns to ensure you receive the maximum ROI and drive leads to your site.

Remarketing Campaigns

Remarketing enables you to market to people who came to your website but didn’t engage with you. If you show them ads when they visit another website or social media, you are always in the forefront and they are more likely to come back to your site next time they are ready to find a lawyer. PaperStreet also offers remarketing campaigns to recoup your lost leads and get the most out of your marketing.

See What PaperStreet Can Do For You

We are aw firm marketing experts. We’ve helped more than 2,000 law firms. See what we can do for you.

Social Media Marketing: Brand Building for Connecticut Law Firms

Facebook is a great way to promote your law firm brand and connect with your followers. Social media outlets such as Facebook, LinkedIn, Instagram, etc. give you a chance to engage potential clients, publish useful information, and humanize your firm and the attorneys in it. PaperStreet helps Connecticut attorneys use social media to connect with and attract new clients.

Platform-Specific Strategies

No one platform fits all law firms. PaperStreet builds custom social media plans based on the sites where your audience is the most engaged. LinkedIn is great for corporations/business law offices, and Facebook is good for the community. We write and schedule your regular posts with updates about the firm, legal news, and community engagement so you have a robust social media presence.

Paid Social Media Campaigns

PaperStreet has paid social media campaigns as well as organic social media campaigns to target location, demographics, and the interests of prospects. Whether you’re creating Facebook ads to advertise to Connecticut residents or LinkedIn ads to potential corporate clients, PaperStreet makes sure your ads are visible to the right people.

Reputation Management for Connecticut Law Firms: Building Trust

We at PaperStreet cannot overstate the importance of a law firm’s reputation. Reputation is everything in the legal sector. Online testimonials and reviews can make or break a prospective client’s choice to hire your firm. Our company’s reputation management services keep Connecticut lawyers in good online standing — in good standing with potential clients.

Review Generation

We help law firms generate positive reviews from satisfied clients by setting up automated systems that prompt clients to leave feedback on platforms like Google and Yelp. Positive reviews improve your online reputation and boost your firm’s visibility in search results.

Online Review Monitoring

PaperStreet tracks your firm’s online reputation across multiple platforms and notifies you when reviews go negative. We work with you to resolve issues promptly so that your law firm has a great reputation on the web.

Client Relationship Management (CRM) Tools for Lead Nurturing

Lead generation is not the end — to get them converted to clients, you need to follow up and communicate. PaperStreet helps law firms in Connecticut combine robust CRM features that follow up leads, automate follow-ups, and nurture relationships.

Lead Tracking and Data Insights

With our CRM, you can see exactly where your leads are coming from, how they’re using your site, and which marketing efforts are converting the most. This data is invaluable information to improve your marketing approach and your overall return on investment.

Automated Follow-Up Systems

PaperStreet can automate email and SMS follow-up processes so no lead gets lost. Whether it’s sending a thank-you email following a consultation or an offer on your services, these automated reminders are a way to maintain the attention of prospective clients and take them further through the decision-making process.

PaperStreet—The Right Choice for Connecticut Law Firms

Connecticut law firms face unique challenges in attracting new clients and standing out in a competitive market. PaperStreet Web Design offers a comprehensive range of services designed to help your firm thrive and stand out in a sea of well-established law firms in your area. 

PaperStreet is here to make law firms in Connecticut flourish and expand in the modern digital market. We can get your law firm to the next level — whether it’s through better SEO rankings, a new website, or customized ads. Reach out to us and get started building a bigger, better website that brings in clients and scales your practice. Contact our office to discuss your options.

 

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
2
Same-Day Support 24-hour turnaround edits during business hours
3
Free Education We provide knowledge to help you expand
4
No Hidden Charges We quote flat-rate projects
5
Own Your Site No strings attached
6
We Create Results SEO, PPC, content + design = clients
7
We Make Life Easier One agency for web, branding and marketing