Legal AI That Boosts Results

At PaperStreet, we view AI as a powerful tool that enhances our workflow, improves efficiency, and opens opportunities for smarter, faster production across content, design, development, and marketing. We use it thoughtfully to streamline routine tasks, support research, generate ideas, and improve quality control—so our team can focus on the strategic, creative, and legal-specific insights that only experienced professionals can provide.

At the same time, we remain cautious and deliberate. The marketing landscape is evolving daily as search engines, platforms, and ethics guidelines react to AI-generated content. We stay on top of these shifts by continually reading, testing, and adapting our best practices. Our commitment is to use AI responsibly: always with human oversight, always with accuracy and compliance in mind, and always in service of producing original, high-quality work for our clients.

In short, we embrace the efficiency of AI while grounding every decision in expertise, integrity, and thoughtful review.

 

Content

We use AI to plan and quality-check legal content efficiently while maintaining human oversight for accuracy, clarity, and firm-specific consistency.

  • Topic ideation based on practice areas, jurisdiction, and keyword gaps

  • Competitive content analysis and outline creation

  • Converting legalese into plain-language explanations

  • Spellchecking and grammar correction

  • Maintaining citation formats for laws, statutes, and case summaries

  • Creating summaries for landing pages, highlight boxes, and meta descriptions

  • Identifying missing headers, FAQs, and keyword opportunities

  • Seasonal calendar generation (checklists, guides, campaigns)

  • Creating multiple tone versions (formal, friendly, SEO-optimized, ADA-friendly)

  • Ensuring firm name, attorney name, and office location consistency across content

  • Enforcing style guides, capitalization rules, and legal disclaimer formatting

  • Structuring content into scannable formats (lists, bullets, tables)

Design

AI supports our creative process by generating concepts, enhancing images, ensuring visual consistency, and streamlining accessibility reviews.

  • Creating placeholder or conceptual images for mockups

  • Adjusting image aspect ratios for web layouts

  • Identifying accessibility issues (contrast, font size, color blindness issues)

  • Generating variations of social post designs for A/B testing

  • Background removal, lighting correction, or cleanup of attorney headshots

  • Creating consistent image styles (filters, tones, treatments)

  • Creating icon sets or simplified graphic elements

  • Drafting layouts for infographics, brochures, event banners, and social graphics

Development

We leverage AI to accelerate coding, debugging, documentation, and QA, helping us build cleaner, faster, and more accessible websites.

  • Writing starter code for WordPress templates, Gutenberg blocks, and theme components

  • Creating variations of CSS utilities, animations, and responsive layouts

  • Identifying errors in HTML, CSS, JS, PHP, or WordPress hooks

  • Analyzing accessibility issues (ARIA labels, keyboard navigation, semantic markup)

  • Generating batch meta descriptions, alt text, or URL slugs

  • Helping build custom PHP, JavaScript, or React modules

  • Auto-generating structured data markup (FAQ, Organization, Attorney, Review schema)

  • Suggesting performance improvements (caching, image optimization, script loading)

  • Detecting broken links, inconsistent formatting, or deprecated shortcodes

  • Writing clear explanations of plugin functionality or backend workflows

Marketing

AI helps us analyze data, optimize SEO and PPC campaigns, generate social and email content, and deliver insightful reporting that improves overall performance.

  • Conducting competitor gap analysis and traffic opportunity reviews

  • Creating Google Ads headline and description variations

  • Drafting custom landing page content for campaign groups

  • Generating A/B testing ideas for ads and landing pages

  • Turning data into readable summaries

  • Analyzing search intent and rewriting content for rankings

  • Identifying negative keywords to reduce waste spend

  • Reviewing performance data and recommending bid/keyword adjustments

  • Summarizing recent posts or legal updates for campaigns

  • Creating visual charts or report sections

A futuristic humanoid robot head with visible internal circuits and mechanical parts, set against a blue digital background with hexagonal patterns, raises the question: Will Artificial Intelligence Take Over SEO/SEM?
  • 1

    AI Supercharges Our Expertise

    AI handles repetitive tasks and data analysis so our team can focus on strategy, creativity, and delivering results that truly matter.

  • 2

    Smarter, Faster, More Consistent Results

    By streamlining research, quality checks, and content production, AI allows us to work efficiently while maintaining the highest standards.

  • 3

    Human Insight Elevated by Intelligent Tools

    AI enhances our capabilities, but it’s our people’s experience, judgment, and legal expertise that ensure every solution is accurate and effective.

Harness the power of AI and human expertise—let us help your law firm stand out online. Get started today.

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