SEO for Law Firms
Exclusive, Ethical, Results.

Proven results on over 100 SEO campaigns.
Working only with you, not your competition.

Search Engine Optimization

PaperStreet’s SEO for Lawyers: Our Results Speak for Themselves

 

Good things come to those who wait, and SEO for attorneys is no different. There are a number of factors that can play into just how long it will take for your rankings to improve, including but not limited to:

  • How competitive your market is
  • How long your website has been online
  • The amount and quality of content on your website
  • The size of your geographically targeted area
  • The overall design and usability of your website
  • The structure (or site architecture) of your site
  • Whether you previously engaged in “black-hat” SEO techniques

We typically see our best results in six months for an average client, though rankings can improve days after some changes are made. Organic SEO takes time, patience, and dedication, and that is something we can promise you.

Top Rankings for Many Clients (Updated 7/1/19)

< < < < < < < < < < <
Website Address Google Ranking Keyword Phrase
http://www.babiarzlawfirm.com/ #1 the villages golf cart ejection attorney
http://www.babiarzlawfirm.com/ #2 the villages auto crash attorney
http://www.babiarzlawfirm.com/ #2 the villages traumatic brain injury attorney
http://www.barronadler.com #1 austin eminent domain lawyer
http://www.barronadler.com #2 austin condemnation attorney
http://www.barronadler.com #3 houston eminent domain lawyers
http://www.barronadler.com #2 houston condemnation lawyers
http://www.barronadler.com #3 texas condemnation attorneys
https://www.bergplummer.com/ #2 houston business transaction attorney
https://www.bergplummer.com/ #4 houston erisa attorney
https://www.bergplummer.com/ #5 houston union lawyers
https://www.bickellawfirm.com/ #2 san diego lemon law attorney
https://www.bickellawfirm.com/ #3 lemon attorneys (san diego)
https://www.bickellawfirm.com/ #4 lemon law attorney (orange county)
https://www.bickellawfirm.com/ #4 lemon law firm (sacramento)
https://www.bloomlegal.com #1 new orleans suspended license lawyer
https://www.bloomlegal.com #1 new orleans dui lawyer
https://www.bloomlegal.com #1 new orleans traffic ticket lawyer
https://www.bloomlegal.com #1 new orleans lyft accident attorney
https://www.bloomlegal.com #2 new orleans dwi lawyers
https://www.bloomlegal.com #2 new orleans criminal defense attorney
https://www.bloomlegal.com #3 new orleans disturbing the peace
https://www.bloomlegal.com #4 new orleans drug defense attorney
https://www.bloomlegal.com #4 new orleans rideshare accident attorney
http://www.boston-tax-lawyer.com/ #1 boston criminal tax attorney
http://www.boston-tax-lawyer.com/ #1 boston business tax attorney
http://www.boston-tax-lawyer.com/ #2 boston tax attorney
http://www.boston-tax-lawyer.com/ #2 boston international tax attorney
http://www.championfoodgroup.com #1 frozen vegetables suppliers
http://www.championfoodgroup.com #1 mexican sugar suppliers
http://www.championfoodgroup.com #1 sugar wholesalers
http://www.championfoodgroup.com #4 sugar distributor
https://www.collincountyattorney.com #1 mckinney paternity lawyer
https://www.collincountyattorney.com #1 mckinney child support modification attorney
https://www.collincountyattorney.com #2 mckinney divorce lawyers
https://www.collincountyattorney.com #4 mckinney guardianship lawyer
https://www.crossandsmith.com #1 tuscaloosa accident attorney
https://www.crossandsmith.com #1 tuscaloosa personal injury attorney
https://www.crossandsmith.com #1 tuscaloosa auto accident attorney
https://www.crossandsmith.com #1 tuscaloosa car accident attorney
https://www.crossandsmith.com #1 tuscaloosa injury attorney
https://www.crossandsmith.com #1 tuscaloosa work injury lawyer
https://www.crossandsmith.com #4 tuscaloosa workers compensation attorney
https://www.dallasdivorcelawyer.com #3 dallas common law attorney
https://www.dallasdivorcelawyer.com #5 dallas name change lawyers
https://www.dhdlaw.com/ #1 doylestown personal injury attorney
https://www.dhdlaw.com/ #1 easton slip and fall lawyer
https://www.dhdlaw.com/ #1 allentown dog bite lawyer
https://www.dhdlaw.com/ #2 doylestown injury attorney
https://www.dhdlaw.com/ #2 easton truck accident attorney
https://www.dhdlaw.com/ #3 doylestown accident lawyer
https://www.dhdlaw.com/ #3 allentown car accident lawyer
https://www.dhdlaw.com/ #4 allentown dog bite lawyer
https://www.dhdlaw.com/ #4 bethlehem back injury lawyers
https://www.dhdlaw.com/ #5 allentown slip and fall lawyer
https://www.ellis-law.com/ #1 boca raton irrevocable trust attorney
https://www.ellis-law.com/ #2 boca raton will challenge attorney
https://www.ellis-law.com/ #4 boca raton asset protection attorney
https://www.ellis-law.com/ #4 boca raton living trust lawyer
https://www.ellis-law.com/ #4 boca raton trust administration attorney
https://www.ellis-law.com/ #4 boca raton trust challenge attorney
https://www.evanslaw.com/ #1 california financial elder abuse attorney
https://www.evanslaw.com/ #1 california variable annuity lawsuit
https://www.evanslaw.com/ #1 california annuity fraud lawyers
https://www.evanslaw.com/ #2 san francisco financial elder abuse attorney
https://www.evanslaw.com/ #2 california life insurance lawyer
https://www.evanslaw.com/ #2 san francisco elder abuse lawyers
https://www.evanslaw.com/ #3 california elder abuse attorney
https://www.evanslaw.com/ #3 california securities fraud lawyer
https://www.evanslaw.com/ #4 california nursing home abuse lawyers
http://www.flightinjury.com/ #1 flight injury
http://www.flightinjury.com/ #2 aviation injury lawyer
http://www.flightinjury.com/ #2 airline injury attorney
http://www.flightinjury.com/ #3 aviation accident attorney
http://www.flightinjury.com/ #3 flight attorney
http://www.flightinjury.com/ #4 flight lawyer
http://www.florida-employment-lawyer.org #1 naples sexual harassment attorney
http://www.florida-employment-lawyer.org #4 naples employment lawyer
http://www.florida-employment-lawyer.org #4 naples overtime lawyer
http://www.florida-employment-lawyer.org #1 fort myers employment lawyer
http://www.florida-employment-lawyer.org #1 fort myers overtime lawyer
http://www.florida-employment-lawyer.org #1 fort myers sexual harassment lawyer
http://www.florida-employment-lawyer.org #1 fort myers contract attorney
http://www.floridakeysdefense.com #1 key west criminal defense lawyer
http://www.floridakeysdefense.com #1 key west criminal lawyer
http://www.floridakeysdefense.com #2 florida keys criminal lawyer
http://www.floridasexcrimeattorney.com/ #1 fort lauderdale internet sting operation lawyer
http://www.floridasexcrimeattorney.com/ #1 florida sex crimes attorney
http://www.floridasexcrimeattorney.com/ #2 florida child molestation attorney
http://www.floridasexcrimeattorney.com/ #4 florida sex crime attorney
https://www.folkmanlaw.com/contact/ #2 cherry hill accident attorney
https://www.folkmanlaw.com/contact/ #2 cherry hill wrongful death lawyer
https://www.folkmanlaw.com/contact/ #3 cherry hill personal injury lawyer
https://www.folkmanlaw.com/contact/ #5 cherry hill dog bite lawyer
https://www.folkmanlaw.com/contact/ #5 cherry hill birth injury lawyer
https://fredfranke.com/ #1 maryland living trust attorney
https://fredfranke.com/ #1 maryland asset protection attorney
https://fredfranke.com/ #1 annapolis estate attorney
https://fredfranke.com/ #1 annapolis guardianship attorney
https://fredfranke.com/ #1 maryland fiduciary litigation attorney
https://fredfranke.com/ #1 annapolis trust lawyer
https://fredfranke.com/ #1 annapolis will attorney
https://fredfranke.com/ #1 maryland trust lawyer
https://fredfranke.com/ #1 maryland estate attorney
https://fredfranke.com/ #1 maryland estate planning attorney
https://fredfranke.com/ #1 annapolis probate lawyer
https://fredfranke.com/ #2 maryland probate lawyer
https://www.gbfamilylaw.com/ #2 dallas premarital agreement attorney
https://www.gbfamilylaw.com/ #5 dallas collaborative divorce attorney
https://www.goldlawgroup.com/ #2 franchise attorneys
https://www.goldlawgroup.com/ #3 franchisee attorney
https://www.goldlawgroup.com/ #3 franchise law firm
https://www.goldlawgroup.com/ #4 franchisee law firm
https://www.goldlawgroup.com/ #4 franchisee lawyer
https://www.goldlawgroup.com/ #5 franchisee attorneys
https://www.gormanlawfirmnj.com/ #2 morristown domestic violence lawyer
https://www.gormanlawfirmnj.com/ #3 morristown dui lawyer
https://www.hainsfamilylaw.com #1 carmel child support attorney
https://www.hainsfamilylaw.com #2 hamilton county guardianship attorney
https://www.hainsfamilylaw.com #2 carmel high asset divorce lawyer
https://www.hainsfamilylaw.com #4 carmel paternity lawyers
https://www.hainsfamilylaw.com #5 carmel family lawyer
https://www.harveybinnall.com #1 alexandria white collar defense attorney
https://www.harveybinnall.com #3 alexandria commercial litigation lawyer
https://www.harveybinnall.com #4 alexandria bank fraud attorney
https://www.harveybinnall.com #4 alexandria medicare fraud lawyer
https://www.harveybinnall.com #4 alexandria health care fraud attorney
https://www.harveybinnall.com #5 alexandria medicare fraud lawyer
https://www.hurtbydrunkdriver.com #2 fort myers drunk driving accident law firm
https://www.hurtbydrunkdriver.com #4 fort myers dui accident attorney
https://www.hurtbydrunkdriver.com #5 fort myers drunk driving injury attorney
http://www.kathleencahill-law.com #1 baltimore sexual harassment attorney
https://www.kaplaw.com/ #3 delaware county land use and zoning attorney
https://www.kaplaw.com/ #4 philadelphia county land use and zoning attorney
https://www.kaplaw.com/ #5 montgomery county land use and zoning attorney
http://www.kathleencahill-law.com #4 baltimore employment lawyer
http://www.kathleencahill-law.com #2 maryland sexual harassment attorney
http://www.kathleencahill-law.com #2 maryland employment lawyer
http://www.kathleencahill-law.com #5 wrongful termination maryland
https://www.kraayeveld.com/ #1 grand rapids parental alienation attorney
https://www.kraayeveld.com/ #1 grand rapids child custody attorney
https://www.kraayeveld.com/ #1 grand rapids child support attorney
https://www.kraayeveld.com/ #1 grand rapids flat fee divorce lawyer
https://www.kraayeveld.com/ #2 grand rapids family lawyer
https://www.kraayeveld.com/ #5 grand rapids uncontested divorce attorney
http://www.maryland-tax-lawyer.com/ #4 maryland offshore bank account
http://www.maryland-tax-lawyer.com/ #5 maryland offshore voluntary disclosure
https://www.merrillfirm.com/ #1 johnson county indecent liberties lawyer
https://www.merrillfirm.com/ #1 johnson county theft attorney
https://www.merrillfirm.com/ #2 johnson county sex crimes lawyer
https://www.merrillfirm.com/ #2 johnson county battery lawyer
https://www.merrillfirm.com/ #2 johnson county assault lawyer
https://www.merrillfirm.com/ #3 johnson county drug crime attorney
https://www.merrillfirm.com/ #4 johnson county marijuana attorney
https://www.merrillfirm.com/ #4 johnson county juvenile lawyer
https://www.mtwylaw.com/ #2 worland medical malpractice attorney
https://www.mtwylaw.com/ #3 worland personal injury lawyer
https://www.mydenveraccidentlawfirm.com #2 denver truck accident lawyer
https://www.mydenveraccidentlawfirm.com #2 denver accident lawyer
https://www.mydenveraccidentlawfirm.com #5 denver injury lawyer
http://www.newjersey-tax-lawyer.com #1 new jersey criminal tax lawyer
http://www.newjersey-tax-lawyer.com #2 new jersey tax lawyer
http://www.newjersey-tax-lawyer.com #2 new jersey tax attorney
http://www.newjersey-tax-lawyer.com #3 new jersey international tax attorneys
https://www.nydisabilitylaw.com #1 riverhead disability attorney
https://www.nydisabilitylaw.com #1 shirley ssd attorneys
https://www.nydisabilitylaw.com #1 riverhead ssdi lawyers
https://www.nydisabilitylaw.com #1 riverhead workers compensation lawyers
https://www.nydisabilitylaw.com #1 ronkonkoma disability attorney
https://www.nydisabilitylaw.com #1 shirley disability lawyers
https://www.nydisabilitylaw.com #1 riverhead social security lawyer
https://www.nydisabilitylaw.com #2 ronkonkoma ssdi lawyers
https://www.nydisabilitylaw.com #2 ronkonkoma ssi lawyers
https://www.nydisabilitylaw.com #2 garden city ssdi lawyers
https://www.nydisabilitylaw.com #2 shirley social security lawyer
https://www.nydisabilitylaw.com #2 shirley workers compensation lawyers
https://www.nydisabilitylaw.com #2 garden city social security attorney
https://www.parksjones.com #1 branson estate planning lawyer
https://www.parksjones.com #2 springfield probate lawyers
https://www.parksjones.com #3 springfield irrevocable trust attorney
https://www.parksjones.com #3 springfield trust lawyer
https://www.parksjones.com #4 springfield long-term care attorney
https://www.podhurst.com/ #1 florida complex litigation attorney
https://www.podhurst.com/ #4 florida professional malpractice lawyers
https://www.podhurst.com/ #5 florida white collar crime lawyer
https://www.podhurst.com/ #5 florida class action lawyers
http://www.powelllawfirm.com #1 destin motorcycle accident attorney
http://www.powelllawfirm.com #1 crestview personal injury lawyer
http://www.powelllawfirm.com #1 crestview auto accident lawyer
http://www.powelllawfirm.com #4 niceville car accident lawyers
http://www.powelllawfirm.com #5 defuniak springs personal injury lawyer
https://www.puertoricobondfundsattorney.com #1 puerto rico investment loss lawyer
https://www.puertoricobondfundsattorney.com #1 puerto rico bond loss lawyer
https://www.puertoricobondfundsattorney.com #3 puerto rico bond attorney
https://www.puertoricobondfundsattorney.com #3 abogados de fraude de puerto rico
https://www.puertoricobondfundsattorney.com #4 puerto rico securities arbitration lawyer
https://www.puertoricobondfundsattorney.com #4 puerto rico investment fraud lawyer
https://www.rabcpafirm.com #2 new jersey forensic accounting
https://www.rabcpafirm.com #3 new jersey divorce litigation
https://www.rabcpafirm.com #4 new jersey business valuations
https://www.rabcpafirm.com #5 NJ litigation services
http://www.robbinsfirm.com #3 atlanta contact litigation lawyer
http://www.robbinsfirm.com #3 atlanta real estate litigation attorney
http://www.robbinsfirm.com #4 atlanta accounting malpractice attorney
http://www.robbinsfirm.com #4 atlanta government lawyers
http://www.robbinsfirm.com #4 atlanta professional liability lawyers
https://www.saavlaw.com #1 fort lauderdale corporate lawyer
https://seattledivorceservices.com/ #1 seattle legal separation attorney
https://seattledivorceservices.com/ #1 seattle divorce mediation lawyer
https://seattledivorceservices.com/ #1 seattle divorce attorney
https://seattledivorceservices.com/ #1 seattle visitation lawyer
https://seattledivorceservices.com/ #4 seattle prenuptial agreement attorney
https://www.spiveylaw.com #1 fort myers defective product lawyer
https://www.spiveylaw.com #2 fort myers motorcycle accident attorney
https://www.spiveylaw.com #3 fort myers accident law firm
https://www.spiveylaw.com #5 fort myers pedestrian accident attorney
https://www.staffordtrialteam.com #1 maryland pregnancy discrimination lawyer
https://www.staffordtrialteam.com #1 maryland severance agreement lawyer
https://www.staffordtrialteam.com #1 maryland eeoc lawyer
https://www.staffordtrialteam.com #1 maryland wage and hour attorney
https://www.staffordtrialteam.com #4 maryland federal employment lawyer
https://www.staffordtrialteam.com #5 maryland sexual harassment lawyer
http://www.sslawyers.com #4 miami federal criminal defense lawyers
http://www.sslawyers.com #4 miami white collar criminal defense attorneys
http://www.sslawyers.com #5 miami whistleblower lawyers
https://www.starnlaw.com #1 honolulu litigation attorney
https://www.starnlaw.com #1 honolulu business attorney
https://www.starnlaw.com #4 honolulu finance lawyer
https://www.starnlaw.com #5 honolulu hotel lawyer
https://www.tampatriallawyers.com #1 tampa essure lawyer
https://www.tampatriallawyers.com #1 tampa medical device attorney
https://www.tampatriallawyers.com #1 tampa hernia mesh attorneys
https://www.tampatriallawyers.com #1 tampa xarelto lawyers
https://www.tampatriallawyers.com #2 tampa taxotere lawsuit attorneys
https://www.tampatriallawyers.com #4 tampa testosterone attorney
https://www.tampatriallawyers.com #4 tampa hip replacement lawyers
https://thefowlerlawgroup.com #1 sarasota criminal defense attorneys
https://thefowlerlawgroup.com #1 bradenton juvenile lawyer
https://thefowlerlawgroup.com #1 bradenton dui attorneys
https://thefowlerlawgroup.com #1 bradenton probation violation attorney
https://thefowlerlawgroup.com #2 sarasota domestic battery lawyers
https://thefowlerlawgroup.com #2 sarasota juvenile attorney
https://thefowlerlawgroup.com #3 bradenton criminal defense attorneys
http://www.thevillageslaw.com #1 the villages slip and fall lawyers
http://www.thevillageslaw.com #2 the villages dui attorney
http://www.thevillageslaw.com #3 the villages murder attorney
http://www.thevillageslaw.com #4 the villages domestic violence lawyer
http://www.thevillageslaw.com #4 the villages nursing home neglect attorneys
http://www.thevillageslaw.com #5 the villages wrongful death attorney
http://www.thevillageslaw.com #5 the villages injury law firm
http://www.thorntaxlaw.com #1 washington dc business tax attorney
http://www.thorntaxlaw.com #1 washington dc international tax lawyers
http://www.thorntaxlaw.com #1 washington dc tax attorney
http://www.thorntaxlaw.com #1 washington dc criminal tax lawyer
http://www.thorntaxlaw.com #2 washington dc tax lawyer
https://tompyleslaw.com #1 waldorf wrongful death lawyer
https://tompyleslaw.com #1 waldorf motorcycle accident lawyers
https://tompyleslaw.com #1 waldorf bus accident attorney
https://tompyleslaw.com #2 waldorf nursing home abuse lawyer
https://tompyleslaw.com #3 waldorf truck accident lawyer
https://tompyleslaw.com #3 waldorf injury lawyer
https://www.towsonattorney.com #1 towson prenup lawyer
https://www.towsonattorney.com #4 towson asset protection lawyer
http://www.tynerlegal.com #1 albany child pornography lawyer
http://www.tynerlegal.com #3 albany sex crimes attorney
http://www.tynerlegal.com #5 albany child abuse attorney
http://www.tynerlegal.com #5 albany drug crime lawyer
http://www.tynerlegal.com #5 albany child abuse attorney
http://www.tynerlegal.com #5 albany drug possession lawyer
https://vaccinelaw.com #2 vaccine lawyer
https://vaccinelaw.com #4 vaccine attorney
https://vanasselaw.com #3 lancaster workers compensation attorney
https://vanasselaw.com #4 lancaster workers comp lawyer
https://vanasselaw.com #5 lancaster hurt at work lawyers
https://vanasselaw.com #5 lancaster hurt on the job lawyers
http://www.virginia-tax-lawyer.com #1 virginia irs audit lawyer
http://www.virginia-tax-lawyer.com #1 virginia tax audit lawyer
http://www.virginia-tax-lawyer.com #1 virginia offshore bank account
http://www.virginia-tax-lawyer.com #2 virginia criminal tax attorney
http://www.virginia-tax-lawyer.com #3 virginia international tax attorney
http://www.virginia-tax-lawyer.com #5 virginia business tax lawyer
https://www.vpm-legal.com #1 miami insurance coverage lawyer
https://www.vpm-legal.com #1 miami insurance law attorneys
https://www.vpm-legal.com #2 miami insurance litigation lawyer
https://www.vpm-legal.com #2 miami insurance recovery attorney
https://www.vpm-legal.com #3 miami disability insurance lawyers
https://www.vpm-legal.com #3 miami bad faith insurance attorney
http://www.williamsport.lawyer/ #1 williamsport civil attorney
http://www.williamsport.lawyer/ #1 williamsport immigration attorney
http://www.williamsport.lawyer/ #1 williamsport litigation lawyer
http://www.williamsport.lawyer/ #2 williamsport lawyer
http://www.williamsport.lawyer/ #2 williamsport attorney
https://www.zamansky.com #1 ubs yield enhancement strategy
https://www.zamansky.com #1 yield enhancement strategy
https://www.zamansky.com #1 ubs yield enhancement strategy securities lawyer
https://www.zamansky.com #1 yield enhancement strategy ubs
https://www.zamansky.com #2 ubs yes strategy
https://www.zamansky.com #3 ubs iron condor losses
https://www.zamansky.com #3 yes strategy ubs
https://www.zamansky.com #5 ubs yes strategy lawsuit

What We Do for Your Site

PaperStreet’s team is comprised of technology experts and attorneys in order to make sure your law firm’s website achieve its maximum potential. Our winning formula for SEO results included the following:


Strategy & Onboarding

Strategy and Onboarding

  • Kickoff call with client to discuss campaign goals and deliverables
  • Research effective keyword phrases
  • Client approval on finalized Keyword phrases

Website & Rankings Review

Website & Rankings Review

  • Check Mobile-friendly version of the website exists
  • Check homepage for mobile SEO issues
  • Make sure Google Analytics is set up and on every page
  • Make sure Google Search Console (GSC) is set up
  • Submit XML sitemap to Google GSC
  • Fetch as Google and submit all linked pages to the index
  • Check for any messages or notifications from Google (manual actions or security issues)
  • Set geographic target area within GSC appropriately
  • Merge/sync Google Analytics and GSC
  • Make sure schema markup (Local Business) has been applied to the NAP information
  • Add Knowledge Graph schema markup
  • Setup monthly ranking report in keyword tracking software
  • Create link building plan for ongoing campaign

Content Analysis & Optimization

Content Analysis & Optimization

  • Outline and finalize site architecture and keywords
  • Content audit on the website based on selected keywords.
  • Apply on page optimization
  • Recommendation of long form content
  • Check for In-depth “About Us” page including a mission statement, company directory and other signs of legitimate business
  • Check for Robust Contact and/or Customer Service Information
  • Fetch as Google and submit all linked pages to the index
  • Check there are Authoritative outbound links included in content
  • Check internal linking has been included within content
  • Check Main content (purpose of page) is not below the fold

Technical SEO

Technical SEO

  • Exclude traffic from us & firm IP address in Analytics
  • Apply custom channel grouping (Level 3 & 4 only)
  • Google Analytics: Exclude all hits from known bots/spiders
  • Check Navigation and page copy is visible/functions without JS
  • Check Error pages return error status codes
  • All URLs work with HTTP or HTTPS, but not both
  • Google Analytics Contact Form Goal Setup
  • Google Analytics/Tag Manager Phone Number Click Goal
  • Google Analytics is capturing internal search (if applicable)
  • Run Xenu report and check that all links are functioning
  • Google Analytics - Add domain to referral exclusion list
  • Google Analytics - Add segment to filter out referral spam
  • Apply update to capture Google Translate usage data
  • Run Screaming Frog report
  • Check for redirect chains using Screaming Frog
  • Check for duplicate titles and metas using Screaming Frog
  • Check for canonical errors using Screaming Frog
  • Make sure all relevant images have optimized alt tags applied
  • No “splash” entry pages/doorway pages
  • Internal technical duplicate content check
  • Duplicate content is not returned by other websites
  • Check for multiple URLS parameters with same content
  • Hidden text does not exist
  • Keyword stuffing does not exist
  • iFrames, flash or JS links are not being used on the website
  • Confirm no more than 300 links per page exist
  • Confirm no more than 25 footer links
  • Address clearly listed on each page in header or footer
  • Copyright and Blog date stamps are applied
  • Use rel=”canonical” for duplicate pages or check that it should be “noindex; nofollow”
  • 301 redirects for alternative domain names and old pages
  • WWW used only (and the non-www redirects)
  • SEO friendly URLs - short, extension less, close to the URL, less than 74 characters
  • htaccess file is established (if on Apache server)
  • Check/setup browser caching for .htaccess
  • Custom 404 error page exists
  • Broken URLs redirects to 404 page
  • Robots.txt file configured and XML sitemaps are listed
  • Make sure an extensive sitemap page is created
  • Generate a Sitebeam report
  • Site Speed has been checked
  • Safe Browsing Site Status Check
  • In addition to part one, once the site launches, there are still additional tasks to do offsite. You need to begin link building, social media setup, content writing, and ongoing consulting & analysis.

Content Writing and Marketing (Initial and Ongoing)

Content Writing and Marketing (Initial and Ongoing)

  • Initial content writing for the project.
  • Creation of blog post to enhance your website’s performance
  • Evolve your core content to prevent a high bounce and increase engagement
  • Competitive analysis to ensure you have the pages you need to stand out among your competitors site
  • Infographics (for a fee) to help make key pages stand out
  • Script editing for video production
  • Review of content you produce to ensure it matches SEO and marketing guidelines
  • Content refreshes whenever certain pages lose their ranking placement
  • Creation of geographic landing pages to help you gain a presence in your desired locations

Link Building

Link Building

  • Initial Backlink Analysis
  • For all new website launches, run a ranking update the same day as launch of website
  • Create a Baseline Ranking Report
  • Check for Broken & Lost Links
  • Check if business has enough Google reviews to set up review snippet for SERP
  • Periodically review if business is accumulating online reviews and provide best practices guideline
  • Collect Photos from Client for Local Listings
  • Set up listings and assist with backlinks specific to client’s industry/area
  • Review and correct Local Listings
  • Initial Competitor analysis
  • Submit General Links
  • Recommend Paid Listings
  • Assist with Article Submissions (varies per level/client)
  • Assist with Local Community/Sponsorships opportunities as needed
  • Assist with Social Recommendations on Networking/Engagement/Bolstering presence
  • Provide recommendations on scholarship opportunities
  • Consult and assist with Small Business PR (Brand Mentions/HARO/Pitches)

Analysis and Consulting

Analysis and Consulting

  • SEO Content Manager Starts Blogging
  • Quarterly check on campaign keywords
  • Quarterly check on bad backlink profile and disavow if needed
  • Quarterly check on mobile speed of website
  • Quarterly check on Online Business Reviews and Ratings if needed

Social Media

Social Media

  • Claim Google My Business Page local listing
  • Confirm Google Maps is listed on contact/city pages
  • Inquire about text messaging for Google Listing if desired
  • Set up and/or review Facebook, Twitter, LinkedIn, and HootSuite
  • Set Up YouTube channel (if videos exist) and verify
  • Video Optimization: Description and Titles, Tagging, Thumbnail Selection, Playlist Creation, Transcriptions, Adding video to relevant website pages and/or gallery
  • Check Social media pages include imagery/branding
  • Check all social media icons are present on website (if active)
  • Send client their social media logins & strategies
  • Open Graph meta data has been added

Website Redesigns and Transfers Checklist

Website Redesigns and Transfers Checklist

When you are redesigning or migrating a website, we have a long 100+ step checklist to review. Some key features are:

  • Find All Content – Create reports to showcase ALL content on your current site to map old to new pages.
  • Benchmark Analytics – Keep the same analytics and benchmark analytics to determine traffic spikes and drops.
  • Update Internal Links – You must update links internally, if any have changed.
  • Check Duplicates and Canonicalization – Check out any canonicals or duplicate content on the website.
  • Resolve Duplicates – Check out domains, subdomains, HTTP vs. HTTPs, individual pages, etc.
  • Identify Removed Pages – Make sure any removed pages were done so on purpose.
  • 404 Error Pages & Sitemaps – Create custom 404 error pages. Create a new sitemap and upload to Google.
  • Redirects – Create 301 redirects as needed for all marketing materials, print materials and broken links.


Typical Results for a SEO Campaign

Not all clients have the same results. But almost always, we can improve the key metric that the client and our team have agreed upon. Those key metrics can be:

Calls / Contact Forms

Total Conversions: Calls & Contact Forms

Downloads / Signups

Tracking: Downloads & Signups

Traffic / Impressions

Analytics: Traffic & Impressions

Ranking Higher

Search Rankings: Ranking Higher

Improved Time on Site or Decrease Bounce Rate

Usability: Improved Time or Decreased Bounce Rate

We will define the key metrics for each client and track them aggressively.