SEO For Attorneys and Lawyers

Law Firm SEO
Exclusive, Ethical, Results.

Proven results on over 100 campaigns.
Working only with your firm, not your competition.

About our Expert, Exclusive SEO Services for Law Firms

We assist attorneys and lawyers with their SEO campaigns and content marketing campaigns.

The good news: If properly setup search engine optimization can bring in several new inquiries a day and millions of dollars a year in revenue. All you need to do is rank high, but how?

The bad news: Virtually every web company now claims to specialize in law firm SEO. So, how do you decide who the expert is?

Here are a few questions to ask with searching for a SEO company:

  • Exclusivity: Will they work for your competitors?.
    Many SEO providers work for firms in the same building as you! Sounds like a conflict of interest to us. We offer exclusive agreements, working for only one firm for each particular practice area and city.
  • Proven Results. Can they prove ROI?
    We publish our results online so you can verify. Here are a just few of our case studies. Once you sign up, we provide monthly reports so you can track your progress.  You will know everything we know about your campaign.
  • Process: What is their Process?
    Our detailed SEO checklist includes hundreds of steps. All of our websites include basic optimization at no extra charge and we also offer special packages for hard-to-obtain keyword phrases. We have never resorted to unscrupulous SEO tactics that have recently caught up with some companies, getting them blacklisted by Google. We value our reputation - and yours.
  • Contract: What is the Contract Length?.
    Ours has no strings. If a company makes it hard for you to terminate their services, what does that say? We would like a six-month commitment from them firm, as our plans are about long-term results. However, we have worked with clients on 90-day and 30-day contracts too.  The longer we are working with your firm, the better the results. 
  • All-Inclusive: What is Included?
    Our packages include on-page optimization, content writing, and authority building. We also include a local map in Google and an entire, social media setup, reporting and monthly consulting.
  • Writing: Is writing included? Who writes?
    We write anywhere from several posts per month to over 20 for our clients. Moreover, our content team is all attorneys. You do not have to write anything.

Happy Clients. Positive Results.

PaperStreet Web Design
5 stars - "Unmatched SEO." PaperStreet has handled our work for several years. Their expertise with search engine optimization is unmatched in my view. If you are looking for a company to optimize and market your website, I highly recommend PaperStreet!
April 22, 2016

Key Benefits of our Law Firm SEO Plans

  1. Exclusivity. We Won't Work for Your Competition

    Many providers say they work for you, but they also work for your competitors. Sounds like a conflict of interest. We offer exclusive agreements, so we work for only one firm for each particular practice area/region for our advanced packages.

  2. Ethical Tactics Only, No Penalties

    We believe in a long-term strategy. Sure, there are questionable shortcuts and tricks you can attempt with, but they can lead to penalties and outright bans. Our goal is to get your website to the top while also complying with search engine guidelines.

  3. Top Rankings Mean More Clients

    The legal market is the most competitive market online. However, it can also be very lucrative if you rank on the first page of search and at the top of results.

Clients Love Us


"We are getting 3 to 6 new web inquiries per day and are signing up about one new client per day. We have to turn away business because we are so busy. Rankings look pretty good in Google. Good enough so that when the Nancy Grace show on CNN was looking for a Florida commentator on the Anna Nicole Smith case, they Googled Florida probate lawyer and found me. I have been on air the last several nights. It never would have happened without your help."

Learn More about PaperStreet SEO Plans

Our SEO Plan for Law Firms

Find our more about our specific plan. What does it take to rank high in search? What do we do on a monthly basis? What are our best practice recommendations?
Learn more about our SEO plans.

Case Studies and Real Results

We have proven results. See our top case studies with law firms and our current rankings list that is updated monthly.Check out our full client list.
Learn more about our case studies and results.

Local Search

Want to learn more about how SEO works for law firms in the Google Map pack? Check out this article.
Learn more about local search.

SEO Process Chart

Our very detailed SEO process chart for working with law firms.
Learn more about our SEO Process.

More SEO Tools, Articles and Resources

SEO ROI Calculator

Will SEO work for your firm? Use our calculator to estimate the return on investment (ROI) on our services.
Learn more about our ROI calculator.

SEO Resources and Articles

Tips, tricks and articles we have written over time.
Learn more about our resources and articles.

Google Analytics Quick Guide

Want to know how to quickly use and understand Google Analytics?
Learn more about Google Analytics.


Our most frequently asked questions about Law Firm SEO.
Learn more about our FAQs.

SEO for Lawyers

"Let me Google it." In the age of digital media, these four words have become synonymous with settling debates, answering tough questions and, most importantly, tracking down reliable businesses.

Are some stop signs optional? Let me Google it.
Am I at fault for a side impact collision? Google it.
Looking for the top car accident lawyer in Florida? Well.. you get the point.

Who and How to Choose?

So how do you, as a partner at a law firm, make sure your practice is the number one result when a potential client consults their search engine of choice? The answer is search engine optimization, also known as SEO. Most people know SEO as the combination of content, keywords and links that can boost a website's search engine rankings, but it's actually much more complex than that. Everyone wants their practice to show up on the front page of Google, but many don't know how. That's where we come in.

Is SEO Needed?

When we meet with new clients, we're often met with the same question: Is SEO really necessary? The answer is yes. Search engine optimization for law firm websites is becoming more and more competitive every day. Attorneys are increasing their spending on online marketing, and those who don't follow suit often suffer the consequences. That's why it's so important to choose a law firm SEO company that knows how to produce real, long-term results.

Long-Term Experience = Happy Client's

At PaperStreet, we've been helping over 100 clients with law firm SEO for more than 15 years and have maintained a 90 percent retention rate. Our company was founded by a lawyer, for lawyers, so we understand your needs in ways that most of our competitors can't. Our team has several former and current attorneys on retainer, along with friendly, capable and qualified internet marketing experts that are ready and willing to help you on your road to SEO success.

Don't just take our word for it. With PaperStreet clients dominating the SERPs for more than 500 keywords or winning awards for their stunning websites, our proof is in our results.

All-Inclusive: What is Included?

SEO Overview

Search engine optimization is the science of making your web pages rank for lucrative keyword phrases that a potential client may use to search for and find your firm. We can work with you to help you decide which keyword phrases we should target. Then, we start to work our magic to obtain top rankings for each of those keyword phrases. Check out our SEO FAQ to see just what strategies we use to make your site stand out.

Custom Content

From on-page content and photography, to professional videos and newsletters, the content team at PaperStreet does it all. Comprised of attorneys and experts in law, the members of our content team have first-hand experience in the legal market and stay up-to-date on the latest web-writing and SEO practices. We write, edit and produce web-friendly legal website content and marketing materials, blog posts, practice area content, attorney biographies, press releases, legal articles, social media copy and more. If you need something written, just ask! We are more than willing to work with you.

Authority & Link-Building

In the world of SEO, authority is everything. Without high-quality citations and links, your website will not be able to outperform your competitors. Despite popular belief, it's not about quantity when it comes to link-building. While we might produce fewer links than other companies that may offer to charge less for their services, you can be sure that your links will be of higher quality and therefore, higher authority.

We want your backlink profile to be as substantial and natural as possible so that it will withstand the test of time -- not just make a quick jump in rankings until your site is penalized for spammy backlinks. Our link-building team focuses on local listings, testimonials and reviews, video marketing, social media, blogging opportunities, events, seminars and more!

Social Media

Social media is everywhere! If you're not utilizing your Facebook, Twitter and other social accounts, you're missing out on an easy way to increase brand awareness and interact with potential clients. At PaperStreet, we will help you set up and manage these accounts, and we make sure to integrate them with your website. We offer training on social media etiquette and tools like HootSuite, and we can help you troubleshoot when things go wrong. We also provide advice on social media strategy and are more than happy to provide social media content writing and editing services!

Reporting & Analytics

Stay in the loop! When you sign up with us, we'll provide you with a monthly report detailing all of the hard work we've done on your website. Each month you will receive information on your current rankings and traffic, and pitch you fresh, exciting new ideas to help you meet your goals.


At PaperStreet, we consider ourselves experts in what we do, but we value our clients' input. We meet with all of our SEO clients for at least one hour every month to discuss best practices, our goals and how to achieve them. We want you to know how and why we do what we do. Your firm's internet marketing shouldn't be a mystery to you, and we pride ourselves on educating all of our clients.

No Strings Attached

In the world of digital marketing, it takes time to produce the best results. However, we know that a long-term contract isn't for everyone. We'd love to see you stick around and stay with PaperStreet forever, but if for any reason you decide that our services are no longer needed, we make it easy for you to cut ties and bid us farewell. (We would miss you, though.)

Cost & Plan Levels That Work For You

At PaperStreet, we know that there is no "one size fits all" solution for every law firm. We offer a variety of plan levels, starting from just $500 per month and go to over several thousand dollars a month. We have a wide array of services to suit your firm's individual needs. Most of the time we consult with the client to set a custom plan based on their content needs, geographic area, practice areas, and competitiveness of the keyword phrases they are targeting.

Level 0 - Legacy: Our Legacy Plan is best suited for a firm looking for a boost in rankings to a local area and specific niche practice area. It includes:

Note that with this plan, all clients are responsible for writing content and producing on a monthly basis.

Example keyword phrases we target are: Key West criminal defense, Austin eminent domain lawyer, Texas eminent domain lawyer, New Orleans traffic court lawyers, Baltimore discrimination lawyers

Level 1 - Base: Our SEO Base Plan is our most popular choice. With this plan we target our clients' primary city and primary practice areas. With this plan the key difference is that we are writing content on a monthly basis for the client. We assist you with:

PaperStreet will provide two additional pages of content (blogs or a core content page). You will also receive two summarized social media posts and one hour of scheduled consultation time.

Example keyword phrases we target are: Atlanta trial lawyer, Hawaii real estate lawyer, Washington D.C. patent lawyer, Raleigh white collar defense attorney, Fort Lauderdale business lawyer

Level 2 - Core: If you need help with content but are still looking for a more affordable option, the SEO Core Plan could be right for you. In addition to targeting 10 keyword phrases, PaperStreet will write five fresh, new pages of core content for your website. Need more than that? We can easily write more pages for you in place of your monthly blog posts to ensure you're getting the highest quality content. Other highlights of this plan include 20 pages of on-page optimization, four monthly pieces of original content and four social media posts. We assist you with:

Example keyword phrases we target are: Tuscaloosa accident attorney, New Orleans criminal defense lawyer, California environmental regulatory lawyer, South Florida personal injury attorney

Level 3 - Advanced: PaperStreet's Advanced SEO Plan really steps things up. This plan is best for potential clients that live in a very competitive location. We are able to target 20 primary keyword phrases and conduct 25 pages of on-page optimization, so you can be sure that you're getting the very best out of your SEO campaign. This plan is also great for law firms that need help writing their content. We want to help you have an edge over your competitors, and with 10 pages of original content, you will be well on your way. Like our Core Plan, any additional pages can be provided in lieu of blog posts. Other highlights of this plan include six monthly pieces of content, written and optimized, as well as six summarized social media posts and one hour of consultation time. We assist you with:

Example keyword phrases we target are: Washington D.C. tax lawyer, Florida personal injury lawyer, Houston trucking injury lawyer, Denver accident lawyer, Albany DWI defense attorney.

Level 4 - Premium: Our Premium Plan is our top tier SEO package. With 20 pages of new content, 50 pages of on-page optimization and eight additional monthly pieces, this plan really gets down to the nitty gritty of SEO and content. It is by far our most aggressive package, and it ensures results for clients in even the most competitive markets. We want to see you ranking for all 20 of your primary keyword phrases. This plan also provides two hours of consultation time with the law firm SEO experts at PaperStreet per month, as well as eight social media posts. We assist you with:

Example keyword phrases we target are: New York personal injury lawyer, New York City auto accident lawyer, securities fraud attorney, vaccine attorney, marine lawyer

What Makes PaperStreet Different: Exclusive, Ethical, Results


At PaperStreet, we work for you. We can guarantee that we will never accept a competing law firm as a client in your region or practice area. While other marketing companies have no qualms about working for competitors in the same region, or even the same building, it's a practice that we don't believe in. In addition to hindering results, it is also a conflict of interest. Our services are exclusive, and our goal is to help you succeed. We want to see you dominate in your market!

Ethical Tactics Only

With the competition heating up, some law firm SEO companies will resort to unethical tactics to improve their clients' rankings, also known as "blackhat" SEO tactics. From keyword stuffing to purchasing links on low-quality websites, these outdated strategies can result in temporary advantages in Google's search results. But more importantly, they can lead to bans and penalties for your website. At PaperStreet, we don't believe in shortcuts. We play by the books, and we put the work in up front to ensure your long-term success.

We pride ourselves on our organic, natural SEO. Gone are the days of writing for Google's algorithms and slaving over keyword percentages. From our title tags to our on-page copy, our custom content is eye-catching, compelling and effective. We make it easy for your clients to get the information they need in a way that is interesting and easy for them to read.


Our results speak for themselves. Many of our clients boast first-page rankings and bring in several new inquiries each day, along with millions of dollars in revenue. Once you sign up, we provide monthly reports that will allow you to easily keep a finger on the pulse of how your website is performing. We do our best to be transparent and honest about every step of the SEO process, and we want to help educate you on how and why we make the decisions we do. We encourage open communication, and we'll never make any changes to your website without your approval.

Get a Free Consultation about your Firm's SEO

Are you ready to start seeing results? Call us today at 954-523-2181 for a free website analysis, or contact us online. Someone from our team will get back to you as soon as possible to discuss your options.

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