We assist attorneys and lawyers with their SEO campaigns and content marketing campaigns.
The good news: Search engine optimization can bring in several new inquiries a day and millions of dollars a year in revenue, by getting your law firm ranked high for search engine keyword phrases. All you need to do is rank high, but how?
The bad news: Virtually every web company now claims to specialize in SEO. So, how do you decide who the expert is? Here are a few questions to start with:
The legal market is the most competitive market online. However, it can also be very lucrative if you rank on the first page of search and at the top of results.
Many providers say they work for you, but they also work for your competitors. Sounds like a conflict of interest. We offer exclusive agreements, so we work for only one firm for each particular practice area/region for our advanced packages.
We believe in a long-term strategy. Sure, there are questionable shortcuts and tricks you can attempt with, but they can lead to penalties and outright bans. Our goal is to get your website to the top while also complying with search engine guidelines.
"We are getting 3 to 6 new web inquiries per day and are signing up about one new client per day. We have to turn away business because we are so busy. Rankings look pretty good in Google. Good enough so that when the Nancy Grace show on CNN was looking for a Florida commentator on the Anna Nicole Smith case, they Googled Florida probate lawyer and found me. I have been on air the last several nights. It never would have happened without your help."
Many SEO providers say they work for you, but they also work for your competitors. Sounds like a conflict of interest. We offer exclusive agreements, so we work for only one firm for each particular practice area/region for our advanced packages.
We believe in a long-term strategy. Sure, there are questionable shortcuts and tricks you can attempt with SEO, but they can lead to penalties and outright bans. Our goal is to get your website to the top while also complying with search engine guidelines.
We can help you dominate your market by targeting keyword phrases. Our clients rank in the top results; many bring in several new inquiries each day and millions of dollars in revenue.
Getting ranked high in search is challenging. You are probably reading this copy because you are either:
SEO is hard. In any market there are at least 10 firms that would love to be on page one of search for your practice area. Sometimes there are hundreds of firms vying for the coveted first page in your area.
Second, each year Google is making it more difficult by promoting paid listings and directories to fill out all the first page slots. In fact, on most searches there are between three and five slots available for any area. So you are limited to being THE best resource for your practice area (or at least in the top three).
Third, you end up with confusing advice from a variety of vendors. Tactics may be on the cutting-edge, but could get you banned eventually. Some tactics and advice is simply outdated.
Your team should help with the following areas:
Search engine optimization is the science of making your webpages relevant to keyword phrases that a prospective client may use to search for and find your firm. We start by defining what keyword phrases we should target, then obtain top rankings for each of those keyword phrases through our proven methods. Below are the details of the work we do in the first month, the second month and the remaining months for the duration of your campaign.
We start your campaign by identifying the keyword phrases that attract the most relevant traffic within your targeted geographic area. The initial steps for this stage are:
On-page optimization is the editing and amplification of keywords within your content. It establishes the relevancy of your website for the keywords you are targeting, as each page is assigned a keyword. We will organize your website’s architecture to be search friendly. On-page optimization includes, but is not limited to, the following:
Google determines search rankings largely on the relevancy of your content and authority of your back links. There are also many other additional ranking signals to determine these rankings such as social, engagement, domain, and page-level metrics. Overall, our monthly goal is to make your site rank high through quality, in-depth content and to build your authority through quality backlinks (and sometimes usability).
In order to stay competitive, we must engage in building a better web presence for your firm. Our Internet marketing plans are also about forming a partnership to grow your business. By following our guidelines and investing in new content, links and upgrades, you will succeed long-term.
Relevancy is all about your content. In search marketing, you need the proper website content to support your campaign, rank high and drive business. Unique, valuable information and educational content drives traffic because people want to read it, respond to it, and share it: content marketing.
Our team of SEO writers craft content that is web-friendly, properly optimized and customized to meet your goals. Limitations apply and vary by level, but at every level we ensure your pages are written to attract traffic to your site while promoting your brand and delivering your message. The process includes:
Adding content on a regular basis is also important. Companies that blog attract 75 percent more traffic to their websites. Most of our SEO plans include turnkey monthly blogging services from topic conception through writing and posting. Our blog posts are uniquely optimized and customized to your practice area and geographic market.
Simply put: we no longer build links, we build an overall authority. In the past, getting simple and direct links was all it took to lead authority to your website. Those days are gone - building a proper backlink profile is now multi-faceted and more intensive than simple link building and requires more research, legwork, time to complete, and time to mature. While we produce fewer links per month, your links will be of a much higher quality.
Authority is based on the quality of backlinks to your site. Even though direct linking remains part of the equation, these links no longer hold the exclusive power. Developing a backlink profile in 2016 and beyond means whatever leads back to your website must be of substance and of quality; and not just a simple link. It is not about quantity, it’s about quality. A quality backlink requires that it is natural (not forced) and makes sense to your practice or industry. Also, a diverse backlink profile is more valued than not: a multitude of backlinks from separate sources or domains is more valued than a multitude from the same location.
Based on your SEO level and your involvement, backlink profiles may include (but are absolutely not limited to):
Internet marketing is a partnership. Clients who regularly meet with us and act on our ideas rank higher. While we will handle 80 percent of the work, we will need your input on content and in obtaining some link building. We will also look to you for feedback, assistance and budget. We will need to regularly meet with you and pitch ideas. Each month we will send you a detailed report on your current rankings and traffic. We encourage you to schedule a consultation with us to review best practices.
We do not guarantee results because it is against Google’s guidelines. Moreover, it is a promise that cannot be met.
Firms cannot guarantee results and meet their obligations 100 percent of the time. Do they guarantee the results in all locations? All devices? All search engines? All variations of keyword phrases? What if the algorithm changes? In short, you cannot consistently deliver a #1 result all the time for all locations.
Instead, we guarantee that we will give you real advice on what will improve your website and overall web presence. We will give you advice on how to become a dominant source online.
No, so long as it is done right. We have been helping clients with SEO for 15 years now. We have a 90 percent retention rate during that time. Clients who stick with our team have long-term results.
However, if you are not building authority through citations, links and promoting your content, you will fail. If you are not trying to write informative content that educates, you will fail. If you do not have a strong website presence that converts, you will fail. If you do not monitor social media and protect your brand, you will fail.
In all those cases, if you fail, you will view SEO as snake oil. But if you succeed, you can see the benefit of gaining traffic from Google and becoming a leading authority expert in the field.
Our usual commitment from a firm is six-months. We sometimes want a year in national, competitive campaigns. The first month is on-page, site architecture and planning. The second through sixth months is content and link building. Firms that view this as a 30-day, 60-day or quick fix, are not our ideal clients. In fact, we regularly pass on those projects as expectations will never be met.
We can meet almost any reasonable budget. We have legacy plans for small campaigns that start around $500 per month. We have campaigns that go to over $5,000 per month. Most of our campaigns are in the $1,000 to $3,000 level for content writing, site architecture / on-page updates, and authority building through links.
Firm: Searcy Denney Scarola Barnhart & Shipley PA, Florida personal injury firm, was looking to increase conversions in various markets.
Result: Since 2009, we have gone through two website revisions and handled our SEO the whole time. In 6 years, we have increased traffic by 20 times! This leads to multiple inquiries per day on a variety of practice areas.
Firm: Rosenberg, Minc, Falkoff & Wolff LLP, a New York personal injury law firm, wanted to rank for highly competitive phrases in a very competitive market.
Result: Rosenberg, Minc, Falkoff & Wolff LLP now ranks in the coveted top map pack as well as topping organic rankings in New York and New York City.
Firm: Thorn Law Group is a Washington DC Law firm practicing in the many facets of tax law.
Result: Thorn Law Group is a Washington DC Law firm practicing in the many facets of tax law.
Firm: Levine Law came to PaperStreet for a brand new website. He also brought the challenge to PaperStreet to get his website ranked in Denver, Colorado for the area of personal injury.
Result: PaperStreet welcomed the challenge and succeeded. Levine Law ranks in the top three spots for more than 10+ different keyword phrases in Denver. He is dominating the local market.
Firm: Gunter Firm, who has an award-winning website designed by PaperStreet, wanted to rank highly in a localized market for employment law terms.
Result: Gunter Firm occupies top rankings for phrases like “Fort Myers employment lawyer” both in local maps as well as at the top of organic listings.
Firm: The Law Offices of Bohrer & Lukeman are in the niche, yet competitive, marketplace of personal injury obtained within aviation.
Result: The website ranks nationally for multiple phrases like “flight injury”, “flight attorney”, “aircraft accidents attorney”, “flight accident attorney”; etc.
Firm: Donald C. Barrett, PA, a criminal law solo attorney firm in the Florida Keys, wanted to rank highly for criminal law, despite the small size of the firm.
Result: Donald C. Barrett, PA, ranks #1 for “Florida Keys Criminal Law”, “Key West Criminal Law”, “Key Largo Criminal Law”, etc.
Firm: Clark Skatoff, PA, a Florida probate firm, wanted to increase inquires for their probate law practice.
Result: The firm averages two to four inquiries per day and five to 10 new clients per month and generates over a million dollars a year in revenue from their website and campaign.
Firm: Bloom Legal, a solo attorney personal injury and criminal law firm in New Orleans needed to increase website conversions.
Result: The firm receives about 1 to 3 inquiries a day.
Firm: Law Offices of Adrian Philip Thomas, a Florida probate law firm, wanted to increase conversions and generate more leads.
Result: The firm ranks #1 for terms such as “Florida Probate lawyer” and averages multiple inquiries per day.
The following link leads out to a full list of our active clients that are all currently ranked in the top 10 of their respective phrases. Check out our full client list.
Use our calculator to estimate the return on investment (ROI) on our services.
We will determine which keyword phrases will be more effective by looking at past searches. We will help your company choose the right keyword phrases to use.
We will organize your website to be search friendly. We will also avoid tactics that will hurt your rankings and create friendly URLs, tags, and code.
In our plan, we will assist you in obtaining links, thus ensuring that you are well positioned to rank high. We will request links from other sites and typically, in turn, they will want to be linked from your site.
Search engines award points to websites that offer relevant information. We will work with you so that your company has appropriate content. Our writing and editing services are also available.
Search rankings change constantly. Each month we will send you a detailed report on your rankings.