We assist attorneys and lawyers with their SEO campaigns and content marketing campaigns.
The good news: If properly setup search engine optimization can bring in several new inquiries a day and millions of dollars a year in revenue. All you need to do is rank high, but how?
The bad news: Virtually every web company now claims to specialize in law firm SEO. So, how do you decide who the expert is?
Here are a few questions to ask with searching for a SEO company:
Many providers say they work for you, but they also work for your competitors. Sounds like a conflict of interest. We offer exclusive agreements, so we work for only one firm for each particular practice area/region for our advanced packages.
We believe in a long-term strategy. Sure, there are questionable shortcuts and tricks you can attempt with, but they can lead to penalties and outright bans. Our goal is to get your website to the top while also complying with search engine guidelines.
The legal market is the most competitive market online. However, it can also be very lucrative if you rank on the first page of search and at the top of results.
"We are getting 3 to 6 new web inquiries per day and are signing up about one new client per day. We have to turn away business because we are so busy. Rankings look pretty good in Google. Good enough so that when the Nancy Grace show on CNN was looking for a Florida commentator on the Anna Nicole Smith case, they Googled Florida probate lawyer and found me. I have been on air the last several nights. It never would have happened without your help."
Find our more about our specific plan. What does it take to rank high in search? What do we do on a monthly basis? What are our best practice recommendations?
Learn more about our SEO plans.
We have proven results. See our top case studies with law firms and our current rankings list that is updated monthly.Check out our full client list.
Learn more about our case studies and results.
Want to learn more about how SEO works for law firms in the Google Map pack? Check out this article.
Learn more about local search.
Our very detailed SEO process chart for working with law firms.
Learn more about our SEO Process.
Will SEO work for your firm? Use our calculator to estimate the return on investment (ROI) on our services.
Learn more about our ROI calculator.
Tips, tricks and articles we have written over time.
Learn more about our resources and articles.
Want to know how to quickly use and understand Google Analytics?
Learn more about Google Analytics.
Our most frequently asked questions about Law Firm SEO.
Learn more about our FAQs.
"Let me Google it." In the age of digital media, these four words have become synonymous with settling debates, answering tough questions and, most importantly, tracking down reliable businesses.
So how do you, as a partner at a law firm, make sure your practice is the number one result when a potential client consults their search engine of choice? The answer is search engine optimization, also known as SEO. Most people know SEO as the combination of content, keywords and links that can boost a website’s search engine rankings, but it’s actually much more complex than that. Everyone wants their practice to show up on the front page of Google, but many don’t know how. That’s where we come in.
When we meet with new clients, we’re often met with the same question: Is SEO really necessary? The answer is yes. Search engine optimization for law firm websites is becoming more and more competitive every day. Attorneys are increasing their spending on online marketing, and those who don’t follow suit often suffer the consequences. That’s why it’s so important to choose a law firm SEO company that knows how to produce real, long-term results.
Unfortunately, we know that there are more than a few SEO companies out there that don’t follow what we consider to be best practices. You might have encountered them before, and it probably left a bad taste in your mouth when you think about internet marketing. They might have given you inaccurate or misguided information, or maybe they promised you results and didn’t deliver. Maybe they took over your campaign without listening to your input, or simply didn’t devote enough time to you.
Mistakes like these can cost your firm money. If clients aren’t finding your website, you’re not cases, and not getting cases means you’re losing money. The people that could truly benefit from your help aren’t being connected with your practice, and you’re left in the dark, wondering where you (or, rather, your SEO "specialists") went wrong.
At PaperStreet, we hope to change all that. We hope you can use these resources -- from our videos to our personally written blog posts -- to educate yourself on the basics of SEO for lawyers so that you can make informed decisions when it comes to your firm, and when choosing the best company for the job. (Hint: It’s us.)
As a team, we’ve been helping over 100 clients with lawyer SEO for more than 15 years and have maintained a 90 percent retention rate. Our company was founded by a lawyer, for lawyers, so we understand your needs in ways that most of our competitors can’t. Our team has several former and current attorneys on retainer, along with friendly, capable and qualified internet marketing experts that are ready and willing to help you on your road to SEO success.
Don’t just take our word for it. With PaperStreet clients dominating the SERPs for more than 500 keywords or winning awards for their stunning websites, our proof is in our results.
Search engine optimization is the science of making your webpages rank for lucrative keyword phrases that a potential client may use to search for and find your firm. We can work with you to help you decide which keyword phrases we should target. Then, we start to work our magic to obtain top rankings for each of those keyword phrases. Check out our SEO FAQ to see just what strategies we use to make your site stand out.
From on-page content and photography, to professional videos and newsletters, the content team at PaperStreet does it all. Comprised of attorneys and experts in law, the members of our content team have first-hand experience in the legal market and stay up-to-date on the latest web-writing and attorney SEO practices. We write, edit and produce web-friendly legal website content and marketing materials, blog posts, practice area content, attorney biographies, press releases, legal articles, social media copy and more. If you need something written, just ask! We are more than willing to work with you.
In the world of SEO, authority is everything. Without high-quality citations and links, your website will not be able to outperform your competitors. Despite popular belief, it’s not about quantity when it comes to link-building. While we might produce fewer links than other companies that may offer to charge less for their services, you can be sure that your links will be of higher quality and therefore, higher authority.
We want your backlink profile to be as substantial and natural as possible so that it will withstand the test of time -- not just make a quick jump in rankings until your site is penalized for spammy backlinks. Our link-building team focuses on local listings, testimonials and reviews, video marketing, social media, blogging opportunities, events, seminars and more!
Social media is everywhere! If you’re not utilizing your Facebook, Twitter and other social accounts, you’re missing out on an easy way to increase brand awareness and interact with potential clients. At PaperStreet, we will help you set up and manage these accounts, and we make sure to integrate them with your website. We offer training on social media etiquette and tools like HootSuite, and we can help you troubleshoot when things go wrong. We also provide advice on social media strategy and are more than happy to provide social media content writing and editing services!
Stay in the loop! When you sign up with us, we’ll provide you with a monthly report detailing all of the hard work we’ve done on your website. Each month you will receive information on your current rankings and traffic, and pitch you fresh, exciting new ideas to help you meet your goals.
At PaperStreet, we consider ourselves experts in what we do, but we value our clients’ input. We meet with all of our SEO clients for at least one hour every month to discuss best practices, our goals and how to achieve them. We want you to know how and why we do what we do. Your firm’s internet marketing shouldn’t be a mystery to you, and we pride ourselves on educating all of our clients.
In the world of digital marketing, it takes time to produce the best results. However, we know that a long-term contract isn’t for everyone. We’d love to see you stick around and stay with PaperStreet forever, but if for any reason you decide that our services are no longer needed, we make it easy for you to cut ties and bid us farewell. (We would miss you, though.)
At PaperStreet, we know that there is no “one size fits all” solution for every law firm. We offer a variety of plan levels, starting from just $500 per month and go to over several thousand dollars a month. We have a wide array of services to suit your firm’s individual needs. Most of the time we consult with the client to set a custom plan based on their content needs, geographic area, practice areas, and competitiveness of the keyword phrases they are targeting.
Note that with this plan, all clients are responsible for writing content and producing on a monthly basis.
Example keyword phrases we target are: Key West criminal defense, Austin eminent domain lawyer, Texas eminent domain lawyer, New Orleans traffic court lawyers, Baltimore discrimination lawyers
PaperStreet will provide two additional pages of content (blogs or a core content page). You will also receive two summarized social media posts and one hour of scheduled consultation time.
Example keyword phrases we target are: Atlanta trial lawyer, Hawaii real estate lawyer, Washington D.C. patent lawyer, Raleigh white collar defense attorney, Fort Lauderdale business lawyer
We assist you with:
Example keyword phrases we target are: Tuscaloosa accident attorney, New Orleans criminal defense lawyer, California environmental regulatory lawyer, South Florida personal injury attorney
Example keyword phrases we target are: Washington D.C. tax lawyer, Florida personal injury lawyer, Houston trucking injury lawyer, Denver accident lawyer, Albany DWI defense attorney
Example keyword phrases we target are: New York personal injury lawyer, New York City auto accident lawyer, securities fraud attorney, vaccine attorney, marine lawyer
At PaperStreet, we work for you. We can guarantee that we will never accept a competing law firm as a client in your region or practice area. While other marketing companies have no qualms about working for competitors in the same region, or even the same building, it’s a practice that we don’t believe in. In addition to hindering results, it is also a conflict of interest. Our services are exclusive, and our goal is to help you succeed. We want to see you dominate in your market!
With the competition heating up, some attorney SEO companies will resort to cheap or unethical tactics to improve their clients’ rankings, also known as “blackhat” SEO tactics. This includes:
These outdated strategies can result in temporary advantages in Google’s search results. But more importantly, they can lead to bans and penalties for your website. At PaperStreet, we don’t believe in shortcuts. We play by the books, and we put the work in up front to ensure your long-term success.
We pride ourselves on our organic, natural SEO. Gone are the days of writing for Google’s algorithms and slaving over keyword percentages. From our title tags to our on-page copy, our custom content is eye-catching, compelling and effective. We make it easy for your clients to get the information they need in a way that is interesting and easy for them to read.
We’re confident in our team, but we’ll never promise you the moon. Any SEO company that guarantees results should be treated with extreme caution. In addition to being against Google’s guidelines, this is simply not realistic in the ever-changing climate of the internet. We can guarantee that we’ll do everything we can to improve your website and web presence. At PaperStreet, we’re passionate about SEO, and our results speak for themselves.
Many of our clients boast first-page rankings and bring in several new inquiries each day, along with millions of dollars in revenue. Once you sign up, we provide monthly reports that will allow you to easily keep a finger on the pulse of how your website is performing. We do our best to be transparent and honest about every step of the SEO process, and we want to help educate you on how and why we make the decisions we do. We encourage open communication, and we’ll never make any changes to your website without your approval.
Good things come to those who wait, and SEO is no different. There are a number of factors that can play into just how long it will take for your rankings to improve, including but not limited to:
We typically see our best results in six months for an average client. Organic SEO takes time, patience, and dedication, and that is something we can promise you.
Are you ready to start seeing results? Call us today at 954-523-2181 for a free website analysis, or contact us online. Someone from our team will get back to you as soon as possible to discuss your options.
In short, yes. While we can provide resources to help you understand the “basics,” SEO is far from simple. The guidelines and standards for what works and what doesn’t are constantly changing and evolving. We view them like a puzzle or a code that we need to crack, and it can sometimes be challenging. It takes expert knowledge and experience to get the results you need, and more than anything, it takes time. As a lawyer, we know you’re busy handling cases and clients. They need your utmost attention. Leave the technical stuff to us.
Title tags and meta descriptions are the on-page elements that appear on search engines. This typically includes a short title that links to your page and a brief description as to what potential clients will find. Writing good title tags and meta descriptions is one of the easiest ways to give your on-page SEO a little boost. While it obviously doesn’t guarantee a #1 ranking, having properly optimized meta tags will ensure that Google knows what terms or keyword phrases you’re trying to rank for. Organic titles and thorough, attention-grabbing descriptions will also lead to more clicks from readers, and more traffic is always a good thing.
It’s okay, we won’t judge you. If you’ve engaged in unethical SEO practices in the past, it might take some time for your site to recover from penalties from search engines. Thankfully, there are a few things you can do that can help repair your relationship with Google. This includes:
There are many questions that we ask ourselves when we’re writing and reviewing content:
In general, we recommend that all optimized content be at least 500 words. We actually recommend it to be above 2,000 words (just like this page). It should all be original and feature information that is of value to your readers. This includes general legal website content and marketing materials, blog posts, attorney biographies, legal articles and more! Beware of duplicate content or (even worse) template content, as these will hurt your rankings.
This answer is highly dependant on your market and your competitors. Our new recommendation is over 2,000 word pages. Yes, that is a lot of content, but those tend to rank high (just like this page). We want you to be the expert in your area of law, so we obviously want you to have the most complete and valuable resources. Essentially, anything your competitors do, you can do better. For every two pages that they have, you should have two. This doesn’t mean cranking out low-quality content just to be the best. This means creating content hubs and building out your practice areas so that you are the go-to source for potential clients.
Every web page is created with a goal in mind. One goal achieved = one conversion. Clothing retailers want you to purchase their products. News websites want you to subscribe to their publications. For law firms like yours, the goal of your website is to get potential clients to contact you for a consultation. From eye-popping images to attention-grabbing headlines, there are many strategies we use to make sure our lawyers convert.
You bet! We’ve all been through the struggle of waiting for a slow website to load. Studies have shown that more than one third of internet browsers will abandon a site that takes just three seconds or more to load. Even a one second delay in page response can lead to a 7% drop in conversions! And that means you’re losing clients. Not only is a slow website annoying, but it can also affect how Google views your website. Google has stated in the past that site speed and page speed are used by its algorithm to rank pages.
If you’re struggling with the load time of your website, there are a few things we typically look for. Are your plugins bogging you down? How about your code? Are your graphics taking too long to load? You can find more information on how to speed things up here.
Yes, they do. Companies that blog on a regular basis are shown to attract 75% more traffic to their websites! Google loves seeing fresh, valuable, well-optimized content being added to your site, and what better way to do this than with a blog? In addition to boosting your rankings, these informational posts also help establish your law firm’s credibility, authority and online usability. Potential clients will spend more time on your site, which increases the chance of them contacting you about your services. It’s a win-win situation!
A slug is the part of your website’s URL that explains what each page is about. For example:
The slug for our Internet Marketing page is, simply, internet-marketing. This clearly communicates to users and search engines alike what the focus of the page should be. The best slugs are short and to-the-point, and they should closely match the keyword phrase you are targeting for that page.
Only high quality directories matter. Please DON’T sign up for 1,000+ link buys. You will actually kill your rankings and require more work for a massive disavow file. You can check out our detailed article about this topic here. Link building is an important part of dominating Google rankings. If you are new to link building, the list below will be helpful as you begin your journey to the number one spot in the rankings. At a minimum, we recommend a profile for each of these local directories, legal directories and social media sites. However, we always recommend to make sure each site is relevant to your business.
Yes, but only as a last resort. Disavowing bad links is a great way to clean up your act when it comes to low-quality links. But sometimes a website, like one of those spammy directories mentioned above, might ask for you to pay them to remove a link. This isn’t necessary. Disavowing a link sends a clear message to Google that you no longer associate with the website in question and don’t want it to count toward your ranking. However, they will want to see that you made an effort to have the link removed the old-fashioned way.
Duplicate content is just what its name suggests -- content that is found in more than one place online. We see this most often with SEO companies who reuse content for various clients, or -- even worse -- plagiarize content from other websites. Duplicate content isn’t always intentionally malicious though! It’s important to check your site for unintentional violations that could occur from fault URL variations and code.
The difference between paid and organic results is easy to understand! Paid or inorganic results are simply search results that advertisers have paid for. They typically appear at the top or the side of the page, above the organic listings. Organic listings are free, and their ranking and position depends completely on Google’s algorithms.
At PaperStreet, we rely on in-depth keyword research to determine which keywords will be the most relevant, most competitive and most lucrative for your law firm. Some of our steps for this process include:
Unfortunately there’s no magic formula for how many times a keyword should be included in your copy. At PaperStreet, we don’t believe in complying to strict keyword density percentages. Keyword stuffing can lead to big penalties from Google, and it’s jarring for readers, which could turn them off from your website completely. We like our copy to be organic and readable, and we rely on natural opportunities for our keywords that will only enhance our content.
When it comes to achieving high search engine ranking, your domain name does matter. However, you should avoid keyword stuffing, just as you would with your content, and opt for a professional, memorable, keyword rich domain instead. PaperStreet can provide detailed hints and tips on how to choose a great domain name for your law firm.
Just because your practice’s Facebook page has thousands of likes doesn’t mean you’ll skyrocket to the front page of Google. However, social media marketing campaigns, like Facebook or Instagram ads, are a great compliment to a solid SEO campaign and can lead to increased traffic and even conversions for your website. More visitors, more backlinks and more engagement means higher rankings, and that’s exactly what we want to see.
Social media also allows you to build up a loyal community, which allows potential clients to see that you must be trustworthy and good at what you do if all of these people like you -- literally!
White Hat versus Black Hat is essentially the SEO world’s version of good versus evil. Black Hat SEO strategies rely on unethical tactics like keyword stuffing and paid links to manipulate their search engine rankings, fast. Their techniques violate Google’s guidelines and can result in your website being penalized or even banned.
At PaperStreet, we rely on White Hat SEO. While it might take more time and effort, these techniques can and will achieve long-term success. We focus on high-quality backlinks; original, reader-friendly content; heavily-researched keywords and more to ensure results for our clients.
Yes. Internal links, or interlinking, allows Google to establish a hierarchy of pages for your website. This leads to a better experience for users, and it also allows search engines to access all pages of your website when scanning for content. It doesn’t matter how great your copy is, or how well it’s optimized. If your pages can’t be reached, they essentially don’t exist to Google, and they can’t help your rankings.