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Search Engine Optimization

SEO for Lawyers: We Know What Works

If you browse Google and do a few searches, you may feel like you can become an SEO expert overnight. Articles outline the dos and don’ts of SEO for lawyers in a way that makes it sound easy. Though it is certainly possible to teach yourself SEO, do you have the time it takes to master the skills? Even if you choose to hire someone else, can you risk hiring a marketing firm that seems inexpensive but may not engage in ethical practices? What happens if you or the agency make a mistake and/or your website is penalized?

At PaperStreet, SEO for attorneys is what we do. Sure we create awesome campaigns for other businesses and we’re proud of that success, but we were founded by a lawyer and lawyers serve in all areas of our company. We were created to help law firms, and we remain true to our founding principles. Our clients have successful campaigns because we know how important it is to combine SEO best practices while still respecting the ethics that govern attorney marketing and advertising.

We know you want clients and you want to promote your legal services in the best way you can. We also know what Google is looking for and we know how to make a great website. Don’t try to teach yourself law firm SEO overnight. Let us earn you the results we’ve proudly earned for hundreds of clients.

Top Rankings for Many Clients (Updated 3/30/20)

Website Address Google Ranking Keyword Phrase
911benefits.com #1 (new york city) zadroga lawyer
911benefits.com #3 (new york city) 9/11 lawyer
911benefits.com #3 (new york city) 911 cancer claim
911benefits.com #4 (new york city) 911 fund lawyer
arborypsilaw.com #1 ann arbor retail fraud attorney
arborypsilaw.com #3 ann arbor dwi lawyer
arborypsilaw.com #5 ann arbor felony lawyer
babiarzlawfirm.com #1 the villages golf cart ejection attorney
babiarzlawfirm.com #2 the villages auto crash attorney
babiarzlawfirm.com #3 the villages injury law firm
babiarzlawfirm.com #3 the villages traumatic brain injury attorney
babiarzlawfirm.com #3 the villages truck accident lawyer
babiarzlawfirm.com #5 the villages golf cart accident attorney
bergplummer.com #1 houston erisa lawyer
bergplummer.com #4 houston union lawyers
bergplummer.com #5 houston business transaction attorney
https://www.bickellawfirm.com #1 san diego lemon law attorney
https://www.bickellawfirm.com #1 (san diego) lemon attorneys
https://www.bickellawfirm.com #4 (sacramento) lemon law firm
bloomlegal.com #1 new orleans suspended license lawyer
bloomlegal.com #1 new orleans traffic ticket lawyer
bloomlegal.com #1 new orleans rideshare accident attorney
bloomlegal.com #3 new orleans dwi lawyers
bloomlegal.com #3 new orleans drug defense attorney
bloomlegal.com #3 new orleans dui lawyer
bloomlegal.com #5 new orleans lyft accident attorney
boston-tax-lawyer.com #1 boston tax attorney
boston-tax-lawyer.com #1 boston international tax attorney
boston-tax-lawyer.com #1 boston tax lawyer
boston-tax-lawyer.com #1 boston fatca tax lawyer
boston-tax-lawyer.com #1 boston fbar attorney
boston-tax-lawyer.com #1 boston offshore tax lawyer
boston-tax-lawyer.com #1 boston small business tax attorney
boston-tax-lawyer.com #1 boston ovdp lawyers
boston-tax-lawyer.com #2 boston criminal tax lawyer
boston-tax-lawyer.com #2 boston tax evasion lawyer
boston-tax-lawyer.com #2 boston tax litigation lawyer
collincountyattorney.com #1 mckinney guardianship lawyer
collincountyattorney.com #1 mckinney paternity lawyer
collincountyattorney.com #2 mckinney divorce lawyers
collincountyattorney.com #2 mckinney child support modification lawyer
crossandsmith.com #1 tuscaloosa accident attorney
crossandsmith.com #1 tuscaloosa auto accident attorney
crossandsmith.com #1 tuscaloosa workers compensation attorney
crossandsmith.com #1 tuscaloosa truck accident lawyer
crossandsmith.com #2 tuscaloosa car accident attorney
crossandsmith.com #2 tuscaloosa personal injury attorney
crossandsmith.com #3 tuscaloosa work injury lawyer
dallasdivorcelawyer.com #2 dallas high net worth divorce lawyers
dallasdivorcelawyer.com #3 dallas name change lawyers
dallasdivorcelawyer.com #3 dallas divorce attorneys
dhdlaw.com #1 allentown car accident lawyer
dhdlaw.com #1 allentown slip and fall lawyer
dhdlaw.com #1 easton slip and fall lawyer
dhdlaw.com #1 allentown dog bite lawyer
dhdlaw.com #1 allentown personal injury lawyer
dhdlaw.com #3 bethlehem accident attorney
dhdlaw.com #3 bethlehem personal injury lawyers
dhdlaw.com #4 bethlehem back injury lawyers
dhdlaw.com #4 bethlehem slip and fall lawyers
dhdlaw.com #4 bethlehem truck accident attorney
dhdlaw.com #4 doylestown accident lawyer
dhdlaw.com #4 doylestown injury attorney
dhdlaw.com #4 doylestown personal injury attorney
dhdlaw.com #4 easton truck accident attorney
ellis-law.com #1 boca raton will challenge attorney
ellis-law.com #2 boca raton asset protection attorney
ellis-law.com #4 boca raton irrevocable trust attorney
ellis-law.com #4 boca raton trust challenge attorney
ellis-law.com #4 boca raton trust administration attorney
ellis-law.com #4 boca raton guardianship attorney
ellis-law.com #5 boca raton trust litigation attorney
evanslaw.com #1 california securities fraud lawyer
evanslaw.com #1 california annuity fraud lawyers
evanslaw.com #2 california life insurance lawyer
evanslaw.com #2 california financial elder abuse attorney
evanslaw.com #2 san francisco elder abuse lawyers
flightinjury.com #1 flight attorney
flightinjury.com #1 flight lawyer
flightinjury.com #1 flight injury
flightinjury.com #2 airline injury attorney
floridasexcrimeattorney.com #1 fort lauderdale internet sting operation lawyer
floridasexcrimeattorney.com #1 florida child molestation attorney
floridasexcrimeattorney.com #1 florida sex crime attorney
floridasexcrimeattorney.com #4 florida child pornography lawyer
floridasexcrimeattorney.com #4 florida sexual assault attorney
folkmanlaw.com #1 cherry hill accident attorney
folkmanlaw.com #1 cherry hill personal injury lawyer
folkmanlaw.com #2 cherry hill motorcycle accident lawyer
folkmanlaw.com #3 cherry hill truck accident attorney
folkmanlaw.com #5 cherry hill birth injury lawyer
folkmanlaw.com #5 cherry hill wrongful death lawyer
fredfranke.com #1 annapolis asset protection lawyer
fredfranke.com #1 annapolis estate attorney
fredfranke.com #1 annapolis guardianship attorney
fredfranke.com #1 annapolis probate lawyer
fredfranke.com #1 annapolis trust lawyer
fredfranke.com #1 annapolis will attorney
goldlawgroup.com #1 franchise dispute lawyer
goldlawgroup.com #1 franchise litigation attorney
goldlawgroup.com #2 franchise legal advice
goldlawgroup.com #3 franchise attorneys
goldlawgroup.com #4 franchise lawyer
gormanlawfirmnj.com #2 morristown dwi lawyer
gormanlawfirmnj.com #2 morristown juvenile attorney
gormanlawfirmnj.com #3 morristown criminal attorney
gormanlawfirmnj.com #3 morristown domestic violence lawyer
harveybinnall.com #2 alexandria bank fraud attorney
harveybinnall.com #2 title ix defense attorney
harveybinnall.com #3 alexandria commercial litigation lawyer
harveybinnall.com #5 alexandria white collar defense attorney
harveybinnall.com #5 alexandria health care fraud attorney
helmerlegal.com #1 somers point child support lawyers
helmerlegal.com #1 somers point criminal defense attorney
helmerlegal.com #1 somers point dui lawyer
helmerlegal.com #1 freehold internet lawyer
helmerlegal.com #1 freehold sexual assault attorney
helmerlegal.com #1 turnersville dui attorney
helmerlegal.com #1 turnersville dwi lawyer
helmerlegal.com #1 new jersey dyfs lawyer
helmerlegal.com #4 new jersey police misconduct lawyer
henlaw.com #1 fort myers land use lawyer
henlaw.com #2 fort myers condo attorney
henlaw.com #4 fort myers hoa attorney
henlaw.com #4 fort myers zoning lawyer
kaplaw.com #3 delaware county land use and zoning attorney
kaplaw.com #3 montgomery county land use and zoning attorney
kaplaw.com #5 philadelphia county land use and zoning attorney
kaplaw.com #1 philadelphia county real estate transaction attorney
kaplaw.com #2 montgomery county real estate transaction lawyer
kaplaw.com #3 chester county real estate transaction attorney
kraayeveld.com #1 grand rapids child support attorney
kraayeveld.com #1 grand rapids parental alienation attorney
kraayeveld.com #1 grand rapids high asset divorce attorney
kraayeveld.com #2 grand rapids child custody attorney
kraayeveld.com #3 grand rapids flat fee divorce lawyer
kraayeveld.com #3 grand rapids child visitation lawyer
kraayeveld.com #4 grand rapids alimony lawyer
maryland-tax-lawyer.com #1 maryland fatca lawyer
maryland-tax-lawyer.com #1 maryland ovdp attorney
maryland-tax-lawyer.com #1 maryland offshore bank account attorneys
maryland-tax-lawyer.com #3 maryland fbar attorney
maryland-tax-lawyer.com #4 maryland offshore tax attorney
merrillfirm.com #1 johnson county indecent liberties lawyer
merrillfirm.com #1 johnson county battery lawyer
merrillfirm.com #3 johnson county marijuana attorney
merrillfirm.com #4 johnson county drug crime attorney
merrillfirm.com #4 johnson county theft attorney
merrillfirm.com #5 johnson county domestic violence lawyer
merrillfirm.com #5 johnson county sex crimes lawyer
mtwylaw.com #2 worland personal injury lawyer
mtwylaw.com #3 worland medical malpractice attorney
mydenveraccidentlawfirm.com #3 denver auto accident lawyer
mydenveraccidentlawfirm.com #3 denver accident attorney
newjersey-tax-lawyer.com #1 new jersey criminal tax lawyer
newjersey-tax-lawyer.com #1 new jersey fatca attorney
newjersey-tax-lawyer.com #1 new jersey foreign bank account lawyer
newjersey-tax-lawyer.com #1 new jersey offshore account attorney
newjersey-tax-lawyer.com #2 new jersey business tax lawyer
newjersey-tax-lawyer.com #2 new jersey international tax attorney
newjersey-tax-lawyer.com #2 new jersey tax litigation attorney
newjersey-tax-lawyer.com #3 new jersey irs lawyer
newjersey-tax-lawyer.com #3 new jersey tax audit lawyer
newjersey-tax-lawyer.com #4 new jersey ovdp lawyer
newjersey-tax-lawyer.com #5 new jersey tax attorney
northmetrolitigators.com #1 woodstock adoption attorney
northmetrolitigators.com #3 woodstock truck accident attorney
northmetrolitigators.com #3 woodstock child support lawyer
nydisabilitylaw.com #1 (suffolk county) disability lawyer
nydisabilitylaw.com #2 (suffolk county) social security lawyers
nydisabilitylaw.com #3 (nassau county) disability lawyer
parksjones.com #1 springfield probate lawyers
parksjones.com #1 springfield trust lawyer
parksjones.com #1 springfield irrevocable trust attorney
parksjones.com #1 springfield long-term care attorney
parksjones.com #1 branson elder lawyer
parksjones.com #2 springfield estate planning attorney
parksjones.com #2 branson estate planning lawyer
parksjones.com #2 springfield power of attorney
parksjones.com #4 springfield elder lawyer
powelllawfirm.com #1 crestview auto accident lawyer
powelllawfirm.com #2 crestview personal injury lawyer
powelllawfirm.com #4 destin motorcycle accident attorney
powelllawfirm.com #5 niceville car accident lawyers
seattledivorceservices.com #1 seattle divorce mediation lawyer
seattledivorceservices.com #3 seattle collaborative divorce attorney
seattledivorceservices.com #3 seattle divorce attorney
seattledivorceservices.com #3 seattle legal separation attorney
seattledivorceservices.com #5 seattle prenuptial agreement attorney
spiveylaw.com #1 fort myers motorcycle accident attorney
spiveylaw.com #4 fort myers injury law firm
spiveylaw.com #4 fort myers pedestrian injury attorney
spiveylaw.com #1 fort myers medical device lawyer
spiveylaw.com #2 fort myers uninsured motorist lawyer
spiveylaw.com #4 fort myers child injury lawyer
staffordtrialteam.com #1 maryland discrimination lawyer
staffordtrialteam.com #1 maryland pregnancy discrimination lawyer
staffordtrialteam.com #1 maryland wage and hour attorney
staffordtrialteam.com #2 maryland severance agreement lawyer
staffordtrialteam.com #3 maryland employment lawyer
staffordtrialteam.com #3 maryland wrongful termination lawyer
staffordtrialteam.com #3 maryland eeoc lawyer
staffordtrialteam.com #4 maryland federal employment lawyer
staffordtrialteam.com #5 maryland sexual harassment lawyer
tampatriallawyers.com #1 tampa hernia mesh attorneys
tampatriallawyers.com #1 tampa medical device attorney
tampatriallawyers.com #1 tampa xarelto lawyers
tampatriallawyers.com #1 tampa essure lawyer
tampatriallawyers.com #1 tampa taxotere lawyer
tampatriallawyers.com #2 tampa hip replacement lawyers
tampatriallawyers.com #3 tampa medical malpractice attorney
tampatriallawyers.com #4 tampa testosterone attorney
thefowlerlawgroup.com #1 sarasota juvenile attorney
thefowlerlawgroup.com #1 bradenton dui attorneys
thefowlerlawgroup.com #1 bradenton juvenile lawyer
thefowlerlawgroup.com #2 sarasota criminal defense attorneys
thefowlerlawgroup.com #2 bradenton criminal defense attorneys
thefowlerlawgroup.com #2 bradenton juvenile attorney
thefowlerlawgroup.com #3 bradenton probation violation attorney
thevillageslaw.com #1 the villages nursing home neglect attorneys
thevillageslaw.com #1 the villages workers comp lawyer
thevillageslaw.com #1 the villages murder attorney
thevillageslaw.com #2 the villages golf cart accident attorney
thevillageslaw.com #4 the villages car accident attorney
thevillageslaw.com #4 the villages injury law firm
thevillageslaw.com #4 the villages slip and fall lawyers
thevillageslaw.com #5 the villages motorcycle accident lawyer
thevillageslaw.com #5 the villages wrongful death attorney
thevillageslaw.com #5 the villages dui attorney
thorntaxlaw.com #1 washington dc tax attorney
thorntaxlaw.com #1 washington dc international tax attorney
thorntaxlaw.com #1 washington dc fbar attorney
thorntaxlaw.com #1 washington dc offshore account attorney
thorntaxlaw.com #1 washington dc ovdp lawyer
thorntaxlaw.com #1 washington dc tax evasion lawyers
thorntaxlaw.com #2 washington dc international tax attorney
thorntaxlaw.com #3 washington dc fatca lawyer
thorntaxlaw.com #4 washington dc business tax attorney
tompyleslaw.com #1 waldorf nursing home abuse lawyer
tompyleslaw.com #1 waldorf nursing home negligence lawyer
tompyleslaw.com #2 waldorf bus accident attorney
tompyleslaw.com #3 leonardtown slip and fall lawyer
tompyleslaw.com #4 leonardtown dog bite lawyer
tompyleslaw.com #4 leonardtown motorcycle accident lawyer
tompyleslaw.com #5 leonardtown nursing home neglect lawyer
vanasselaw.com #1 lancaster workman's compensation lawyer
vanasselaw.com #1 lancaster workers compensation attorney
vanasselaw.com #1 lancaster workers comp lawyer
vanasselaw.com #2 lancaster hurt at work lawyers
vanasselaw.com #2 lancaster workplace accident attorney
vanasselaw.com #4 lancaster job injury lawyer
vanasselaw.com #4 lancaster job accident lawyer
vanasselaw.com #4 lancaster workplace injury lawyer
vanasselaw.com #5 lancaster work injury lawyer
vanasselaw.com #5 lancaster hurt on the job lawyers
virginia-tax-lawyer.com #1 virginia criminal tax attorney
virginia-tax-lawyer.com #1 virginia tax audit lawyers
virginia-tax-lawyer.com #1 virginia fatca lawyer
virginia-tax-lawyer.com #1 virginia offshore tax lawyer
virginia-tax-lawyer.com #1 virginia ovdp lawyer
virginia-tax-lawyer.com #1 virginia tax defense attorney
virginia-tax-lawyer.com #1 virginia tax litigation attorney
virginia-tax-lawyer.com #2 virginia offshore bank account attorneys
virginia-tax-lawyer.com #2 virginia tax evasion attorney
virginia-tax-lawyer.com #4 virginia tax lawyer
virginia-tax-lawyer.com #4 virginia international tax attorney
virginia-tax-lawyer.com #4 virginia business tax attorney
virginia-tax-lawyer.com #4 virginia irs lawyer
virginia-tax-lawyer.com #5 virginia small business tax attorney
vpm-legal.com #1 miami insurance law firm
vpm-legal.com #2 miami insurance coverage lawyer
vpm-legal.com #3 miami insurance claim lawyer
vpm-legal.com #3 miami disability insurance lawyers
vpm-legal.com #3 miami insurance law attorneys
vpm-legal.com #3 miami insurance litigation lawyer
zamansky.com #1 ubs yield enhancement strategy
zamansky.com #2 ubs iron condor losses
zamansky.com #4 bitcoin lawyer
zamansky.com #5 ubs yes strategy lawsuit
zamansky.com #1 high-yield bond loss attorney
zamansky.com #1 junk bond lawyer
zamansky.com #1 pension plan fraud
zamansky.com #2 stock market loss lawyer
zamansky.com #2 reporting 401k fraud
zamansky.com #3 stock loss lawyer

PaperStreet’s SEO for Attorneys: What Does It Mean to Have the Best SEO Campaign?

When examining what makes the best SEO practices for lawyers, you have to think about SEO goals. What do you want to achieve with your law firm SEO campaign? You may know already, but if not, we’ll tell you to focus on:

  • Ranking highly on Google for the keywords that matter most
  • Achieving brand awareness by having meaningful and relatable content
  • Turning site visitors into clients with engaging content that has a low bounce rate
  • Earning clicks, phone calls, downloads, etc.
  • Gaining social media followers
  • Having a website that stands out from your competitors

At PaperStreet, we know that there is more than one measure of success when examining the performance of your website. We want you to see improvements in all aspects of your SEO campaign, and we work hard to hit all of the important site factors.

Good things come to those who wait, and SEO for attorneys is no different. There are a number of factors that can play into just how long it will take for your rankings to improve, including but not limited to:

  • How competitive your market is
  • How long your website has been online
  • The amount and quality of content on your website
  • The size of your geographically targeted area
  • The overall design and usability of your website
  • The structure (or site architecture) of your site
  • Whether you previously engaged in “black-hat” SEO techniques

We typically see our best results in six months for the average law firm, though rankings can improve days after some changes are made. We’ve seen clients rise thousands of spots in mere weeks, but we keep our goals realistic. Organic SEO takes time, patience, and dedication, and that is something we can promise you. Don’t listen to a firm that tells you otherwise. At PaperStreet, our approach to SEO for attorneys is to create lasting success, and our clients enjoy the rewards that follow.

What We Can Do For Your SEO Campaign

PaperStreet’s team is comprised of technology experts and attorneys in order to make sure your law firm’s website achieve its maximum potential. Some law firms come to us with an SEO campaign in place that just isn’t yielding results. Some come to us and they don’t even have a website yet. Either way, our approach to SEO for lawyers stays the same. We make sure a law firm’s SEO campaign has:

  1. Keywords that target your desired location and practice area—with research to support your choices
  2. SEO content that details all that your firm has to offer—presented in a way that your clients find to be engaging and informative
  3. A powerful link building campaign where we not only find great links to your site, but we suggest and write content that garners attention and links.
  4. Social media, blogs, videos, and more. We’re a full service SEO agency, so we’re happy to implement whatever ideas you have in mind.

Overall, our SEO for attorneys includes:


Strategy & Onboarding

Strategy and Onboarding

  • Kickoff call with client to discuss campaign goals and deliverables
  • Research effective keyword phrases
  • Client approval on finalized Keyword phrases

Website & Rankings Review

Website & Rankings Review

  • Check Mobile-friendly version of the website exists
  • Check homepage for mobile SEO issues
  • Make sure Google Analytics is set up and on every page
  • Make sure Google Search Console (GSC) is set up
  • Submit XML sitemap to Google GSC
  • Fetch as Google and submit all linked pages to the index
  • Check for any messages or notifications from Google (manual actions or security issues)
  • Set geographic target area within GSC appropriately
  • Merge/sync Google Analytics and GSC
  • Make sure schema markup (Local Business) has been applied to the NAP information
  • Add Knowledge Graph schema markup
  • Setup monthly ranking report in keyword tracking software
  • Create link building plan for ongoing campaign

Content Analysis & Optimization

Content Analysis & Optimization

  • Outline and finalize site architecture and keywords
  • Content audit on the website based on selected keywords.
  • Apply on page optimization
  • Recommendation of long form content
  • Check for In-depth “About Us” page including a mission statement, company directory and other signs of legitimate business
  • Check for Robust Contact and/or Customer Service Information
  • Fetch as Google and submit all linked pages to the index
  • Check there are Authoritative outbound links included in content
  • Check internal linking has been included within content
  • Check Main content (purpose of page) is not below the fold

Technical SEO

Technical SEO

  • Exclude traffic from us & firm IP address in Analytics
  • Apply custom channel grouping (Level 3 & 4 only)
  • Google Analytics: Exclude all hits from known bots/spiders
  • Check Navigation and page copy is visible/functions without JS
  • Check Error pages return error status codes
  • All URLs work with HTTP or HTTPS, but not both
  • Google Analytics Contact Form Goal Setup
  • Google Analytics/Tag Manager Phone Number Click Goal
  • Google Analytics is capturing internal search (if applicable)
  • Run Xenu report and check that all links are functioning
  • Google Analytics - Add domain to referral exclusion list
  • Google Analytics - Add segment to filter out referral spam
  • Apply update to capture Google Translate usage data
  • Run Screaming Frog report
  • Check for redirect chains using Screaming Frog
  • Check for duplicate titles and metas using Screaming Frog
  • Check for canonical errors using Screaming Frog
  • Make sure all relevant images have optimized alt tags applied
  • No “splash” entry pages/doorway pages
  • Internal technical duplicate content check
  • Duplicate content is not returned by other websites
  • Check for multiple URLS parameters with same content
  • Hidden text does not exist
  • Keyword stuffing does not exist
  • iFrames, flash or JS links are not being used on the website
  • Confirm no more than 300 links per page exist
  • Confirm no more than 25 footer links
  • Address clearly listed on each page in header or footer
  • Copyright and Blog date stamps are applied
  • Use rel=”canonical” for duplicate pages or check that it should be “noindex; nofollow”
  • 301 redirects for alternative domain names and old pages
  • WWW used only (and the non-www redirects)
  • SEO friendly URLs - short, extension less, close to the URL, less than 74 characters
  • htaccess file is established (if on Apache server)
  • Check/setup browser caching for .htaccess
  • Custom 404 error page exists
  • Broken URLs redirects to 404 page
  • Robots.txt file configured and XML sitemaps are listed
  • Make sure an extensive sitemap page is created
  • Generate a Sitebeam report
  • Site Speed has been checked
  • Safe Browsing Site Status Check
  • In addition to part one, once the site launches, there are still additional tasks to do offsite. You need to begin link building, social media setup, content writing, and ongoing consulting & analysis.

Content Writing and Marketing (Initial and Ongoing)

Content Writing and Marketing (Initial and Ongoing)

  • Initial content writing for the project.
  • Creation of blog post to enhance your website’s performance
  • Evolve your core content to prevent a high bounce and increase engagement
  • Competitive analysis to ensure you have the pages you need to stand out among your competitors site
  • Infographics (for a fee) to help make key pages stand out
  • Script editing for video production
  • Review of content you produce to ensure it matches SEO and marketing guidelines
  • Content refreshes whenever certain pages lose their ranking placement
  • Creation of geographic landing pages to help you gain a presence in your desired locations

Link Building

Link Building

  • Initial Backlink Analysis
  • For all new website launches, run a ranking update the same day as launch of website
  • Create a Baseline Ranking Report
  • Check for Broken & Lost Links
  • Check if business has enough Google reviews to set up review snippet for SERP
  • Periodically review if business is accumulating online reviews and provide best practices guideline
  • Collect Photos from Client for Local Listings
  • Set up listings and assist with backlinks specific to client’s industry/area
  • Review and correct Local Listings
  • Initial Competitor analysis
  • Submit General Links
  • Recommend Paid Listings
  • Assist with Article Submissions (varies per level/client)
  • Assist with Local Community/Sponsorships opportunities as needed
  • Assist with Social Recommendations on Networking/Engagement/Bolstering presence
  • Provide recommendations on scholarship opportunities
  • Consult and assist with Small Business PR (Brand Mentions/HARO/Pitches)

Analysis and Consulting

Analysis and Consulting

  • SEO Content Manager Starts Blogging
  • Quarterly check on campaign keywords
  • Quarterly check on bad backlink profile and disavow if needed
  • Quarterly check on mobile speed of website
  • Quarterly check on Online Business Reviews and Ratings if needed

Social Media

Social Media

  • Claim Google My Business Page local listing
  • Confirm Google Maps is listed on contact/city pages
  • Inquire about text messaging for Google Listing if desired
  • Set up and/or review Facebook, Twitter, LinkedIn, and HootSuite
  • Set Up YouTube channel (if videos exist) and verify
  • Video Optimization: Description and Titles, Tagging, Thumbnail Selection, Playlist Creation, Transcriptions, Adding video to relevant website pages and/or gallery
  • Check Social media pages include imagery/branding
  • Check all social media icons are present on website (if active)
  • Send client their social media logins & strategies
  • Open Graph meta data has been added

Website Redesigns and Transfers Checklist

Website Redesigns and Transfers Checklist

When you are redesigning or migrating a website, we have a long 100+ step checklist to review. Some key features are:

  • Find All Content – Create reports to showcase ALL content on your current site to map old to new pages.
  • Benchmark Analytics – Keep the same analytics and benchmark analytics to determine traffic spikes and drops.
  • Update Internal Links – You must update links internally, if any have changed.
  • Check Duplicates and Canonicalization – Check out any canonicals or duplicate content on the website.
  • Resolve Duplicates – Check out domains, subdomains, HTTP vs. HTTPs, individual pages, etc.
  • Identify Removed Pages – Make sure any removed pages were done so on purpose.
  • 404 Error Pages & Sitemaps – Create custom 404 error pages. Create a new sitemap and upload to Google.
  • Redirects – Create 301 redirects as needed for all marketing materials, print materials and broken links.


Typical Results for a Law Firm SEO Campaign

Not all clients have the same results. But almost always, we can improve the key metric that the client and our team have agreed upon. Those key metrics can be:

Calls / Contact Forms

Total Conversions: Calls & Contact Forms

Downloads / Signups

Tracking: Downloads & Signups

Traffic / Impressions

Analytics: Traffic & Impressions

Ranking Higher

Search Rankings: Ranking Higher

Improved Time on Site or Decrease Bounce Rate

Usability: Improved Time or Decreased Bounce Rate

We will define the key metrics for each client and track them aggressively.