Our Story

The idea of a web design company focusing on law firm needs was born when Pete Boyd was in law school. It was the late ‘90s, and the internet was still a relatively new place. Pete, a self-taught computer geek and aspiring attorney, started checking out law firms online to learn more about potential employers.

He was surprised to find that many firms didn’t have a website. Those that did looked like “crap.” (Pete has always been very reluctant to say what he thinks). “I could do better,” he thought. So he did.

  • Screenshot of PaperStreet Web Design homepage with navigation, quote, and contact info visible.

    2001

    PaperStreet began when Pete was frustrated by the poor quality (or lack) of law firm websites as he researched potential employers. After finishing law school, he started building websites for legal clients as a side gig while working at a boutique IP law firm in Miami. We design our first gen website of PaperStreet.com.

     

  • 2002

    In 2002, with several sites under his belt, Pete formally incorporated PaperStreet and soon quit his legal job to run the business full‑time from his living room.

    PaperStreet starts offering Web Hosting Services.

  • 2003

    Laura Benson is our first hire to help maintain websites. She now works at Becker Lawyers as Marketing Manager. 

    PaperStreet adds on SEO services and gets a client ranked #1 two weeks later. 

  • Screenshot of a website editor displaying fields for editing a personal injury attorney page.

    2004

    PaperStreet starts its first WordPress website in version 1.2.

    PaperStreet creates the Total Control content system based on Coldfusion and MS SQL in a weekend of work. Later we migrated it to PHP / MySQL that same year. Twenty years later, the system is still powering several hundred law firm websites.

  • Text reads "100 Clients Milestone" on a green background with a sunburst graphic.

    2005

    PaperStreet hits a milestone of 100 clients!

  • Man wearing glasses and a black sweater stands in front of a blue to purple gradient background.

    2006

    For 20 years we have worked with Alejandro as our Designer.

  • A man in a suit jacket and light shirt stands smiling against a blue to purple gradient background.

    2007

    Alex DiSebastian joins PaperStreet as Senior Designer. After nearly 20 years at PaperStreet, he is Vice President and Director of Internet Marketing. 

  • Single-story house with a front porch, driveway, large tree, and surrounding greenery.

    2008

    Transitioned into a centralized office south of downtown Fort Lauderdale—a converted garage once used for building sports cars—marking a departure from Pete’s living room workspace.

    We launched our Essentials website service during the market crash to provide attorneys with a new website instantly.

  • Graphic with a sunburst and text reading "500 Clients Milestone" on a light blue background.

    2010

    PaperStreet hits a milestone of 500 clients!

  • Man in a white shirt stands with arms crossed, smiling, against a blue to purple gradient background.

    2011

    It’s been 15 years working with Ariel as our Web Developer.

  • Man in a light blue button-up shirt smiling in front of a blue to purple gradient background.

    2011

    Andrew Olesko joins PaperStreet as a Junior Developer. After more than 15 years, he is Vice President and Director of Development.

  • Man with short dark hair wearing a green shirt stands against a blue and purple gradient background.

    2012

    David joins the team, and after 14 years, he serves as our SEO Manager.

  • Man and woman smiling, standing side by side against a blue gradient background.

    2013

    Allison Gagliardi and Robin Tidrick join PaperStreet. After 13 years, they serve respectively as the Content Director and Sales Director.

  • Man in a black t-shirt standing in front of a blue to purple gradient background.

    2013

    Chris joins our team and now 13 years later is our Lead Support Developer.

  • Man with light skin and short hair wearing a black shirt, standing against a blue gradient background.

    2014

    Kyle Anderson joins PaperStreet as a Support Developer. After more than a decade at PaperStreet, he is Technical Project Director.

  • A woman in a black shirt stands with arms crossed, smiling, against a blue gradient background.

    2014

    Adrienne Kendrick joins the PaperStreet team. After more than 12 years she is our Blog Manager.

  • Six colorful circular badges representing different locations and years for PaperStreet events.

    2015

    PaperStreet starts its annual retreats. Over the years, we’ve traveled as a group to Tampa, Turks & Caicos, Dominican Republic, Cancun and Orlando.

  • Man in a red plaid shirt smiling, standing against a blue-to-purple gradient background.

    2016

    Mike joined the PaperStreet team and after a decade of coding websites he’s our Lead Developer.

  • A rhinoceros walks on a tightrope against a sky backdrop. Text reads, "Mastering the Balancing Act for Our Clients," with the Bick Law LLP logo.

    2017

    PaperStreet is nominated for a Webby’s People’s Voice Award for the design of Bick Law LLP (bicklawllp.com).

  • A video conference call with 20 participants, each shown in their own screen window.

    2020

    Our team of about 25 people goes fully remote during the COVID-19 pandemic.

  • Graphic with text: "2000 Clients Milestone" on a blue background with a sunburst design.

    2023

    PaperStreet hits a milestone of 2,000 clients!

  • 2026

    PaperStreet celebrates 25 years of website design for lawyers across the country and the world.

Our 7 Guarantees

Keeping 2,000+ Clients Happy Since 2001.

1
You Will Love Your Design We design to please you and your clients
2
Same-Day Support 24-hour turnaround edits during business hours
3
Free Education We provide knowledge to help you expand
4
No Hidden Charges We quote flat-rate projects
5
Own Your Site No strings attached
6
We Create Results SEO, PPC, content + design = clients
7
We Make Life Easier One agency for web, branding and marketing