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Podcast Episode: Google Ads Tutorial — Top 5 Tips for Gaining the Highest ROI
January 24, 2025By Nancy Rapp
Google Ads may seem easy to set up, but it’s not as user-friendly as it appears. Getting the highest ROI requires more than just clicking ‘launch.’ In this podcast episode, our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid […]
Podcast Episodes & Tips
Podcast: Attorney Website Design Trends for 2025
January 2, 2025By Nancy Rapp
Is your law firm considering a new website design for 2025? Should you be? Listen to the newest episode of PaperStreet’s podcast, as we discuss the best new attorney website design trends and important developmental tips to consider for the new year. Listen to our Creative Director, Elyssa, Web Director Andrew, and host Nancy as […]
Content Marketing & Promotion
Podcast: Top 10 Content Writing Tips for Your Firm’s Website
December 5, 2024By Nancy Rapp
Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. In this episode of LEXclusive, Nancy is joined by our […]
Podcast Episodes & Tips
Podcast: How to Tell If You Need to Refresh Your Website
November 13, 2024By Nancy Rapp
Yes, the appearance of your website is important, but there are many other telltale signs that your website needs an update. In this episode of our podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign. If you prefer […]
Podcast Episodes & Tips
Attorney SEO for Novices: Easy SEO Strategies for Your Website
October 23, 2024By Nancy Rapp
Many law firms have had some experience with SEO or at least know the basic principles. In this episode of LEXclusive, however, we build upon that knowledge by outlining higher-level SEO concepts and explain how to utilize them on your website. If you prefer to watch the video, check out our YouTube channel today. We’re also available […]
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