Raising the Bar:
Podcast Episodes & Tips

Crafting your own web content can be one of the easiest marketing options attorneys and professionals can pursue. You’re certainly an expert in your profession, so apply that knowledge to create engaging and informative posts for your past and future clients. In order to make the content creation process less daunting, PaperStreet outlines the top […]

⁠Google Ads⁠ may seem easy to set up, but it’s not as user-friendly as it appears. Getting the highest ROI requires more than just clicking ‘launch.’ In this podcast episode, our team breaks down the top 5 tips to maximize your ad spend. Learn how to target the right keywords, optimize your campaigns, and avoid […]

Is your law firm considering a new website design for 2025? Should you be? Listen to the newest episode of PaperStreet’s podcast, as we discuss the best new attorney website design trends and important developmental tips to consider for the new year. Listen to our Creative Director, Elyssa, Web Director Andrew, and host Nancy as […]

Content writing for your law firm’s website is nothing like how an attorney usually writes. You need to be able to engage with your clients, answer their questions and format your content in a way that fits what search engines and AI are looking for. In this episode of LEXclusive, Nancy is joined by our […]

Yes, the ⁠appearance of your website⁠ is important, but there are many other telltale signs that your website needs an update. In this episode of ⁠our podcast, our host Nancy interviews our Web Director and Creative Director to discuss some important technological and marketing-related reasons to refresh your website’s redesign.    If you prefer […]