Oregon Law Firm Marketing

Social Media Strategies that Resonate with Oregon’s Values

Connection and community are fundamental values in Oregon. Social media can help you reach out to local customers, communicate your law firm’s knowledge and capabilities, and establish a brand that coincides with Oregon’s culture. Our team can create a social media plan geared toward your potential client base that allows you to establish credibility on the web that reflects your loyalty to the local community and puts your law firm’s mission on display for the masses.

How We Create Social Media Content that Speaks to Oregon Clients

• Educational Content on Relevant Legal Topics: Oregon residents often turn to social media for information. We create informative posts, videos, and infographics on legal topics relevant to your clients, such as updates on Oregon DUI laws, tenant rights in Portland, or estate planning tips for rural clients. Educational content makes your firm an accessible, knowledgeable resource that both existing and potential clients can trust.
• Community Engagement and Highlights: Oregon residents appreciate businesses that give back to their communities. Sharing your firm’s involvement in local initiatives, pro bono work, or community events can strengthen your connection with the public. For example, if your firm is active in environmental causes or local charitable events, our team can help you highlight these contributions.
• Q&A Sessions and Legal Tips: Hosting live Q&A sessions on platforms like Facebook or Instagram allows potential clients to interact directly with your firm’s attorneys. By answering questions about Oregon-specific topics, such as family law in Bend or workers’ compensation in Eugene, you can foster a sense of approachability and trust.
• Platform-Specific Content Strategies: Not all social media platforms are created equal. PaperStreet’s approach to social media is tailored to each platform’s strengths. For example, we may choose to use LinkedIn for professional networking and thought leadership, Facebook for community-focused content, and Instagram to humanize your firm with visuals and team highlights, making your brand relatable to a wide range of clients.

Content Marketing that Builds Authority and Evokes Empathy

Content marketing is key for Oregon law firms to establish themselves as trusted authorities. By creating content that answers client questions, provides legal insights, and addresses relevant Oregon legal issues, we build your firm’s credibility and improve client trust. This content is also optimized to rank in searches, which, in turn, brings clients directly to your website.

Types of Content that Engage Oregon Clients

Legal News Updates for Oregon: Regular content on changes in Oregon law—such as modifications to Oregon workers’ compensation policies or environmental law updates—positions your firm as being up-to-date and proactive in its legal knowledge. Oregon residents value firms that stay informed, so these updates help build trust and engagement with your audience.

Informative Blog Posts and Guides: Oregon residents often seek answers before reaching out to a lawyer. We produce informative articles and how-to guides on topics like “Understanding Oregon’s Landlord-Tenant Laws” or “What to Do After a Car Accident in Oregon.” These resources answer clients’ pressing questions and establish your firm as a knowledgeable authority.

Case Studies and Success Stories: Oregon clients value real-life examples. We create case studies and stories that highlight successful outcomes or legal victories, helping to build your firm’s credibility and demonstrate your expertise in areas like family law, personal injury, or business law. Regardless which practice areas your law firm handles, shouting out your wins is sure to give your firm an extra boost in the eyes of potential clients.

FAQs that Address Client Concerns: You know how you feel when you go to a website in search for answers to your inquiries and you actually find them, right?  That is the same desire for those in search of law-related answers that speak to their specific situation.  Our team gets it and, accordingly, we answer common legal questions specific to Oregon, such as “What is the statute of limitations for personal injury claims in Oregon?” or “How does Oregon handle divorce and custody issues?” Such proactive content not only improves your SEO but also meets clients’ needs for clear, straightforward answers.

Targeted Paid Advertising to Attract Qualified Clients

For Oregon law firms, pay-per-click (PPC) advertising is an effective way to reach potential clients who are actively searching for legal services. Our PPC campaigns are designed to bring in high-quality leads while maximizing your return on investment, focusing on keywords and strategies that resonate with Oregon’s diverse client base.

Optimized PPC Campaigns for Oregon’s Legal Market

Researching Oregon-Specific Keywords

We use keywords tailored to the needs of Oregon clients, such as “Portland criminal defense attorney,” “Eugene estate planning lawyer,” or “environmental attorney Oregon.” By targeting location-specific keywords, we help you attract clients who are actively seeking legal services.

Conversion-Driven Ad Copy

The same way you look for and expect excellence from your digital marketing team is the same way that Oregon clients feel about the law firm that will ultimately help them resolve their legal issues. You value transparency and expertise, correct? We do too! Our ad copy emphasizes your firm’s unique strengths—like years of experience, commitment to client care, and proven results in Oregon law—to drive conversions and attract clients who align with your firm’s values.

Geo-Targeted Advertising for Specific Areas

Oregon has a diverse population with different legal needs across regions. We use geo-targeting to ensure your ads reach the right clients in your desired service areas, whether that’s the city of Salem, the rural communities in the Willamette Valley, or the Oregon coast.

Retargeting Campaigns

Retargeting ads keep your firm visible to website visitors who may not have taken action during their first visit. By displaying ads to users who showed interest in your services, we increase the likelihood of re-engagement, especially with those Oregon residents who may take a little extra time to consider their legal options.

Website Design that Reflects Oregon’s Values and Client Needs

A professional, user-friendly website is essential for making a great first impression with Oregon clients. Our team designs websites that are both visually appealing and aligned with Oregon’s cultural values, ensuring they are easy to navigate, informative, and optimized to convert visitors into clients.

PaperStreet’s Approach to Web Design for Oregon Law Firms

• Client-Centered, Intuitive Navigation: Our websites are designed to help Oregon clients find what they need quickly, with easy access to practice areas, attorney profiles, and contact forms. Clear navigation improves the client experience and encourages visitors to explore your services.
• Incorporating Oregon-Themed Visuals and Local Touches: Oregon clients appreciate a firm that understands their community. By using imagery that reflects Oregon’s landscapes, from the Portland skyline to the forests and coastline, we help create a sense of connection. Localized touches make clients feel more comfortable and welcomed and it gives your law firm a more humanized appearance.
• Responsive and Accessible Design: Oregon’s clients often value inclusivity and accessibility, so we ensure your website meets the highest standards of accessibility for all users. Our mobile-optimized design ensures that clients can access your site easily, whether they’re on a phone, tablet, or desktop.
• Calls-to-Action that Drive Engagement: Clear calls-to-action (CTAs) are essential for guiding clients toward scheduling consultations or contacting your firm. We strategically place CTAs throughout the site to ensure clients know how to take the next step when they’re ready.

Analytics and Tracking for Nonstop Improvement

For Oregon law firms, tracking data is key to refining digital marketing efforts and staying ahead in a competitive market. Our analytics and reporting services provide insight into which strategies are working, helping us adjust tactics and improve results over time.

Analytics Tailored to Oregon Law Firms

Tracking Lead Sources: PaperStreet keeps a close eye on which channels bring in the most leads, from organic search to social media and paid ads. Doing so helps us focus resources where they are most effective to get the most for your marketing dollars.

Conversion Analysis: We analyze conversion data to identify areas for improvement, whether it’s the design of a landing page or the wording of a call-to-action. We are always ready, willing and able to pivot as needed to help you get the most bang for your buck!

Competitive Analysis: Our team keeps a close eye on Oregon’s legal market to identify trends and opportunities, helping your firm stay ahead of the competition and remain relevant to local clients.