Featured Nebraska Business Marketing Project
Why Some Nebraska Law Firms Avoid Digital Marketing
Despite the potential benefits, many law firm owners in Nebraska hesitate to invest in digital marketing. Here are some common reasons why:
You Have a Limited Understanding of Digital Marketing
Many attorneys are highly skilled in resolving conflicts in and out of a courtroom; however, they are not as knowledgeable about digital marketing and how it works. PaperStreet is well aware that the complexity of SEO, PPC, and social media advertising can be overwhelming for even the best attorneys, which leads some law firms to avoid digital marketing altogether.
Concerns About the Budget
We’re not going to lie to you: digital marketing requires some level of financial commitment. That said, some law firms (especially smaller or newly formed firms) fear the expense without considering or realizing the potential for a high return on investment. However, it is important to understand that failing to market effectively could cost the firm more in lost business.
Lack of Time
Running a law firm demands true dedication and significant time and attention. Many attorneys believe they don’t have the bandwidth to manage digital marketing efforts alongside their client-related work.
You Prefer More Traditional Methods
Some law firms have solely relied on word-of-mouth, referrals, and traditional advertising for years. In many instances, they may consider digital marketing unproven or unnecessary, even though it is clear that client behavior has shifted to higher online usage.
Fear of Negative Online Reviews
Managing an online reputation can be intimidating for law firm owners and all other types of business owners in general. Some law firms have a very valid concern that digital marketing will open them up to public scrutiny, criticism, or negative reviews that they may not know how to address.
Misconceptions About Effectiveness—Particularly if You Have a Small Law Firm
There’s a belief that digital marketing only benefits large law firms or certain practice areas. Realistically, however, firms of all sizes and specialties can succeed and increase their new business with a well-planned digital strategy.
Why Digital Marketing is Crucial for Nebraska Law Firms
In today’s digital age, most potential clients search online when they need legal services. Consider the following:
- Over 90% of people seeking legal help use search engines to find attorneys.
- More than 70% of law firms have acquired clients through their website.
- Mobile searches for legal services are growing rapidly.
Digital marketing ensures that your law firm is front and center for potential clients when they need your services the most. To be clear: It’s not just about having a website; it’s about creating an entire digital ecosystem that attracts and converts leads.
Key Digital Marketing Strategies for Nebraska Law Firms
Search Engine Optimization (SEO)
Search engine optimization is used to help boost law firms to the top of search results when potential clients begin their search for legal help by using various keyword phrases like “Nebraska estate planning lawyer” or “Omaha criminal defense attorney.”
Some of the more effective SEO tactics that have been proven to bring stellar results for our clients include the following:
- Local SEO: Optimize your Google Business Profile and listings in online directories to appear in local search results.
- Content Creation: Create interesting and helpful blog posts, guides, and FAQ pages that address common client issues and concerns.
- On-Page Optimization: Use relevant keywords in all titles, content headings, and meta descriptions.
- Backlink Building: Earn links from authoritative websites to help boost your credibility.
Pay-Per-Click Advertising (PPC)
Pay-per-click campaigns, such as Google Ads, let you target people who are actively searching for legal services in your area. While it is true that they do require a budget, PPC can deliver quick and measurable results.
Some of the benefits of PPC:
- Your firm gets immediate exposure and visibility in search results.
- You can target your advertising based on location, keywords, and demographics.
- You maintain full control over your budget and audience.
Social Media Marketing
Social media platforms like Facebook, LinkedIn, and Instagram offer opportunities to connect with potential clients and build your brand.
Some effective social media techniques include:
- Sharing informative content, success stories, and client testimonials
- Running targeted ad campaigns to reach specific groups
- Connecting with followers by responding to comments and questions
Professional Website Design
Your website is often a potential client’s first impression of your Nebraska law firm. Accordingly, a well-designed, user-friendly site can be the difference between simply gaining a visitor and obtaining a new client.
Website must-haves:
- Fast loading times
- Mobile-friendly design
- Clear calls-to-action (e.g., “contact us” or “schedule a consultation”)
- Relevant, client-focused content
Online Reputation Management
It is quite normal for individuals to do some research prior to making any type of major decision. Choosing the appropriate attorney is no exception. Potential clients often check reviews before choosing a lawyer or firm to take their case. So, managing your online reputation is essential for building trust and credibility.
We know that reputation management can be tricky, so here are a few tips:
- Encourage satisfied clients to leave positive reviews.
- Respond to all reviews professionally.
- Address negative feedback as soon as possible and in a respectful manner.
Email Marketing
Email campaigns can nurture leads, maintain contact with previous clients, and provide valuable information.
Wondering how to incorporate email marketing into your plans? Here are a few ideas:
- Send monthly newsletters that include helpful legal tips and firm updates.
- Follow up with new leads using automated email sequences.
- Offer free resources or consultations to foster more engagement.
Why Partnering with a Marketing Company Like PaperStreet Web Design Makes Sense
While DIY marketing might seem feasible and more pocket-friendly, partnering with a professional marketing company like PaperStreet offers several advantages for Nebraska law firms, including the following:
- Specialized Expertise
Our team has in-depth knowledge of digital strategies that work for law firms. We understand legal marketing nuances and can tailor strategies to your firm’s specific needs. Legal marketing isn’t the same as marketing for other industries—it requires a keen understanding of compliance, ethical considerations, and the unique ways potential clients search for legal services. A professional marketing firm like PaperStreet stays current on these factors, ensuring your law firm remains competitive and compliant. - Time Efficiency
Outsourcing your marketing allows you to focus on practicing law and serving clients, while we, the experts, handle your online presence. Marketing efforts like content creation, SEO optimization, social media management, and paid advertising campaigns can be incredibly time-consuming. By delegating these tasks to an experienced team, you free up valuable time to concentrate on casework, client relationships, and courtroom prep. This ensures your firm’s productivity remains high while your marketing initiatives remain effective. - Advanced Tools and Analytics
PaperStreet uses premium tools for data analysis, keyword research, and campaign management that may be too costly or complex to manage in-house. These tools provide insights that go beyond basic metrics, allowing for detailed analysis of your website traffic, audience engagement, and conversion rates. This data helps identify what’s working and what needs improvement, giving your law firm a competitive edge in the digital landscape. - Data-Driven Results
We track metrics, analyze performance, and adjust strategies to maximize ROI. Continuous tracking of key performance indicators (KPIs) like lead generation, website traffic, and client conversion rates ensures your marketing dollars are spent wisely. If a particular strategy isn’t delivering results, we know how to pivot quickly, applying new tactics to achieve better outcomes. - Scalability
As your firm grows, our team can scale efforts to support your expansion. Whether you’re opening new locations, adding practice areas, or increasing staff, we can adapt your strategy to match your growth. This scalability ensures that your marketing efforts evolve alongside your firm, helping you maintain momentum and reach new potential clients without missing a beat. - Consistent Branding
Professional marketers ensure that your messaging is consistent across all platforms, strengthening your brand identity. From your website to social media, email newsletters, and print materials, consistent branding reinforces trust and credibility. A unified brand voice makes your law firm more recognizable and helps potential clients feel confident in their choices. - Access to a Creative Team
Partnering with PaperStreet means you have access to creative, award-winning professionals, including graphic designers, attorney-writers, and web developers. This collective talent ensures that your marketing materials are polished, engaging, and effective. High-quality design and compelling content help distinguish your firm from competitors and make a lasting impression on potential clients. - Staying Ahead of Trends
Digital marketing trends are constantly evolving. Our team stays on top of the latest developments in search engine algorithms, content marketing strategies, social media platforms, and online advertising techniques. By working with experts, your Nebraska law firm benefits from cutting-edge strategies that keep you ahead of competitors who may be stuck with outdated methods.
Frequently Asked Questions (FAQs)
Results will vary by strategy and practice area. In general, SEO and content marketing can typically take 3-6 months to show significant improvements in rankings and traffic. PPC advertising can generate leads within days or weeks, while social media marketing builds brand awareness gradually over several months.
Most law firms allocate 5-10% of their annual revenue to marketing. Your budget should reflect your firm’s growth goals, competition, and chosen marketing channels. Investing in a balanced approach—SEO, PPC, social media, and reputation management—can maximize returns.
Yes! Digital marketing is scalable, making it effective for firms of any size. Small firms can benefit from local SEO, content marketing, and targeted social media campaigns to reach potential clients in their community.
Social media allows you to build brand awareness, showcase your expertise, and engage directly with potential clients. For instance, a platform like LinkedIn is excellent for B2B connections, while platforms like Facebook and Instagram work well for B2C interactions.
Respond to negative reviews professionally and promptly. Acknowledge the client’s concerns, offer to resolve the issue offline, and demonstrate a commitment to excellent service. This shows potential clients that your firm cares about client satisfaction.
Ready to Elevate Your Nebraska Law Firm with Digital Marketing? Reach Out to PaperStreet Today
Your potential clients are searching for legal services online every day. Don’t let your firm get lost in the crowd. By investing in digital marketing, you can attract more clients, grow your practice, and stay ahead of the competition.
Partner with a professional marketing firm like PaperStreet and unlock the full potential of your law firm. Contact us today for a free consultation and discover how digital marketing can help your Nebraska law firm flourish.