Missouri Law Firm Marketing

Our Services: Tailored Solutions for Missouri Attorneys

PaperStreet offers a full suite of digital marketing services to help Missouri law firms leave an unforgettable mark on those who need their services the most. Here is a sampling of what we can do for your law firm:

Custom Website Design

Your website is the cornerstone of your online presence. Our award-winning design team creates modern, user-friendly websites that are built to convert visitors into clients. Whether your firm is based in St. Louis, St. Joseph, or Jefferson City, we’ll craft a site that reflects your unique brand.

Search Engine Optimization (SEO)

Yes, we know that Missouri’s legal market is fiercely competitive, but with a strong SEO strategy, your firm can rank higher in search engine results. We specialize in both local and national SEO to help your firm appear at the top of searches like “Kansas City personal injury lawyer” or “divorce attorney in Springfield.”

Pay-Per-Click Advertising (PPC)

Need immediate visibility? Our PPC campaigns target high-intent keywords to drive qualified leads to your website. With geo-targeting, we focus on clients in your desired Missouri markets, ensuring your budget is spent wisely.

Content Marketing

The knowledge you share with your readers helps establish confidence in your Missouri law firm. We will produce high-quality blogs that will keep eyes on the page for longer periods of time, practice area pages that provide enough information to get potential clients to take the next step, FAQs, and videos on Missouri-specific legal topics that clients want to know more about.

Social Media Management

Missouri residents are active on platforms like Facebook and Instagram. We help you connect with your audience, showcase your community involvement, and build relationships through engaging social media content. And if you don’t have an existing social media presence, we can help with that, too!

15 Tips for Missouri Law Firm Marketing Success

Here’s how your firm can stand out in Missouri’s competitive legal market:

1. Optimize for Local SEO

Missouri clients often search for attorneys by city or region. Focus on local keywords like “St. Louis estate planning attorney” or “Springfield workers’ compensation lawyer.” Claim and optimize your Google Business Profile to appear in local searches.

2. Write About Missouri-Specific Legal Topics

Create content that answers questions about state-specific laws. Examples include “How Does Missouri Handle Child Custody Cases?” or “What Is the Statute of Limitations for Personal Injury in Missouri?”

3. Showcase Community Involvement

Missourians value community connections. Share photos and stories about your participation in local events, charities, or sponsorships, such as supporting local sports teams or festivals.

4. Leverage Video Marketing

Produce short videos explaining common legal concerns, such as “What to Do After a Car Accident in Kansas City” or “Steps to File for Divorce in Missouri.” Post these on your website, YouTube, and social media. Certain age groups tend to be more visual, so creating interesting and relevant videos can definitely broaden your reach.

5. Invest in Professional Photography

High-quality images of your attorneys, office, and community involvement can humanize your firm and build trust. Where possible, you should avoid generic stock photos in favor of authentic visuals.

6. Create Missouri-Specific Landing Pages

If your firm serves multiple cities or counties, create separate landing pages for each location. For example, “Family Law Services in St. Charles” or “Criminal Defense Attorneys in Independence.”

7. Target Seasonal Trends

Adjust your marketing efforts to match seasonal trends. For instance, promote DUI defense services around the holidays or estate planning services during tax season.

8. Build Strong Referral Networks

Missouri has a tight-knit legal community. That said, you are encouraged to network with other attorneys, accountants, and professionals to establish mutually beneficial referral relationships.

9. Use Call Tracking

Understand which marketing campaigns are driving calls to your office by implementing call-tracking software. This helps you refine your efforts for maximum ROI.

10. Run Localized PPC Campaigns

Target specific Missouri cities or counties with PPC ads. Highlight your experience in local courts to differentiate yourself from larger, national firms.

11. Utilize Missouri’s Iconic Imagery

Incorporate familiar Missouri landmarks like the Gateway Arch or Lake of the Ozarks into your branding to create a sense of connection with your audience.

12. Offer Free Legal Resources

Create downloadable guides or whitepapers, such as “Your Guide to Missouri Workers’ Compensation” or “Steps to Probate a Will in Missouri.” These resources attract potential clients and showcase your expertise.

13. Use Client Testimonials

Ask satisfied clients to leave reviews on Google or Avvo. Highlight these testimonials on your website to build credibility with potential clients.

14. Host Educational Webinars

Offer webinars on topics like “Understanding Missouri Divorce Laws” or “What to Know About Personal Injury Cases in Missouri.” Promote them on social media to attract participants.

15. Analyze the Campaign and Adjust Regularly

Marketing isn’t static. Use analytics tools to monitor website traffic, conversion rates, and campaign performance. Regularly update your strategies based on what’s working.

The PaperStreet Process: How We Help Missouri Law Firms Succeed

Discovery: We start by having a conversation with law firm principals and/or partners to find out more about your firm—specifically honing in on your practice areas, target clients, and goals. We also analyze your competitors in Missouri to identify opportunities for differentiation.

Custom Strategy Development: Based on our findings, we create a comprehensive marketing plan tailored to your firm’s needs, focusing on the Missouri market and your specific goals.

Website Design: Our team builds a sleek, user-friendly website that not only looks great but also converts visitors into clients. We ensure your site is optimized for both desktop and mobile users.

SEO and Content Creation: We optimize your site for search engines and create engaging, Missouri-specific content that attracts the right clients.

Campaign Execution: Whether it’s PPC ads, social media campaigns, or email marketing, we execute your campaigns with precision, ensuring every dollar works hard for your firm.

Ongoing Support and Optimization: Digital marketing is an ongoing process. We continuously monitor performance, provide detailed reports, and refine strategies to ensure the long-term success of your Missouri law firm’s digital marketing campaign.

Debunking Common Myths About Digital Marketing for Missouri Law Firms

Digital marketing is one of the most effective ways to grow your law firm, but misconceptions can lead to missed opportunities or ineffective strategies. Let’s clear up some common myths about digital marketing for Missouri law firms to help you make informed decisions about your potential strategies.

Myth 1: Show Me a Website – That’s All We Need

Reality: While a professional website is essential, it’s just the starting point of your digital marketing journey. Without ongoing efforts like SEO, content creation, and social media engagement, your website will struggle to attract traffic or convert visitors into clients.

What to Do Instead: Treat your website as the foundation of a larger digital strategy. Invest in SEO to improve visibility, create helpful content to engage visitors, and drive traffic with targeted advertising.

Myth 2: SEO Is a One-Time Task

Reality: SEO isn’t something you “set and forget.” Search engine algorithms are constantly evolving, and your competitors are working to improve their rankings. Staying competitive requires ongoing optimization and updates.

What to Do Instead: Work with a professional digital marketing agency like PaperStreet Web Design to regularly monitor and adjust your SEO strategy. Regularly update your content, build backlinks, and optimize for new search trends.

Myth 3: Social Media Isn’t Important for Law Firms

Reality: Social media is a powerful tool for law firms, especially in Missouri’s relationship-driven culture. Platforms like Facebook, Instagram, and LinkedIn allow you to connect with potential clients, share your expertise, and showcase your community involvement.

What to Do Instead: Focus on building a strong presence on platforms that resonate with your target audience. Share legal tips, case updates, and firm achievements to build trust and engagement.

Myth 4: Our Pockets Aren’t Deep, and PPC Advertising Is Too Expensive

Reality: While PPC campaigns do require an upfront investment, they can deliver a high return on investment when managed correctly. The key is to target the right keywords and refine your campaigns over time.

What to Do Instead: Start with a modest budget and target specific Missouri-based keywords, such as “St. Louis personal injury lawyer.” Use tools like A/B testing and geo-targeting to maximize your ROI.

Myth 5: Content Marketing Doesn’t Work for Lawyers—Who’s Going to Read It?

Reality: Many firms assume that clients don’t read legal content, but the opposite is true. Clients actively seek out answers to legal questions online, and helpful content can position your firm as the authority they trust.

What to Do Instead: Create Missouri-specific blogs, FAQs, and guides that address common legal concerns. For example, write about “Missouri DWI Penalties” or “How to Probate a Will in Kansas City.”

Myth 6: Reviews Aren’t That Important

Reality: Reviews are one of the first things potential clients look at when deciding which attorney to contact. A strong presence on Google, Yelp, and Avvo can make the difference between getting a lead or losing one.

What to Do Instead: Actively ask satisfied clients to leave reviews and respond to reviews promptly—whether they’re positive or negative (and yes, there will undoubtedly be a time when you receive a negative review, but we can help you address it). Highlight testimonials on your website and marketing materials.

Myth 7: Digital Marketing Takes Too Long to Deliver Results

Reality: We hear you. However, while strategies like SEO and content marketing take time to show significant results, other methods, like PPC advertising and social media campaigns, can generate leads quickly. A combination of long- and short-term strategies is ideal.

What to Do Instead: Use PPC for immediate lead generation while building your long-term SEO and content strategies. This approach balances fast results with sustainable growth.

Myth 8: Only Big Firms Need Digital Marketing

Reality: Digital marketing levels the playing field, allowing small and mid-sized firms to compete with larger competitors. A smart, localized strategy can make your firm a top choice for clients in Missouri, regardless of your size.

What to Do Instead: Focus on local SEO and build a strong online presence. Highlight your personalized approach and community involvement to differentiate your firm.

Myth 9: Online Reviews and Reputation Can’t Be Managed

Reality: Many Missouri law firms fear negative reviews will hurt their reputation, but with the right approach, you can turn reviews into an opportunity to build trust.

What to Do Instead: Use reputation management tools to monitor reviews across platforms. As mentioned above, our team can help you respond professionally to negative reviews and thank clients for positive ones to demonstrate your commitment to client satisfaction.

Myth 10: I Don’t Need PaperStreet–Digital Marketing Can Be Fully Automated

Reality: Automation tools can save time, but successful digital marketing requires a human touch, which is what you’ll receive from the PaperStreet team. Personalized content, strategic adjustments, and authentic engagement can’t be fully replaced by software.

What to Do Instead: Use automation for repetitive tasks like email campaigns, but rely on skilled professionals to manage your overall marketing strategy and ensure it aligns with your goals.

By understanding and overcoming these myths, Missouri law firms can make the most of their digital marketing efforts. Partnering with an experienced company like PaperStreet ensures you get expert guidance and proven strategies tailored to your firm’s needs.