Law Firm Merger: What to do with the Two Websites?

So, your law firms are merging or forming a partnership.  What should you do with your two, hopefully kickass, websites?

Consider Having Two Websites.

If both of your sites are ranking high and doing well, then you may want to consider having two websites – one for the main firm and one for your niche practices.  Many firms have multiple sites, especially niche practice sites.  You can accomplish this pretty easily by:

• Logos – Replace all logos on the website.
• Text – Update the text and addresses.

One Site to Rule them All.

If the firm only wants one website, then do the following:

• Content – Transfer all content.  You already have text written. Make sure it is used on the new website.
• Redirect – Redirect the domain into the new site. Make sure it’s a 301 redirect so that you pass over all SEO value to the new site.  If time is short, just redirect the primary domain.  If you have the time, write redirects for each and every page that then lead to all the new pages on the website.