You may be aware that link building is an essential tool to building your website’s authority and ranking higher within Google’s algorithm. What many people are not aware of, however, is that the quality of your backlink profile greatly outweighs…
Category Archives: SEO
Podcast Episode: What is SEO and Does Your Law Firm Need It?
Admittedly, our internet marketing team often takes for granted just how much SEO is second nature to us. We certainly know how this approach to marketing will help with law firm marketing, but many of our attorneys do not. In…
Now Hiring: SEO Associate (Filled)
Do you have an interest in SEO & Internet Marketing? Do you want a career at a 20-year old company that is stable and growing, gives regular raises / bonuses, health care, retirement plans, annual trips, AND works a remote…
Can I List My Business on Google Maps Using a Virtual Office?
Virtual office spaces are popular options for law firms, especially when the majority of those in the office are working remotely. However, when it comes to listing a virtual office on Google maps, you may run into issues with getting…
How to Use Social Listening to Earn Backlinks
Have you ever wondered how companies get mentioned with a backlink in an article published on a recent piece of news so quickly? They probably found it and were able to act thanks to social listening. Social listening can be…
Storytelling + SEO = Success
When Creating a Brand for your Law Firm, You Need to Tell a Story. What does your firm do the best? What is your history? Why should people choose you over another firm? These are questions you need to answer…
A Guide to Law Firm Directories
There are a number of actions to take to ensure that your firm’s online marketing strategy brings you traffic and new clients. One key consideration to boost your online presence is getting listed in legal directories. In short, legal directories are databases…
Best Practices Guide for On-Page Optimization
On-page optimization is an important marketing tactic for your firm’s competitiveness. Without it, you’ll risk losing all visibility to users coming into your website from organic search. But succeed at it, and you’ll bring in a consistent return on investment.…
How To Get Backlinks For Your Website Using Google Searches
This video provides simple Google searches you can perform to find new link opportunities for your business including directories and sites that accept article submission.
How To Conquer Local SEO For Your Law Firm
Most law firms can benefit from establishing a local SEO strategy. If done successfully, you will increase your chances of appearing in search when someone nearby is looking for a lawyer. This means you can expect to rank highly for…
