Google Ads for Lawyers

Google Ads Management

PaperStreet is a certified Google Ads partner. We have helped law firms manage millions of dollars of Google Ads spending. Want to increase your firm’s leads, let us setup a Google Ads campaign today.

What are Google Ads?

Google Ads is the system for advertising on search and through their partner network. You pay each time your ad is clicked on and a user visits your website.

How does Google Ads for lawyers work?

In short, you bid on search terms. When your search term is queried, your ad is shown on Google. Clients click on the ad and visit your website. You can also do call-only campaigns where users only call your office. We can also do remarketing campaigns, where your ads follow a user around the web.

What are the steps for setting up a Google Ads account?

The first step is setting up a campaign. Inside of the initial campaign, we setup multiple AdGroups, upload a keyword phrase list, create various ads for testing, setup site extensions, schedule the time of ads, set a daily budget, and a lot of other items in our 100 step checklist.

What is the cost of Google Ads for a typical law firm?

Our clients spend anywhere from $500 to $20,000+ on Google Ads campaigns.  It all depends on their practice area, geographic reach, and number of keyword phrases they are advertising. On average most clients budget about $1,500 per month for Google Ads buy.

What types of legal practices areas do you help with?

We typically help law firms in the personal injury, criminal, and family law fields.  However, almost any firm can advertise.  We also help clients who practice in the areas of: business/corporate, real estate, probate, estate planning, tax, immigration, and more.

Every firm should have a remarketing campaign to keep the firm in the top of mind of their clients, colleagues and general public.  Most firms could also use a traditional text ad campaign too.

What are your results?

Our certified Google Ads experts, support law firms in a variety of locations.  You can view our results on our ppc page.

What are the management costs?

We typically budget $350 per month flat rate for Google Ads management. There may also be a small one-time setup fee to get the campaign started.

What is included in your setup and management?

You can see what is included in the setup and management on our pay-per-click page.

Key Benefits of Letting PaperStreet Help with Your Google Ads