The Importance of Google Reviews

As Google continues into integrate their services, your Google Plus account, your Google Authorship information and your Google Local (formerly known as Google Places) should all be tied together.

Moving up Local rankings through Reviews
Having said this, any review that posts into one of these accounts should reflect onto the other. Google is, thus, putting more value into positive reviews. Any positive review will then help the positivity of your listing and, in theory, assist in moving you up on local listings.

Getting Reviewed
This all beckons the question: how can you get reviews?
The easiest and most direct way is simple:

Just ask.

Start asking all your clients to leave a Google Review on your Local Page.

You can make it even easier for them by adding a link to your Google Local page on the Contact Page of your website. The easier you can make the process, the more likely your clients are to add the reviews. The more reviews (especially positive ones); the better.

Too good to be true
Just like offline life, if something sounds too good to be true, it usually is. This applies to Google Reviews as well. Completely stay away from fake reviews; avoid reviews that border on fake (i.e. I’m looking at you, family members) particularly if they just happen to be packed full of  the keywords within your SEO campaign.

We are sure that you are excellent at what you do for a living; just ask your happy clients to give you that online testimonial.

One Response to The Importance of Google Reviews

  1. Gyi Tsakalakis
    10:32 am on April 17th, 2013

    No doubt, reviews, especially those on Google+ a strong local search factors. In fact, Quantity of Native Google Places Reviews (w/text) came in the #7 spot on David Mihm’s last local search ranking factors survey.

    Unfortunately, a lot of lawyers are “screwing-up” their Google+ profiles (duplicate listings, spamming, fake reviews, etc).

    Once Google gets local straightened-out (which they’re in the process of doing), there a going to be a lot lawyers left in the “local ashes.”

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