How Google Wants You to Format Telephone Numbers for Mobile

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What is the Correct Way to Format Telephone Numbers for Mobile?

It’s no longer a secret that mobile conversions are rivaling desktop conversions. In the last year, Google made a huge update, dubbed “mobilegeddon” that stressed the importance of a mobile-friendly design. In May 2016, we are slated to see another version of that update.

In short, the importance of your mobile web design is only growing. At PaperStreet, we think it’s critical to have a well-designed and functioning mobile website. A big part of that goal is ensuring the phone number links correctly.

In order to do this we recommend the format below:


Google has written a page explaining the best practices for linking phone numbers, but the main points include:

  • Use the international dialing format
  • Disable auto-detection when necessary
  • Avoid using spaces and periods (ex: 954 523 2181 or 954.523.2181)

If Google says to do it, you probably should – and, on this point, we agree.

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