What You Need to Consider for Law Firm Photo Shoots

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When it comes to marketing your law firm, having professional photos of your team can make a big impact. A well-executed photo shoot can help you showcase your firm’s professionalism, personality, and expertise, while giving potential clients a sense of who they might be working with.

The photos you take can be used on your website, in your social media, in motion graphic videos and other promotional materials. As these can have a significant marketing impact, it’s important to take the time to plan for the details. Here are some tips for having a successful law firm photo shoot:

Choose the Right Photographer

Find a photographer who specializes in corporate photography or headshots. Look for someone with experience working with law firms or other professional services, and ask to see samples of their work.

Consider the Tone You Want to Set

Think about the tone you want to convey in your photos. Do you want to come across as formal and serious, or more approachable and friendly? At PaperStreet, we’re seeing a growing number of law firms choosing more informal photo options. Informal doesn’t have to mean unprofessional — it can simply mean business casual and shots that are less staged.

You Don’t Have to Play It Safe with Your Location

Some firms opt for traditional, formal locations like their office or a courthouse, while others choose more relaxed settings. Shots of your office are typically a good idea in order to give potential clients a preview of your setting. That said, it can provide more a community connection to have some of your attorneys in locations around your city.

Plan Your Outfits as a Team

The clothing you and your team wear in the photos can also make a big difference. Stick to professional attire, but consider adding some personality with accessories or pops of color. Make sure everyone on the team is on the same page about what to wear. It could be a great opportunity to create some branded attire such as collared shirts or hats and tees, depending on the tone of your shoot.

Prepare Your Team

Provide them with an idea of what to expect and any necessary information about the location or outfits. Consider having a makeup artist or hair stylist on hand to help your team look their best.

Be Flexible

On the day of the photo shoot, be prepared to be flexible. Stay open to new ideas and be willing to adjust your plans as needed.

A successful law firm photo shoot takes some planning and preparation, but it can be a great way to showcase your firm and team. By choosing the right photographer, location, outfits, and tone, and preparing your team for the day, you can create photos that will make a positive impression on potential clients.

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