Do Not Submit! Get Creative with Contact Form Button Text

Get Creative, People

Almost all law firm websites have contact forms. Most use the word “submit” as the form button. It is easy, lazy, and often the default when coding, but it is WRONG. So, so wrong.

Conversion rates actually increase if you use other terminology for the button text. According to Hubspot, you can increase your conversion rate by simply changing the text of the button, which is really easy to do.

So, what should you change to? Here are some quick tips for text you can use instead:

Alternative Contact Form Button Text

Contact Now
Free Consultation
Begin Inquiry
Free, No Obligation Consultation
Get Help Now
Grow your Business
Apply Now
Free Case Evaluation
Get Started Today
Do I Qualify?
Talk to Us

Alternative to “Download” or “Submit”

Download ___ Now (when offering a free download)
Get the _______ Now (download)
Get the Free ______ Guide
Access Now

Alternative to Online Services or Products Button Text

Free Registration
Create Account
Start my Free Trial
Start my Trial
Create an Account
Sign Up for _____.
Sign Up!
Try the New ________.

Alternative Newsletter Submit Button

Subscribe
Subscribe Now
Get Helpful Advice
Receive Tips Weekly
Keep up To Date
Get Notified

The key, of course, is your button needs to stand out and look like a button. If you do that, you can call the button anything you want and increase conversions – yes, it really is that easy.

Do you have other ideas? Leave your ideas in the comments (where it says Post Comment, instead of submit, ha!).

Need Further Assistance?

At PaperStreet, we specialize in creating custom web designs that help law firms stand out and grow their practice. With our proven strategies and industry expertise, we ensure your website not only looks great but also drives real results. Ready to elevate your firm’s online presence?