Law Firm Pricing Guide for Branding, Logos, Brochures & Corporate Identity
By Robin on May 6, 2024 in Content Content Marketing & Promotion
One of the most frequent questions we get at PaperStreet is about the cost and process of creating a brand. “Brand” can encompass many different elements, and this article will serve as a guide to provide an overview of our pricing for branding, logos, brochures, and corporate identity services. Please note that this post contains starting prices in 2024 and may vary depending on the specific requirements of your project.
Core Branding Principles
- Define Your Purpose: What is your company’s value? What do you stand for? What separates you from your competitors? What is your brand proposition? What problems do you solve for your clients? These will help you define your brand, and the exercise will help evaluate what should be a priority in your brand.
- Understand Your Audience: What demographics make up your audience? What does your SWOT Analysis (Strengths, Weaknesses, Opportunities & Threats) look like? Understanding your value proposition and your audience’s demographics will help establish what your brand needs and how that should be reflected when designing it.
- Competitors: When going through this process, it’s very important to analyze your competitors’ branding strategies. Identify the elements that make you different from them. See where they succeeded and fell short in delivering their value through their brand. You can learn a great deal from people who have gone through the process before, especially peers.
- Unique Brand Identity: Your brand identity should be crafted from the visual elements (logo, colors, typography, symbols, imagery, taglines, and slogans). These elements need to reflect your company’s personality and purpose. They will all give your users a peek into what makes you unique and how you can best serve their needs.
- Brand Message: When developing your message, slogan, or tagline, you need to tell a compelling story. This story should be short and poignant. People want to understand your purpose, values, and brand propositions. These messages should have a powerful and memorable delivery. Most importantly, they should resonate and last. Make sure it’s memorable.
- Online Presence: It goes without saying, but once you have established a brand, ensure it’s consistent across all digital platforms. This includes your website, social media, newsletters, advertisements, and all offline efforts (TV, radio, billboards, signage, events, etc). Consistency is crucial in having a successful brand.
- Analyze and Adapt: It’s very important to look at your brand regularly. How do our clients and users perceive it in the market? Does it still resonate with your message after 1 year, 3 years, or 5 years? Your brand should be an extension of your company values. Make sure it aligns as you build your business.
- Protect Your Brand: As with all unique pieces of work, consider trademarking your brand. This helps protect from any infringement or fraud. Naturally, people will want to copy a powerful brand and message. Ensure your hard work is protected over time.
As such, the brand becomes more than just a logo, imagery, and words. It defines what makes your company unique and is an extension of your personality. It should provide insight into what it’s like working with you. The brand should reflect the reputation and prowess of the business. The ultimate goal is to have a memorable brand with just a word or symbol. Below are elements of a good brand.
Branding for a Law Firm
A full brand encompasses a logo, powerful messages, and imagery that unify what you want to communicate to your clients and website users. In order to brand your firm in a unique manner, we brainstorm rotating slides for the home page, tagline writing, photography research, and the creation of the slides, which are included. The following are the key deliverables:
- Logo Creation:
- Six (6) initial logo concepts
- Three (3) rounds of revisions are included for logos
- Two (2) week timeframe (contingent on feedback)
- Discovery phase of branding brief, kick-off, and research
- Creation of final logo files and printer-ready artwork. Printers to use PaperStreet’s templates for all files
- Color Guide & Logo Package includes file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white)
- Consultation with client and scheduled creative time
- Taglines and Slogans:
- The creative team will research image and message ideas to fit with your logo, imagery, colors, font, and overall branding
- Our team will generate creative copywriting for 10 to 12 message ideas
- Client feedback is required within two (2) weeks of delivery
- A slide message may include one or a combination of the following:
- Bolded two or three-word message
- A sentence
- A main short message and a secondary sentence
- Photography research and ideas
- Custom photoshoots
- Stock photos other than the stock images we pull
- Custom illustrations or artwork
- Finalization of key messages and corresponding images with an optional call to action
Budgets for a Law Firm Brand
Researching online, you can expect to pay between $750 and $20,000 for a brand for your law firm. At the low end, you will work directly with a freelancer to set up your logo, taglines, and brand. At the high end, you will work with an ad agency.
At PaperStreet, our budgets for branding a firm can range from $1,000 to $5,000. Given our 20+ years of experience working with the legal community and award-winning designs, we are the best choice for creating a unique and creative brand for your law firm.
Logo Design for a Law Firm
Brands evolve around a good logo design. A lot of planning and exploration goes into creating a logo. It can be as simple as good typography, but a great logo will encompass symbols, a wordmark, and or a lettermark. A logo should achieve one simple rule: be memorable and distinctive. Depending on how extensive you want the work to be, packages can vary with time, concepts, and revisions. The following are our different logo design packages and deliverables:
Plus Logo Design: Ideal for clients who have an idea of what they want.
- This package is meant for wordmarks, refreshes, and typographic logos.
- Three (3) initial logo concepts based on a detailed idea from the brainstorming meeting.
- Two (2) week timeframe.
- Color Guide & Logo Package includes file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white).
Custom Logo Design: Ideal for clients who need us to show multiple options and explore a few different routes.
- This package is meant for logos that combine wordmarks, icons, and artwork utilizing initials.
- Six (6) initial logo concepts and Three (3) rounds of revisions.
- Three (3) week timeframe (contingent on feedback)
- Color Guide & Logo Package includes file formats: (GIF, JPG, PNG, TIFF & EPS in color, black & white).
- View examples on our portfolio.
Corporate Identity: This package includes Business Card, A10 envelope, 1st-page letterhead template (and optional second-page template).
- Two (2) rounds of revisions on corporate identity designs
- Creation of final corporate identity files and printer-ready artwork.
- Corporate ID files are provided to the printer of your choice. Printers use PaperStreet’s templates for files.
Brand Usage Guidelines: We will create a full Brand Book for logo and Brand usage that includes:
- Firm Page (about the firm paragraph)
- Logo usage
- Acceptable Logo variations
- Construction Lines
- Color palettes in CMYK, RGB, Pantone, and Hex
- Logos on colored backgrounds
- Unacceptable logo usages
- Typography/Fonts
- Tagline usage (if applicable to the logo)
- Application examples (if applicable to their Corporate ID, brochure snapshots)
Budgets for a Law Firm Logo
In researching online you can expect to pay between $250 and $5000 for a logo for your law firm. In the $250 range, you are going to get quick freelance work, Fivr, or some other amateur logo site. You may end up with a good logo, but you also just may waste time and money. While you always have extremes at either end, a typical logo design will probably run anywhere from $750 to $3,000.
At PaperStreet, our budget for custom logo design can range from $1,500 to $3,000. We also include a free template logo with any website. Given our 20+ years of experience in working with the legal community and award-winning designs, we are the best choice to get a unique and creative brand for your law firm.
Brochure Design for a Law Firm
As we all live in a digital age, the need for electronic (and printed) brochures has become increasingly demanding. A proper brochure is a great calling card for your potential clients, vendors, and peers to remember your firm and distinct value proposition. We choose to create packages around what our clients need. Instead of a pure hourly rate, where services can balloon, we believe it is a fair price for top-tier work. Our law firm brochure deliverables include:
Insert for Brochure / Pocket Folder
- One (1) week turnaround (contingent on feedback)
- 1 Page Insert 8.5 x 11
- Six (6) hours of brochure insert work
- Two (2) rounds of revisions
Brochure (4pg) Combo
- Two (2) week turnaround (contingent on feedback)
- 9 x 12 Folder and Brochure
- Thirteen (13) hours of folder & brochure design
- Two (2) rounds of revisions
Pocket Folder/Brochure (8pg) Combo
- Two (2) week turnaround (contingent on feedback)
- 9 x 12 Folder and Brochure
- Fifteen (15) hours of folder & brochure design
- Two (2) rounds of revisions
Pocket Folder
- One (1) week turnaround (contingent on feedback)
- 9 x 12 Folder with business card slits
- Five (5) hours of folder design
- Two (2) rounds of revisions
Trifold Brochure
- Two (2) week turnaround (contingent on feedback)
- 9 x 12 Folder and Brochure
- Ten (10) hours of brochure design
- Two (2) rounds of revisions
Additional Services
- Full Ad Design: This is dependent on specifications, but we have created ads for magazines, books, online platforms, and much more.
- Whitepapers, E-Books, Reports, and Holiday Cards: We have created some outstanding designs for these materials. This can be a single card or up to a hundred-page report.
Budgets for a Law Firm Brochure:
When researching online, you can expect to pay between $1,500 and $7,500 for a brochure for your law firm. On the lower end, you will get freelance work, and on the upper end, you will get high-end agency work.
At PaperStreet, our firm branding budgets can range from $2,000 to $3,500. Given our 20+ years of experience working with the legal community on brochure design, we are certain we can write the copy, design, project manage, and create the perfect brochure.
Corporate Identity for Law Firms
Corporate identity encompasses the design elements that distinguish a company from its competitors and help to communicate its values, personality, and purpose to its audience. Corporate identity is an essential component of brand identity and outlines your brand on your printed and online collateral. At PaperStreet, we include letterhead, envelope, and business card templates as part of your corporate identity. We further customize this for clients as they may want to add a PowerPoint pitch deck or other digital materials to their corporate identity.
Budgets for Law Firm Corporate Identity
When researching online, you can expect to pay between $750 and $2,500 for a corporate identity for your law firm. On the lower end, you will get freelance work; on the upper end, you will get high-end agency work.
At PaperStreet, our firm branding budgets can range from $1,000 to $2,000. Given our 20+ years of experience working with the legal community on corporate identity design, we are certain we can write the copy, design, project manage, and create the perfect brochure.
Contact Our Law Firm Branding Experts Today
If you would like to discuss anything brand-related, please reach out today. At PaperStreet, we provide free analysis and guidance on what makes a company stand out.
