Raising the Bar: An Internet Marketing Blog for Lawyers.

Blogging on Law Firm, Professionals and Business Web Design

AllisonThe Different Types of Home Page Content

Choosing a Home Page Style Your home page content is an important – if not the most important – aspect of your website. It is the first branded piece that users will see. It should reflect your firm values and…

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Peter BoydMake Users Happy: Increase Your Website Load Time

Increasing the load time of your website is one the easiest (and fastest) updates you can make and it will render immediate results. Faster load times mean decreased bounce rates and higher user engagement. We find that after just three…

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SallyFlorida Bar Rules About Website Stock Imagery

Custom photography can be expensive and the high-end look it creates isn’t always the goal of every law firm. So, many legal professionals with budget in mind default to using stock imagery on their website. These images will often appear…

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JillianAwesome Chrome Apps Test Responsive Designs

It continues to be increasingly difficult to check responsive designs on the many screen sizes and resolutions that exist (and it’s not getting any easier). At PaperStreet, we created an entire department to help the elements and functionality of web…

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Robin TidrickPhone Inquiry Logging: How to Track New Client Phone Calls

Marketing & Conversion Data: You Need Both to Formulate a Marketing Plan That Works Tracking your inquiries is absolutely critical in order to understand if your marketing is actually helping your business. Without accurate¬†analytics, you’re like a blind painter –…

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