Raising the Bar: An Internet Marketing Blog for Lawyers.

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AllisonThe Obligatory December “Best of the Year” List

Every year we get a recap of the best _____[fill in the blank]_____, usually weeks before the year ends. It started particularly early this year, so we kept a list of the interesting ones. The links below recap 2014, mostly…

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Ashley Albert13 Things About Social Media You Didn’t Know

The majority of social media users understand the basic idea of posting and conversing with others, however there are numerous additional things that can be done beyond that. We’ve compiled a list of interesting items you may want to check…

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paperstreetAn Excerise in Establishing Core Differences

Summarizing Your Services in a Simple Sentence It is a good practice to be able to verbalize what you do in a simple sentence. Not only does it come in handy ay holiday parties — you know, when people you…

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Peter BoydPaperStreet Holiday Party 2014 – Ugly Sweaters, Gifts & Meat

It is – indeed – a wonderful time of year. PaperStreet celebrated the holiday season last night with our families at a local steak house (we are all currently in food comas). Before the festivities we celebrated in-house with an ugly…

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Peter BoydThe Future of Law Firm Websites in 2015: It’s All About Content

Generation Me Has Had Better Days - 2015 is All About Content Me. Me. Me. No. No. No. Law firm websites have screamed “me” for years, actually decades.  Content was (and for some is) all about the firm, what they did and who…

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