Category Archives: Internet Marketing

Podcast: How to Set the Proper Budget for an SEO Campaign

At PaperStreet, we’re quick to tell our clients how effective a search engine optimization (SEO) campaign can be. With keyword research, content optimization, blogging, technical work and link-building, it’s also one of the most well-rounded marketing techniques. That said, SEO…


Understanding “SERP Volatility” & How to Preserve Your Site’s Rankings

Ever wonder why your site may rank highly one week and plummet the next? Factors such as your competitor’s efforts play a role in those shifts, but it’s important to understand all of the elements connected to “SERP Volatility.” SERP…


Alex portraitThe Power of Partnership: How Communication is Key for Law Firm Internet Marketing Success

Having a strong online presence is essential for law firms when it comes to connecting with potential clients. Within the legal industry, this digital exposure is imperative, as it plays a direct role in determining a firm’s ability to attract…


Alex portraitHow to Identify Spam from Law Firm “Marketing Agencies”

Spam has been around since email was invented. The first spam marketing was bulk lists with the same message.  Now AI is taking over. These messages are a bit more crafty and targeted. They are technically one-to-one emails that are…


Law Firm Name Change Checklist: Tips for What Do if You Have a Name Change or a Partner Leaves

So your firm is changing names or a partner has left?  We can help.  Here is our guide of everything that needs to happen to make sure the name change goes smoothly.  Checklist Tips & Questions 


Alex portraitVirtual Offices and Google: These Two Don’t Mix

Many law firms are looking for cost-effective options for their law office space needs. Virtual offices like Regus (now IWG) and Davinci Virtual are popular because they are easy to set up and affordable. In the world of law firm…


David portraitUpcoming Digital Marketing Trends to Expect in 2024

Between Google core and algorithm updates as well as the increased marketing efforts of your competitors, business and law firm marketing strategies rarely stay stagnant. It’s critical to keep an eye on marketing news – in addition to simply perusing…


Citations Your Law Firm Needs for 2024

Local and legal citations can often be overlooked, but they are the base of an effective link building strategy for any law firm looking to level up their rankings. Let’s take a look at the top citations you need to…


Chelsea portraitSpam Alert! Facebook Page Deletion Messages

It starts like any other day. You login to your company Facebook page to take a peek at some new post likes and have a message alert. Is it a new potential client with a question? No, it’s Facebook and…


Choosing the Best Settings for Your Law Firm PPC Account

One of the main benefits of advertising your firm on Google Ads or any other paid search platform is control. You choose when your ads can show, in what locations your ad can show, and what practice area focus the…


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