Instant Results, More Clients. Pay Per Click Works - and Fast.
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Law Firm Web Design, Internet Marketing, Branding & Content. Over 600+ HAPPY CLIENTS worldwide.

Pay Per Click For Law Firms, Professionals & Businesses

About Pay Per Click (PPC)

Our PPC services include the following:

  • Control - You determine where you listings appear based on how much you bid;
  • Distribution - Your ad will be put on Google, AOL, Yahoo!, MSN, Ask and more;
  • ROI - You only pay when a customer clicks on your ad listing;
  • Reach - Reach over 95% of all Internet users; and
  • Landing Pages - This is key. Do you direct users to your home page, or do you customize individual landing pages?
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Clients Love Us

"In just a short period of time, the volume of web traffic we are seeing has increased several hundred percent. More importantly, both the volume and quality of calls has jumped. Their focus on law firms, high degree of professionalism and follow-through, and commitment to doing the necessary quantitative research to effectively design and manage the marketing campaign is exactly what we needed."

Key Benefits

  1. Instant Measurable Traffic for your Website

    Pay Per Click campaigns can be online in just a few days. This means your law firm is instantly getting qualified traffic and leads. PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions.

  2. Make Your Life Easier

    We do the research, create the strategy, write the ads and set up the campaigns for a one-time, flat fee. All you pay for is the actual advertising cost and a maintenance fee on the account.

  3. Smart Strategy Saves Money

    We saved one firm $100,000 in their first year of PPC services with us by identifying unnecessary and unhelpful phrases. PPC strategy is as important as execution.


Featured Pay Per Click Portfolio:

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Case Studies

Campaign Boosts Business, Cuts Costs

Schlanger & Schlanger

Firm: Schlanger & Schlanger

Website: newyorkconsumerprotection.com

Summary: In the competitive arena of consumer law in the New York area, we were able to increase website traffic by setting up an ad group and related landing pages that capitalize on the traffic of searches based on his adversaries' names, an area his competitors had not tapped into. Our campaign drove so much new business that the firm was able to cut its PPC budget significantly and still exceed goals.

Results:

  • Average cost per click: $2.22
  • Average cost per web lead (not including phone leads): $157
  • Average position: 1.9

Personal Injury Sister Sites

Searcy, Denney, Scarola, Barnhart & Shipley

Firm: Searcy, Denney, Scarola, Barnhart & Shipley

Website: searcylaw.com

Summary: Personal injury is the most competitive area of Pay Per Click marketing for lawyers. By setting up individual targeted campaigns with related sister sites for each separate personal injury topic, we were able to increase the quality score and drive down the cost per click.

Results:

  • Average cost per click: $3.70
  • Average cost per web lead (not including phone leads): $240
  • Average position: 2

Money Saved and Money Earned

The Law Offices of Adrian Philip Thomas

Firm: The Law Offices of Adrian Philip Thomas

Website: florida-probate-lawyer.com

Summary: We saved this probate firm more than $10,000 a month (compared to their old web company) by modifying their AdGroups, keyword phrases, advertisements and landing pages. Through our efforts, not only did we save money but we actually increased inquiries. The firm is now in the top 2 spots for every major keyword related to probate law, estate law, estate planning, trust law and will law.


Features of Pay-Per-Click

  • Targeted Advertising

    With pay per click marketing you are reaching the most precise target market available to any business - potential clients who are searching for what you offer!

  • Instant Rankings

    Get instant results with a paid search engine advertising program designed and managed by PaperStreet for your optimal return on investment.

  • Dynamic Ads

    Our ads will optimize your click-thru ratio by dynamically incorporating your keywords and creatively conveying your unique value to visitors.

  • Landing Page Keyword Strategy

    We will help your company choose keywords to place in the Meta tags and text of your page and consult with you on any new pages that are need to optimize your pay-per-click campaign performance.

  • Quality Score

    Did you know that every PPC advertiser's cost depends on their unique quality score? We will work with you to optimize your quality score so that you can get the best search engine positions for the least amount of money.

  • Keyword Research

    We will see which keyword phrases will be more effective by looking at past searches. The key to any campaign is finding the correct keywords to target: the ones that bring in the most traffic, at the least cost, that best converts to clients.

  • Maintenance

    Your paid placement rankings will change constantly. On a monthly basis we will edit your campaign settings to make sure the ads are appropriately set up for top rankings for maximum performance.

  • Monthly Reporting

    Each month we will provide you a comprehensive report showing you all of the work done to keep your campaign at peak performance, including a monthly comparison of leads, clicks and cost.


Monthly Maintenance Includes:

  • Ongoing Campaign Optimization
  • Ad Performance Review
  • Keyword Performance Review
  • Google Analytics Statistical Tracking
  • Comprehensive Monthly Reporting
  • Lead Tracking
  • Day Parting Strategies
  • Geographical Targeting
  • Monitoring of New Keyword Opportunities
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