Our PPC services include the following:
Monthly maintenance includes but is not limited to:
Pay Per Click campaigns can be online in just a few days. This means your law firm is instantly getting qualified traffic and leads. PaperStreet tracks all campaigns' impressions, clicks and - most importantly - conversions.
We do the research, create the strategy, write the ads and set up the campaigns for a one-time, flat fee. All you pay for is the actual advertising cost and a maintenance fee on the account.
We saved one firm $100,000 in their first year of PPC services with us by identifying unnecessary and unhelpful phrases. PPC strategy is as important as execution.
"In just a short period of time, the volume of web traffic we are seeing has increased several hundred percent. More importantly, both the volume and quality of calls has jumped. Their focus on law firms, high degree of professionalism and follow-through, and commitment to doing the necessary quantitative research to effectively design and manage the marketing campaign is exactly what we needed."
Firm: Schlanger & Schlanger
Website: newyorkconsumerprotection.com
Summary: In the competitive arena of consumer law in the New York area, we were able to increase website traffic by setting up an ad group and related landing pages that capitalize on the traffic of searches based on his adversaries' names, an area his competitors had not tapped into. Our campaign drove so much new business that the firm was able to cut its PPC budget significantly and still exceed goals.
Results:
Firm: Searcy, Denney, Scarola, Barnhart & Shipley
Website: searcylaw.com
Summary: Personal injury is the most competitive area of Pay Per Click marketing for lawyers. By setting up individual targeted campaigns with related sister sites for each separate personal injury topic, we were able to increase the quality score and drive down the cost per click.
Results:
Firm: The Law Offices of Adrian Philip Thomas
Website: florida-probate-lawyer.com
Summary: We saved this probate firm more than $10,000 a month (compared to their old web company) by modifying their AdGroups, keyword phrases, advertisements and landing pages. Through our efforts, not only did we save money but we actually increased inquiries. The firm is now in the top 2 spots for every major keyword related to probate law, estate law, estate planning, trust law and will law.
With pay per click marketing you are reaching the most precise target market available to any business - potential clients who are searching for what you offer!
Get instant results with a paid search engine advertising program designed and managed by PaperStreet for your optimal return on investment.
Our ads will optimize your click-thru ratio by dynamically incorporating your keywords and creatively conveying your unique value to visitors.
We will help your company choose keywords to place in the Meta tags and text of your page and consult with you on any new pages that are need to optimize your pay-per-click campaign performance.
Did you know that every PPC advertiser's cost depends on their unique quality score? We will work with you to optimize your quality score so that you can get the best search engine positions for the least amount of money.
We will see which keyword phrases will be more effective by looking at past searches. The key to any campaign is finding the correct keywords to target: the ones that bring in the most traffic, at the least cost, that best converts to clients.
Your paid placement rankings will change constantly. On a monthly basis we will edit your campaign settings to make sure the ads are appropriately set up for top rankings for maximum performance.
Each month we will provide you a comprehensive report showing you all of the work done to keep your campaign at peak performance, including a monthly comparison of leads, clicks and cost.