Local Service Ads FAQs
The ads are shown using a bidding method similar to the one used on Google Ads, with the noticeable difference that the bidding is pay-per-lead instead of pay-per-click. As with Google Ads, firms who put more money into their local services ads, either in budget or in bid, are likely to get more leads. Even so, a firm can still get leads without having to go to extremes. It all depends on what your firm is looking to get out of the program.
If the potential client does not select a firm based on credentials and information on the website, how do they know if they are getting the right firm for them?
The ads themselves will show information like Google review ratings and years of experience for the firm. When clicking through on a local service ad, users are taken to a page on Google that shows information on the firm and any form of contact that has been selected for the LSA. This page is similar in appearance to a Google My Business listing.
Yes and no. It is not a third-party service, as the ads are run through Google directly, but the local service ads will appear above any other PPC ads on the search results.
This is still a growing service with Google, but we have seen many firms across the country opting into local service ads. Depending on the competition level in the area, we have seen as few as two to five or as many as 50 or more firms using LSAs.
To be clear, we aren’t. While they can run on their own, local service ads do not offer the level of control in targeting that you have with traditional PPC and Google ads, so they represent more of a complement than a replacement. If you don’t have PPC with PaperStreet, LSAs can be a great starting point to dip your toe into the paid search waters. For existing PPC clients, they offer an opportunity to increase your presence and visibility in search results while also bringing in more potential clients.
If this started over the Summer of 2020 for law firms, why are local service ads only now being offered by PaperStreet as of late Fall 2020?
Quite simply, because we wanted it to be done right, not fast. We spent that time researching, testing, and working with Google to make sure we are able to offer a service that meets the quality standards that PaperStreet has been providing for nearly two decades.
Case Studies
Local Service Ads by PaperStreet
Learn how your firm can benefit from local service ads.
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