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No doubt social media is hot. But how much of it is hype?
We advise any business that wishes to expand its client base or establish its brand to get involved with social media. Yes, there is some hoopla afoot - setting up a Twitter account will not magically cause unicorns and rainbows to sprout from your profit margins. But social media proves its worth with measurable results on a daily basis.
Law firms not only attract followers and potential clients on social media, but this interest acts as a vote in the firm's favor - a vote that search engines can factor into website rankings, resulting in even more clients. PaperStreet shows you how to get social:
Make sure your brand is everywhere. Search engines increasingly use social media indicators in their ranking algorithms.
Connect with potential clients on Facebook, Twitter and LinkedIn. Build authority as you build a following.
Get to know what people are saying about your business, practice or area in general. Improve your customer service.
"I have seen tremendous results from the site. From the small investment I made to have the site built, I have more than tripled that money from new criminal matters in the last six weeks. I average three new calls, five email inquiries and one new case per week."
Firm: Lakelaw, a Chicago bankruptcy law firm.
Challenge: The firm wanted to use social media to market itself -- only to learn that another party had already claimed the "Lakelaw" name on Twitter.
Solution: PaperStreet advised the firm on how to obtain the name for its own use based on prior experience from a similar matter. After Lakelaw successfully obtained the name, PaperStreet set up the firm's accounts for Twitter, Facebook and LinkedIn and integrated the accounts with the firm's website. The firm quickly gained a following.
Lessons Learned: Firms that ignore or delay use of social media may face having their name and brand co-opted by others. At a bare minimum, firms should claim and set up accounts on Twitter, Facebook and LinkedIn.
We set up your Twitter account and profile and get you started.
We can get biographies on LinkedIn set up for the entire firm.
We set up your law firm profile on Facebook.
We help educate you on proper online etiquette.
We help consult with you on big ideas to enhance your message.
We keep up on the latest technology and help you select tools to manage all your accounts from one interface.