Countless times clients have asked in a panic, “Can you please send my logo over to our printer in a “vector’ format? I have no idea what this means!”" Or, we need to request a client’s existing logo for our design work, only to receive a rasterized file format that doesn’t allow us to use it with unlimited creativity.
This article is a guide to vector formats (a.k.a. EPS files), explaining what they are and why you should use them for your firm or company logo. We also have written another reference article on other file formats if you want to know more: http://www.paperstreet.com/blog/2885.
What is the definition of Vector Graphic?
According to Wikipedia: “Vector graphics files store the lines, shapes and colors that make up an image as mathematical formulae.” They are also known as EPS files.
Have you heard of Adobe Illustrator? It’s the way to do it.
A vector graphics program (like Adobe Illustrator) uses these mathematical formulae to construct the screen image, building the best quality image possible. The mathematical formulae determine where the dots that make up the image should be placed for the best results when displaying the image.
Should you care about resizing your logo? Yes, all logos can be on a billboard.
Since these formulae can produce an image scalable to any size and detail, the quality of the vector image is limited only by the resolution of the display. The file size of vector data generating the image stays the same.” For example, printing vector images on paper will usually give a sharper, higher resolution output than displaying them on a screen, but they use exactly the same vector data file.
Why Should I have my Logo in Vector Format?
- We can manipulate it better and have more creative options;
- We can separate it from the background and pull apart elements;
- We can edit the colors;
- We can use it on stationery designs;
- We can use it for other print materials, including brochures, direct-mail pieces, and other print materials;
- The colors can be set up to be printed consistently from any commercial printer;
- It can scale to fit a billboard and won’t lose quality; and
- It can be created in outlines so the font never loads differently.
What if I have a logo but it is not Vector?
In most cases we can trace and recreate your existing logo in vector format. Typically we can recreate a logo in 1 to 2 hours of work ($150 to $300 depending on the logo).