Raising the Bar: An Internet Marketing Blog for Lawyers.

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Author Archives: Peter Boyd

Peter BoydHow to Get Your Law Firm to Blog

We know from working with clients that one of the biggest Internet marketing hurdles is blog maintenance. It’s easy to be excited about the blog immediately following the launch of your new website, but what about after?

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Peter BoydQuoted in the News? Get the Most Out of the Free Press

For decades, journalists have turned to lawyers when a local story breaks that has a legal angle. So, when you snag the interview and the article is published what do you do?

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Peter BoydHow to Build a Rock Climbing Wall for Kids in the Garage

My wife and I decided to build a rock climbing wall for the kids (technically a bouldering wall). It was a fun project that I thought was worth sharing even though it has nothing to do with law firm marketing.…

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Peter BoydHow Domains, Name Servers, DNS and Websites Work

The first step in getting a website live is to secure a domain name. The real internet runs on IP addresses such as 209.114.48.22. A domain name is simply a friendly name such as paperstreet.com so that we do not have to remember that long IP address.

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Peter BoydLaw Firm Best Practice Guidelines for a Name, Address, Phone or Domain Name Change

If your firm is moving locations, adding a partner, switching phone numbers or going with a new domain name, then there is work that needs to be done. Why Should You Update the Information Online? For accurate information and rankings,…

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