Recently, PaperStreet was tasked with redesigning a website for Bloom Legal geared toward traffic ticket law in the New Orleans area. The website, nolatix.com, was doing well for a small site, but needed to increase page views, decrease the bounce rate and draw more visitors.
PaperStreet accomplished all of these goals within two weeks of launching the new redesign. In order to track our success, we took a two – week sample from Google Analytics before we launched the new site, and a two- week sample from Google Analytics two weeks after launching the site.
Key Stats from PaperStreet’s Successful Website Redesign
Visits Before: 58
Visits After: 140
Unique Visitors Before: 52
Unique Visitors After: 78
Page Views Before: 98
Page Views After: 546
Pages / Visit Before: 1.69
Pages / Visit After: 3.90
Average Visit Duration Before: 00:02:29
Average Visit Duration After: 00:04:30
Bounce Rate Before: 72.41%
Bounce Rate After: 66.43%
It is clear to see from the statistics above that the redesign of the site was a success. More unique visitors, more page views, more pages per visit, longer duration each visit and a lower bounce rate – what more could you ask for?
View of the Newly Redesigned Site
Google Analytics Two – Week Summary Pre-Redesign
Google Analytics Two- Week Summary Post-Redesign
How Can PaperStreet Web Design Help My Firm?
If you are interested in how PaperStreet can help you improve your law firm website, please contact us today for a free consultation and evaluation.