Follow Our Proven Process. Designed for Efficiency.

Custom Web Design Process (Building A House Analogy)

1. Becoming a Client (Let's Get Started!)

  1. Getting Started - Contract & Payment
  2. Creative Brief - Plan Your Goals
  3. Client Interview Call, Meet the Team & Learn Our Process

2. Usability Planning (Laying The Foundation)

  1. Site Structure - Outline Site Pages & Content
  2. Technology - Discuss Functionality
  3. SEO Planning - Determine Key Words & Goals (if applicable)

3. Creative Brainstorming (Drawing The Blueprints & Selecting Decor)

  1. Wireframe & Moodboard - Draw Outline & Define Style
  2. Message - Plan Taglines, Slogans & Calls To Action
  3. Imagery - Photo Ideas & Animation Tactics

4. Concept Presentation (Revealing The Architecture & Design)

  1. Design Home Page Concept
  2. Home Page Concept Review, Revisions
  3. Home Page Approval

5. Subpage Layouts (Finalizing The Rooms In The House)

  1. Review Original Site Structure
  2. Discuss Options for Layouts - Define The Details
  3. Design Sub Pages
  4. Sub Pages Review, Revisions
  5. Sub Pages Approval

6. Content Writing & Submission (Pick Out The Furniture)

  1. Client Provides Website Content or Contracts for PaperStreet Writing/Editing
  2. Content Audit Against Site Structure, SEO Edit (if applicable)
  3. Content Review, Revisions
  4. Final Client Approval for Placement on Website

7. Development (General Contractor Build)

  1. Build Site - Slice, Code & Test
  2. Photography Integration
  3. SEO Integration

8. Site Review (Inspection & Walk Through)

  1. Client Review - Examine Every Page & Detail
  2. Punch List - One List of Revisions Please!
  3. Resubmit for Final Approval

9. Final Testing & Launch (Move Into Your New House!)

  1. Client Approval To Launch
  2. Final Internal Test
  3. Launch!
View Web Design Portfolio

Search Engine Optimization Process

1. Strategy to Plan for Results

This is where we plan out the campaign to target the correct keyword phrases.

  • Research Effective Keyword Phrases
  • Advise on Domain Selection and Redirects

2. Site Optimization to Perfect Website Architecture

Generally, this is one-time, setup work that needs occasional revisions. It accounts for about 30% of our SEO success formula. Below is just a sample of our 50+ step checklist. Contact us today for more details on everything we include for on-site optimization, link building and analysis.

General Optimization

  • Revise title tags on top of web browser
  • Revise tags to fit industry standards

Architecture

  • Update keyword phrases in footer of website to match SEO campaign
  • Make sure website has proper internal links
  • Ensure images are tagged to be read properly by search engines
  • Remove redundant “splash” entry pages

Spam check

  • No hidden text
  • No keyword stuffing
  • No redirect tags or doorway pages - techniques meant to fool search engines
  • No design elements that look good but hurt rankings  - lots of Flash, etc.

Domain Redirections

  • Make sure all traffic is driven to properly chosen domain name and pages.

Technical Modifications

  • SEO friendly URLs
  • Use files that ensure site ranks and redirects properly

Site Build Modification

  • Organize coding documents
  • Create list of pages for entire site
  • Install Google Analytics, a tracking tool that gives you statistics about site visitors
  • Integration of all social media accounts

Content Editing/Writing

  • Guidelines sent to client to write content (or client contracts for writing services)
  • Check pyramid structure of the website and content
  • Check body text, no keyword stuffing
  • Insert internal links with keywords
  • Include contact info
  • Check that bio profiles are fully rounded out
  • Blog posts and press releases created
  • Content edited for SEO

3. Link Campaign to Increase Authority

This is reoccurring work done on a monthly basis. It accounts for about 70% of our SEO success formula. Listed below are the general categories of link building that we conduct.

  • Link building
  • Local Submission and Setup
  • Submission of website to gallery and directory sites
  • Link partner research and analysis
  • Press release submission
  • Article submission
  • Social media integration and submission

4. Analyzing the Campaign to Improve Results

We work with your company monthly to improve your campaign.

Monthly reports of rankings

  • Monthly reports of web traffic
  • Re-optimization of text and tags, if needed
  • Monthly consultation, research or education
  • Free SEO website audit every 6 months
Learn More About Our Results

Mobile Site Design Process

1. Becoming a Client (Laying The Foundation)

  1. Getting Started - Contract & Payment
  2. Creative Brief - Plan Your Goals

2. Creative Brainstorming (Drawing The Blueprints & Selecting Decor)

  1. Wireframe - Draw Outline & Define Style 
  2. Message & Imagery - Review Existing Site for Branding

3. Concept Presentation (Architecture & Design)

  1. Design Home Page and Subpage Concept
  2. Concept Review, Revisions
  3. Concept Approval

4. Development (General Contractor Build)

  1. Build Site and Test (CSS/HTML/PHP)
  2. Browser Testing/Mobile Detection Script - Ensuring Mobile Devices Default to new Mobile Site

5. Site Review (Inspection & Walk Through)

  1. Client Review - Examine Every Detail
  2. Punch List - One List of Revisions Please!
  3. Resubmit for Final Approval

6. Final Testing & Launch (Move Into Your New House!)

  1. Client Approval To Launch
  2. Final Internal Test
  3. Launch!
Learn About Our Mobile Sites

Logo Design Process

1. Becoming a Client

  1. Getting Started - Contract & Payment
  2. Logo Creative Brief - Plan Your Goals
  3. Client Interview Call, Meet the Design Team & Learn Our Logo Process

2. Inspiration (Laying The Foundation)

  1. Research Competitors, Logo Styles, and Ideas
  2. Rough Concepts - Sketched Ideas on Paper

3. Creative Presentation (Drawing The Blueprints)

  1. Research, Ideas, Sketches, Possible Fonts and Color Palette
  2. Presentation Review - Select Sketches To Be Further Developed

4. Logo Concepts (Building The House)

  1. A Few Concepts Developed Digitally For Each Selected Sketch (Max = 3)
  2. Review and Revise Concepts
  3. Choose Final Concept
  4. Concept Refined in Black and White
  5. Concept Approval

5. Finalization (Selecting Decor)

  1. Logo Color Options
  2. Font Integration Options
  3. Logo Review, Revisions
  4. Final Logo (with color and font) Approval

6. Final Logo Package (Move Into Your New House and Unpack!)

  1. Pantone Color Assignment
  2. Logo File Formats (for print, web, email, etc.)
  3. Final Logo Package Delivery

View Our Logo Portfolio

Print Project Process

1. Becoming a Client

  1. Define Goals - Tell Us What You Need
  2. Gather Information - Project Quote
  3. Signing Off - Contract & Payment

2. Planning (Laying The Foundation)

  1. Creative Brief - Objectives and Detailed Information
  2. Kick-Off Call - Meet the Design Team & Learn Our Print Process
  3. Discuss/Review Printing (quotes if applicable)
  4. Client Provides Finalized Content

3. Creative Preparation (Drawing The Blueprints)

  1. Research, Ideas, Photos, Taglines, Possible Fonts and Color Palette
  2. Wireframe and Outline with Content
  3. Review - Select Photos/Taglines and Style

4. Concept Presentation (Building The House)

  1. Design Layout - 1-3 Concepts
  2. PDF Concepts Presented
  3. Review -- Check Spelling and Information
  4. Revise A Chosen Concept
  5. Review -- Check Spelling and Information
  6. Concept Approval

5. Finalization (Walk Through and Inspection)

  1. Design Team - Review -- Check Spelling and Information
  2. Finalize Images & Fonts
  3. Printing Preparation
  4. Formats Saved - Original & Print

6. Delivery (Move Into Your New House!)

  1. Design File Package to Client and/or Printer (if applicable)
  2. Client & Printer ONLY - Production, Payment, & Product Delivery

View Our Print Portfolio

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