Meet Pete General Guru


Our company President, Peter Boyd, is a Florida attorney who practiced in the area of intellectual property law. Mr. Boyd has worked on more than 1,000+ website projects since 1996.

He founded PaperStreet during law school when he realized that many firms did not have a website, or had a poorly designed site. Mr. Boyd is a jack-of-all-trades and can design the initial website concepts, incorporate database technology, write custom code, SEO, PPC, and, of course, make projects a success.

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"Try not. Do...or do not. There is no try."

Pete's Favorite Things

Individual Google Certification

  • Search Advertising
    • This certification demonstrates proficiency in search advertising, including best practices for creating, managing, and optimizing AdWords search campaigns.

Pete Is Quoted In...

Small biz Logo 13 Ways to Increase Your Email Open Rates — and Engagement
Forbes Logo Audience Alignment: 12 Ways To Navigate The World Of Brand Partnerships
Forbes Logo 10 Traits To Look For When Hiring A Remote Employee
Forbes Logo Entering A New Industry? 8 Ways To Break In Successfully
Huff post Logo 6 Mistakes to Avoid When Building Your Social Media Campaign
Forbes Logo Getting Into Influencer Marketing? 15 Important Things To Know About The New FTC Guidelines
Forbes Logo 14 Things Agency Professionals Desperately Want To Redesign
Forbes Logo Is The Business Card Dead? 16 Experts Share Their Thoughts
Forbes Logo 15 Things You Should Know About Location-Based Advertising
inc Logo 6 Simple Ways to Improve Your Web Content
Forbes Logo Four Ways To Determine Whether An SEO Campaign Is A Good Fit For Your Business
FREQUENCY MATTERS ™: Be a Contributor, Not an Employee! by Kristin Mackey and Shawn Herbig FREQUENCY MATTERS ™: Be a Contributor, Not an Employee!
Forbes Logo Use Wisdom And Caution When Deciding Whether To Address Social Issues In Ads
logo_future_everything Ask The Thought Leaders: What’s The Future Of Voice Recognition?
Forbes Logo Five Red Flags That Indicate You Are About To Sign A Difficult Client
YouTern Logo Lifelong Learning: 11 Ways to Continuously Improve Your Soft and Hard Skills
Forbes Logo Is Your Campaign Effective? Eight Tips For Improving Influencer Marketing ROI Measurement
Forbes Logo 7 Virtual Reality -- The Future Of Media Or Just A Passing Trend?
INC Logo 7 Ways to Leverage Your Strengths as an Introverted Leader
Forbes Logo 12 Ways You Can Engage Live Video Viewers
The Huffington Post logo 4 Types of Videos That Can Help Increase Your Web Presence
Forbes Logo Five Reasons Why It May Be Time To Review Your Website Content
Business Collective logo How to Set Up a Content Marketing Plan for Your New Business
The Huffington Post logo 15 Ways to Create Buzz Around Your Company’s Blog
Business Collective logo 10 Effective Ways to List Job Openings That Attract Successful People
Small biz Logo 13 Reliable Tools to Organize Your Busy Work Day
Forbes Logo Six Content Discrepancies To Avoid Committing On Your Company's Website
Small biz Logo 9 ways robots are going to impact your job
Small biz Logo 9 Ways You Can Use Video to Elevate Your Brand Marketing Efforts
forbes logo 10 Unique Perspectives On How To Be An Effective Leader
Answer365 logo Expert Interview Series: Peter Boyd of PaperStreet with Marketing Tips for Attorneys
Switch & Shift logo Eight Easy Ways You Can Guide Your Business Culture
The Huffington Post logo 5 Pages Your Business Website Needs to Be Successful
smallbiztechnology Logo 12 Tools for Effectively User Testing Your Website
logo 11 Leaders Reveal How They Want to be Managed
Black Enterprise Logo 10 Ways to Easily and Correctly Identify Your Target Customer
Zac Johnson Logo 10 Strategies to Take Your Facebook Marketing to the Next Level
success Logo 9 Lessons Successful Entrepreneurs Wish They Heard Sooner
modern marketing Logo 9 SEO Practices That Could Put Your Company in Hot Water
smallbiztechnology Logo Print Isn’t Dead — Yet: Are There Documents You Should Still Keep Around in Physical Form?
smallbiztechnology Logo The 15 Best Tools for Collecting Customer Feedback
smallbiztechnology Logo How to Hold a Glitch-Free Web Conference
Noobpreneur Logo 15 Low-Cost Ways an Aspiring Entrepreneur Can Test a New Business Idea
nanorep Logo 12 Tips for Dealing With Negative Customer Feedback Online
nanorep Logo 83 Experts Share Tips for the 'Age of the Customer’
Small biz Logo 12 Management Characteristics Every Manager Should Adopt
TNW Logo 10 data security mistakes to avoid as a startup
42 Rules for a Web Presence That Wins - Book Cover 42 Rules for a Web Presence That Wins (2nd Edition): Essential Business
Mashable site logo Web developers, data scientists, AI experts: The 15 top tech roles of 2016
The Huffington Post logo 15 Ways to Create Buzz Around Your Company’s Blog
SmartBlog logo 13 entrepreneurs on how they streamline HR
Inbound logo Designing a better website for your law firm: Peter Boyd of PaperStreet
Orlando Sentinel logo Bruised KEL law firm rebrands as LawyerASAP
Switch & Shift logo Performance Reviews Suck: 10 Ways to Fix Them logo How to Scale Your Team—Without Diluting Company Culture
Business Collective logo 10 Effective Ways to List Job Openings That Attract Successful People
Business Collective logo Meet Peter Boyd, General Guru at PaperStreet Web Design
Small Business Trends logo 14 Things to Consider Before Hiring a Part Time Accountant
Small Business Trends logo Social Media Tips
Small Business Trends logo 11 Best Practices for a Seamless Employee Onboarding Experience
AllBusiness logo 10 Ways to Run a Productive Business Over the Holidays
AFELA logo The Law Hub
South Florida Business Journal logo Coolest Offices of South Florida 2015
South Florida Business Journal logo Top Website Design & Development Companies in 2015, 2014, 2013, 2012, 2011, 2010
Fast Tech awards logo Fast Tech Award 2014
Legal Learning logo Social Media and your Law Firm
Clutch awards logo Top Miami Web Designers - 2016
The Florida Bar logo Various Bar Presentations on Web Design

Law Firm SEO Expert and Consulting

We also offer our seo expert consulting through Upwork and You can get a discount on a website SEO audit on and hire us for SEO consulting work on UpWork

Our People

  • Pete
  • Jillian
  • Alex
  • Sally
  • Elyssa
  • chris
  • Ariel
  • Andrew
  • mike
  • Alejandro
  • David
  • Allan
  • Ashley
  • Chelsea
  • Allison
  • Robin
  • Stephanie
  • Alli
  • Emily
  • jacky
  • pam
  • gui

Clients Love Us


"I have been working with PaperStreet in all aspects of development and SEO. In fact, we have done some things together that others can not do; simply because they are willing to be imaginative and creative on both the development and search engine optimization (SEO) side. So far, we have built and successfully operated over 12 websites (including updates). With their assistance, we have taken our main website from total visitors of approximately 9000 to total visitors of over 180,000 in (5) years. "

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