Content Writing

Content Downloads

Educate Clients and Capture Contact Info for Use Later


Content Downloads by PaperStreet

You spend a lot of time and money on search engine optimization, PPC advertising and other tactics to drive traffic to your website.

But is your website converting the visitors that reach your site?

One of the best methods of increasing your client base is to boost your website’s ability to convert a visitor into a business lead through content downloads.

What is a Content Download?

A content download is an article, checklist, white paper, e-book, infographic, or other downloadable asset that is offered to website visitors in exchange for their name and contact information. Content downloads are one of the most effective tactics to convert and engage visitors.

The more valuable your content is to the reader, the more likely the reader will complete the form and the more contact information you can request.

What Type of Content Converts?

The most effect content answers questions and solves your prospective clients’ problems. The content should be closely aligned with your goals for practice growth and revenue so that it nets high-quality, targeted leads. Visitors will willingly exchange their contact information for these assets and you can leverage their information to gather leads, build relationships and increase your client base.

Our team of attorney-writers create a variety of content, including:

  • PDFs
  • Templates
  • Checklists
  • How To Guides
  • Industry Reports
  • Surveys
  • Articles
  • White papers
  • Ebooks
  • Infographics

We start with an interview between you and our writer to get a sense of your target market, content goals and the type of information you want to offer. We offer a content-only base package and upgrades including custom design, hosting and lead tracking.

Key Benefits of Content Downloads

  • Savings – Leverage content downloads as a cost-effective way to drive targeted traffic to your law firm and convert prospects into clients.
  • Growth – Expand your practice and increase revenues through high-quality, targeted leads.
  • Connections – Connect with your readers and develop relationships with potential clients.

If you are interested in converting your website visitors into leads, call us today at 954-523-2181.

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