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Branding FAQs

Learn More About Our Law Firm Branding Services


Common Branding Questions

PaperStreet has been helping firms brand their business since 2001. We offer all-inclusive branding services such as logos, websites, advertising, social media, print, brochures, signage and corporate identity.

Below are answers to a few common questions we receive about branding.

What is Branding?

Branding has many different definitions depending on which agency or marketing firm you speak with. At PaperStreet we believe that your brand is everything you place online and offline that has your firm's name associated.

Think of it like this, a true brand used to mean taking a hot iron and putting it to the skin of an animal. That animal now had your companies mark (or brand). Today, we no longer use hot iron, but the idea is that your mark should leave an impression.

In short, branding can be your:

  • Logo (it always starts with a logo)
  • Tagline & Message
  • Content & Content Marketing
  • Website, Blogs and Anything Online
  • Social Media
  • Advertisements
  • Email Signatures & Email Marketing
  • Powerpoint Files
  • Brochures & other Print Materials
  • Signage
  • In-Office Materials: Office Decor and Organization
  • Personal Items: How you dress, how you interact with clients, how quickly you respond, how detailed oriented you are, how helpful, etc. These can all impact your brand too.

This means everything needs to be unified, look great, and nothing looks out of place. Moreover, your brand should set expectations of what your firm is about and what you will deliver.

How long does it take to brand a law firm?

For the items we handle, it can take anywhere from a few weeks to a few months. We typically get involved with:

  • Logos
  • Websites and Blogs
  • Content & Content Marketing
  • Social Media
  • Advertisements
  • Brochures & Office Materials
  • Signage

We can take care of anything that is digital or that needs to be printed.

What is PaperStreet’s branding process?

Typically, you want to start with the core message and tagline. That outlines what your brand will be about. We then move onto the logo, content, website, and other marketing materials (social, brochures, signage, ads, etc.)

What factors affect branding pricing?

Honestly, the amount of work. Some firms already have their core message and taglines, they may just need help with logo, advertisements, and a website. Some firms need everything from print to online. We customize each proposal to fit our clients needs. You can see some of our services here:

How can I get started?

Give us a call today for a free consultation on what you need from your brand.

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