Best Law Firm Branding Services

Common Branding Questions

PaperStreet has been helping firms brand their business since 2001. We offer all-inclusive branding services such as logos, websites, advertising, social media, print, brochures, signage and corporate identity. Below are answers to a few common questions we receive about branding.

What Can Branding Include?

In short, branding can include your:

• Logo (it always starts with a logo)

• Tagline & Message

• Content & Content Marketing Efforts

• Website & Blog Posts 

• Social Media

• Advertisements

• Email Signatures & Email Marketing

• Powerpoint Files

• Brochures & Other Print Materials

• Signage

• In-Office Materials (Office Decor)

Even personal items like how you dress, interact with clients, and how quickly you respond or offer help can be part of your brand. We work with one law firm who has a secretary that has been with the firm for years. She answers the phone and announces the firm name in a very specific, sing-songy way. Everyone knows she does it. If you mention it in legal circles, others will know and comment on it - this is part of their brand. 

In order to capitalize on your branding efforts everything needs to be unified and look great. Your brand should set expectations of what your firm is about and what you will deliver.

How Long Does it Take to Brand a Law Firm?

For the items we handle, it can take anywhere from a few weeks to a few months. We typically get involved with:

• Logos

• Websites and Blogs

• Content & Content Marketing

• Social Media

• Advertisements

• Brochures & Office Materials

• Signage Design

We can take care of anything that is digital or that needs to be printed.

Does My Law Firm Really Need Branding Help?

You have a brand whether you want one or not. Your brand is everything that you present for your marketing materials, or even your work product. Your letterhead is your brand. Your logo is your brand. Your signage, email signature, website, and anything someone can see. Why not create something from the start that is unique, positive, and connects with your clients?

What Makes a Good Law Firm Brand?

The key to a good law firm brand is the following:

• Consistency - Your overall style and message must be consistent. 

• Memorable - Your firm should be memorable.

• Clear Message - You must have a clear message that you are trying to communicate.  

• Good Value Proposition - What do you do best and why should someone choose you?

• Authentic - Your value proposition should not be fake. It needs to represent what people will actually get by choosing you. 

Why is Branding a Law Firm Important?

Branding your law firm is important for these reasons:

• Because Impressive Designs Influence Clients: Translate your reputation into a compelling visual representation.

• Because Unique, Unified Identities Stand Out: The key to a powerful brand is clarity and consistency. Your firm’s identity should include your logo, letterhead, business cards, brochures, advertisements, website, mobile site, social media campaigns, email and more - matches your core message.

• Because it Saves Time and Money: You can save time and money from doing this right from the start. You won’t have to rebrand, which could be more expensive. 

• Because PaperStreet Makes it Easy: Don’t have time for all this?  Then our process is efficient and headache free. We do all the work for you.

How Do You Create a Law Firm Brand?

Creating a law firm brand boils down to five specific steps:

• Step 1: Audience - Find out who your target audience is.

• Step 2: Your Story / Selling Position - Figure out what makes your firm unique and what you’re offering.

• Step 3: Key Message - Identify your key message that needs to be in all communications and tone of your firm.

• Step 4: Strategy - Figure out a plan of action to implement that on everything.

• Step 5: Visuals:  Hire a good team to create your Logo, Corporate ID, Signage, Website, and other marketing materials. 

Why is Consistency in Your Brand Important?

Every touchpoint that your firm has with a client must be positive and consistent. Consistency builds trust. The client knows what to expect. They identify that logo, content, or branding with your firm. 

What Types of Branding Does My Law Firm Need?

How much branding help is needed varies by law firm. Some firms already have their core message and taglines, and they may just need help with logo development, advertisement creation, and a new website. Some firms need everything from step one to done. At PaperStreet we customize each proposal to fit our clients needs. Some of our most popular branding services include:

• Logo Design

• Corporate Identity

• Brochures

• Advertising

• Web Design

What is PaperStreet’s Branding Process?

Our first step is to have the firm complete a Project Brief that helps us learn about your goals, pain points and opportunities in the marketplace. If we are doing design work we will want to start with a logo development. If we are starting with copywriting work, our first step will be core message and tagline. These two steps set the foundation for your brand and messaging. Once that’s finalized, we then move onto the content, website design, and other marketing materials (social, brochures, signage, ads, etc.)

Branding vs. Reputation vs. Positioning

Branding, reputation, and positioning are three integral yet distinct facets that significantly influence a company's market presence and success. 

• Branding encompasses the strategic and creative efforts to build and maintain a brand's image, from logo and tagline creation to marketing campaigns, ensuring a consistent brand identity that sets a company apart from its competitors and cultivates consumer loyalty. 

• Reputation, derived from branding efforts and the company's overall performance, is the collective perception and opinion of an entity, built on trust, credibility, and the consistent delivery of high-quality products or services. 

• Positioning, the process of defining a brand's place in the minds of its customers relative to competitors, involves identifying and communicating the brand's unique value proposition to establish a favorable and credible perception that justifies the brand's pricing and differentiates it from competitors. Together, these elements form a comprehensive strategy for crafting a successful and recognizable brand in the competitive business environment.

What is Your USP?

Your “Unique Selling Proposition” (USP) is the unique value or advantage that distinguishes your brand from others, serving as the foundation of your marketing strategy. It succinctly captures the essence of what makes your business stand out, identifies your target audience, and outlines the benefits they receive. 

A well-constructed USP is succinct, memorable, and tailored to resonate with your target demographic, ensuring it stands out in the market. It influences all marketing decisions, from product development to digital marketing campaigns, ensuring every facet of your business aligns with your unique value proposition. This strategic statement not only aids in attracting your ideal customer but also acts as a guiding light for your brand's identity, impacting everything from your logo and branding guidelines to the products you offer and how you engage with your audience.

What is Your Story and Message?

When discussing branding, your story and message are the core narrative that encapsulates the essence of your brand, its values, and the unique experiences it offers to its customers. This story is not just about the products or services you offer but also about the emotional connection and shared values that bind your brand to its audience. It's a powerful tool that resonates with customers on a personal level, making them more likely to remember your brand and its offerings. 

How Can Small Firms & Solos Create a Brand?

While solos and small law firms may not have the same marketing budget as an AMLaw 500 firm, we could argue that your brand is even more important. In a crowded market it is critical for small and mid-size firms to stand-out. 

A small law firm should start with figuring out their audience, what makes them unique, create a key message, and then brand that message into their logo, website, letterhead, and any other materials. 

How Can Large Firms and AMLaw 500 Create a Brand?

The process for branding a large law firm is similar to a small law firm. There are just usually a lot more hurdles to overcome with partners, committees, and other team members “buy-in”.  Usually more detailed analysis of target audience, target market will need to be done to create overall brand guidelines. 

Can You Brand an Attorney vs. a Law Firm?

Yes! You can absolutely brand an individual attorney at a law firm. They should follow the overall firm’s brand, but they can have subtle differences that make them standout. Focus on why they are unique and how they fit within the overall framework of the firm. They can have their own mini bio, own site, or simply use the firm’s main website.

What factors affect branding pricing?

Honestly, the amount of work. Some firms already have their core message and taglines, they may just need help with logo, advertisements, and a website. Some firms need everything from print to online. We customize each proposal to fit our clients needs. You can see some of our services here:

• Logo Design
• Corporate Identity
• Brochures
• Advertising
• Web Design

How can I get started?

Give us a call today for a free consultation on what you need from your brand.

Our Law Firm Branding Solutions

We offer various solutions for a brand, including All-Inclusive Packages.