WordPress – Big Ideas, Cool Plugins, and SEO

I watched a cool video of Matt Cutts from WordCamp 2009 in San Francisco.

http://wordpress.tv/2009/05/30/matt-cutts-google-sf09/

It’s definitely long, but a good watch. If you are lazy here is what I took from the 40+ minutes of fun.

Big Ideas

Number of people that link to you and how important those links are.
Write often. Write passionately.
Start small, but think big.
Use analytics to find best posts and write more on those topics.
Keep WordPress updated or else.

Cool Plugins

Cookies for comments
Akismet
WP Super Cache

SEO

Page Rank 50,000 foot view: How many people link to you and what are the quality of those links. [I don’t think that is exact, but I am too lazy to find the exact second it was said]. J” I think everyone knows this, but it’s a real quick way of saying it to clients.
No need for spam. Write in normal copy, but put in keyword phrases a few times on the page.

Other things
These were not covered, but I bounced around a bit looking for “Matt” vs. “Matt”. I found the other Matt he was mentioning at #3. These are plugins that he and Automatic have worked on. It’s good to mention again as WP is truly flexible environment.