What qualities make a Web site aesthetically pleasing?

A white, rounded square logo with an abstract S-shaped design on a gradient blue and purple background.

Recently our President Peter Boyd was interviewed for an article about good web design tips. Here is the Q & A.

What qualities make a Web site aesthetically pleasing? 

What qualities make a person aesthetically pleasing? Since beauty is in the eye of the beholder we often can just tell whether a web site is ugly or professional just by looking at the site. However, typically bad web sites have either (a) no planning, (b) no theme, (c) too many cooks in the kitchen, (d) bad photos / graphics, or a mix of all of the above. Aesthetically pleasing sites are properly planned by a design team. The law firm typically gives them overall goals and lets the design team do what they are paid to do… be creative.

More Q & A to come later this week.

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