The Top 50 Legal Keywords in the 50 Most Populated USA Cities

David

October 28, 2015

We perform an abundance of keyword research at PaperStreet and thought it would be interesting to take the 50 most populated cities in the USA and see which legal practice areas drive the most search traffic, according to Google.

Keywords are the foundation for every internet marketing campaign and it’s important to understand how often keywords are sought after to ensure you are targeting keywords that people frequently use and care about. If you are trying to rank high for keywords that people aren’t searching you’re wasting your efforts.

Results of Our Search

We researched legal keywords in the 50 most populated cities to determine which keywords are the most searched:

  • Only 13 cities (out of the 50 searched for) appeared in the top 50 results (full list below)
  • Los Angeles Criminal Defense Attorney was the most highly sought after keyword bringing in roughly 1,900 monthly searches
  • Philadelphia Car Accident Lawyer demanded the highest PPC suggested bid at $152.07
  • The cities of Los Angeles, Houston, and San Diego encompassed 60% of the 50 keywords

Interested In Doing Your Own Keyword Research?

If you’d like more information and tips on how to perform keyword research, check out our past blog posts:

The table below displays the average monthly searches (exact match), competition and suggested AdWords bid for the top 50 legal keywords in the 50 most populated cities in the United States.

Keywords Searches Competition Suggested Bid
Los Angeles Criminal Defense Attorney 1900  64%  $30.73
Los Angeles Personal Injury Lawyer 1300  80%  $101.57
Atlanta Personal Injury Lawyer 1000  83%  $107.22
Chicago Personal Injury Lawyer 1000  75%  $92.08
Los Angeles DUI Attorney 1000  74%  $100.81
Phoenix DUI Lawyer 1000  74%  $107.34
Austin Divorce Attorney 880  91%  $26.67
Houston Criminal Defense Attorney 880  64%  $47.00
Houston Personal Injury Lawyer 880  66%  $89.84
Los Angeles Divorce Lawyer 880  81%  $32.39
Los Angeles DUI Lawyer 880  84%  $90.67
Los Angeles Personal Injury Lawyers 880  87%  $78.36
San Diego Criminal Defense Attorney 880  88%  $71.77
San Diego DUI Lawyer 880  80%  $64.07
Atlanta DUI Lawyer 720  85%  $27.10
Atlanta Personal Injury Attorney 720  84%  $145.53
Chicago Criminal Lawyer 720  83%  $17.29
Dallas DWI Lawyer 720  65%  $54.79
Houston Criminal Defense Lawyer 720  54%  $25.19
Houston Criminal Lawyer 720  75%  $35.11
Houston DWI Attorney 720  79%  $49.04
Houston DWI Lawyer 720  77%  $70.85
Indianapolis Personal Injury Lawyer 720  63%  –
Los Angeles Car Accident Lawyer 720  79%  $74.35
Los Angeles Criminal Defense Lawyer 720  49%  $35.80
Los Angeles Personal Injury Attorney 720  85%  $73.33
San Diego Personal Injury Lawyer 720  83%  $72.91
Denver Divorce Attorney 590  88%  $49.93
Denver DUI Attorney 590  80%  $94.64
Denver Personal Injury Attorney 590  91%  $104.07
Houston Divorce Lawyer 590  82%  $22.05
Houston Personal Injury Attorney 590  50%   –
Los Angeles Criminal Lawyer 590  78%  $50.06
Los Angeles Divorce Attorney 590  84%  $25.16
New York Personal Injury Lawyer 590  77%  $75.60
Phoenix Personal Injury Lawyer 590  92%  $134.02
Sacramento DUI Attorney 590  78%  $73.62
San Diego Criminal Lawyer 590  81%  $32.56
San Diego Divorce Lawyer 590  72%  $74.18
San Diego DUI Attorney 590  84%  $101.50
Seattle DUI Attorney 590  88%  $77.20
Chicago Criminal Attorney 480  86%  $30.09
Chicago DUI Attorney 480 72% $40.79
Houston Car Accident Lawyer 480  80%   $134.17
Houston Truck Accident Lawyer 480  63%  –
Los Angeles Criminal Attorney 480  68% $24.42
Philadelphia Car Accident Lawyer 480  75%  $152.07
San Diego Divorce Attorney 480  90% $53.80
San Diego Personal Injury Attorney 480  87%  $67.29

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