We perform an abundance of keyword research at PaperStreet and thought it would be interesting to take the 50 most populated cities in the USA and see which legal practice areas drive the most search traffic, according to Google.
Keywords are the foundation for every internet marketing campaign and it’s important to understand how often keywords are sought after to ensure you are targeting keywords that people frequently use and care about. If you are trying to rank high for keywords that people aren’t searching you’re wasting your efforts.
Results of Our Search
We researched legal keywords in the 50 most populated cities to determine which keywords are the most searched:
- Only 13 cities (out of the 50 searched for) appeared in the top 50 results (full list below)
- Los Angeles Criminal Defense Attorney was the most highly sought after keyword bringing in roughly 1,900 monthly searches
- Philadelphia Car Accident Lawyer demanded the highest PPC suggested bid at $152.07
- The cities of Los Angeles, Houston, and San Diego encompassed 60% of the 50 keywords
Interested In Doing Your Own Keyword Research?
If you’d like more information and tips on how to perform keyword research, check out our past blog posts:
The table below displays the average monthly searches (exact match), competition and suggested AdWords bid for the top 50 legal keywords in the 50 most populated cities in the United States.
| Keywords | Searches | Competition | Suggested Bid |
|---|---|---|---|
| Los Angeles Criminal Defense Attorney | 1900 | 64% | $30.73 |
| Los Angeles Personal Injury Lawyer | 1300 | 80% | $101.57 |
| Atlanta Personal Injury Lawyer | 1000 | 83% | $107.22 |
| Chicago Personal Injury Lawyer | 1000 | 75% | $92.08 |
| Los Angeles DUI Attorney | 1000 | 74% | $100.81 |
| Phoenix DUI Lawyer | 1000 | 74% | $107.34 |
| Austin Divorce Attorney | 880 | 91% | $26.67 |
| Houston Criminal Defense Attorney | 880 | 64% | $47.00 |
| Houston Personal Injury Lawyer | 880 | 66% | $89.84 |
| Los Angeles Divorce Lawyer | 880 | 81% | $32.39 |
| Los Angeles DUI Lawyer | 880 | 84% | $90.67 |
| Los Angeles Personal Injury Lawyers | 880 | 87% | $78.36 |
| San Diego Criminal Defense Attorney | 880 | 88% | $71.77 |
| San Diego DUI Lawyer | 880 | 80% | $64.07 |
| Atlanta DUI Lawyer | 720 | 85% | $27.10 |
| Atlanta Personal Injury Attorney | 720 | 84% | $145.53 |
| Chicago Criminal Lawyer | 720 | 83% | $17.29 |
| Dallas DWI Lawyer | 720 | 65% | $54.79 |
| Houston Criminal Defense Lawyer | 720 | 54% | $25.19 |
| Houston Criminal Lawyer | 720 | 75% | $35.11 |
| Houston DWI Attorney | 720 | 79% | $49.04 |
| Houston DWI Lawyer | 720 | 77% | $70.85 |
| Indianapolis Personal Injury Lawyer | 720 | 63% | – |
| Los Angeles Car Accident Lawyer | 720 | 79% | $74.35 |
| Los Angeles Criminal Defense Lawyer | 720 | 49% | $35.80 |
| Los Angeles Personal Injury Attorney | 720 | 85% | $73.33 |
| San Diego Personal Injury Lawyer | 720 | 83% | $72.91 |
| Denver Divorce Attorney | 590 | 88% | $49.93 |
| Denver DUI Attorney | 590 | 80% | $94.64 |
| Denver Personal Injury Attorney | 590 | 91% | $104.07 |
| Houston Divorce Lawyer | 590 | 82% | $22.05 |
| Houston Personal Injury Attorney | 590 | 50% | – |
| Los Angeles Criminal Lawyer | 590 | 78% | $50.06 |
| Los Angeles Divorce Attorney | 590 | 84% | $25.16 |
| New York Personal Injury Lawyer | 590 | 77% | $75.60 |
| Phoenix Personal Injury Lawyer | 590 | 92% | $134.02 |
| Sacramento DUI Attorney | 590 | 78% | $73.62 |
| San Diego Criminal Lawyer | 590 | 81% | $32.56 |
| San Diego Divorce Lawyer | 590 | 72% | $74.18 |
| San Diego DUI Attorney | 590 | 84% | $101.50 |
| Seattle DUI Attorney | 590 | 88% | $77.20 |
| Chicago Criminal Attorney | 480 | 86% | $30.09 |
| Chicago DUI Attorney | 480 | 72% | $40.79 |
| Houston Car Accident Lawyer | 480 | 80% | $134.17 |
| Houston Truck Accident Lawyer | 480 | 63% | – |
| Los Angeles Criminal Attorney | 480 | 68% | $24.42 |
| Philadelphia Car Accident Lawyer | 480 | 75% | $152.07 |
| San Diego Divorce Attorney | 480 | 90% | $53.80 |
| San Diego Personal Injury Attorney | 480 | 87% | $67.29 |
